The Black Store

The Black Store consists of Master’s graduates from Visual Culture Studies, which had previously pulled off two art-related stunts. The Black Store aims at discussing valuations of things, especially art works, under the influence of various marketing strategies. By applying strategies and practices for higher caliber of artworks towards the exhibits, creating a space of experience reminiscent of

that in the proper art market, including the labeled price for those exhibits. A hint of dissonance is generated through the playful manipulation of price and the quality of the exhibits. This dissonance experience is core to The Black Store stunts: through such experience the Black Store aim to provoke spontaneous thinking of the valuation of artworks inside the contemporary practices.