Refreshing Fujian 清新福建

Refreshing Fujian 清新福建 Promoting Fujian Culture and Tourism of China's Fujian Province with the Brand of "Refreshing Fujian"

Recently, the 15th Ningde World Geopark Cultural Tourism Festival and the Ningde City Cultural Tourism Economy Developme...
14/06/2026

Recently, the 15th Ningde World Geopark Cultural Tourism Festival and the Ningde City Cultural Tourism Economy Development Conference were held in Xiapu County. Blessed with stunning coastal landscapes, mudflats, shallow seas, and picturesque islands, this charming seaside town has become a premier destination for photography, sea fishing, and water sports.
Early in the morning, the beach at Dongbi Village is already dotted with tripods as photography enthusiasts gather to welcome the sunrise. On the sea, the silhouettes of fishing boats gradually emerge from the dawn; on the shore, the intricate textures of the mudflats are beautifully revealed by the first light. As the sun leaps above the horizon, golden rays cascade across the water, painting a breathtakingly poetic landscape.
If your heart is moved by this dance of light and waves, come visit Xiapu and turn your days into poetry.

At Hongxing Village in Wuyi Mountain, the air is filled with delicate tea aroma. As a core area of the "No.1 Rock Tea To...
14/06/2026

At Hongxing Village in Wuyi Mountain, the air is filled with delicate tea aroma. As a core area of the "No.1 Rock Tea Town", rolling tea gardens stretch across the hills. Tea is the livelihood of every local household, and the mountains are permeated with the lively hustle of sun-drying and tea processing.

Step into a tea factory, put on a bamboo hat and sling a bamboo basket over your shoulder. Follow seasoned artisans to pluck fresh tea leaves, and experience every traditional craft from rolling to roasting. Your fingers will carry the lingering scent of tea, while its rich fragrance lingers in the air. This soothing joy of witnessing fresh tea leaves transform through handwork is a gentle pleasure rarely found in cities.

With a forest coverage rate of over 94%, Tongmu Village has been transformed into a natural air-conditioned retreat deep...
13/06/2026

With a forest coverage rate of over 94%, Tongmu Village has been transformed into a natural air-conditioned retreat deep within the Wuyi Mountains! Surrounded by dense, emerald forests with layered canopies blocking out the sun, sunlight filters through the leaves, casting dancing dappled shadows on the ground. A crisp mountain stream flows gently—toss a watermelon in, and half an hour later, you'll get a slice of wild sweetness that city life could never replicate. Brew a pot of authentic Lapsang Souchong tea, sit quietly among the trees, and immerse yourself in this oxygen-rich coolness. Every trace of summer heat and worldly worries will be soothed away by the refreshing mountain breeze.

The "Min Chao" (Fujian City Football League) is currently in full swing. On the pitch, players are giving it their all w...
13/06/2026

The "Min Chao" (Fujian City Football League) is currently in full swing. On the pitch, players are giving it their all with burning passion and boundless energy; off the pitch, Pingtan unfolds like a breathtaking painting where majestic mountains meet the shimmering sea. When the vibrant energy of football meets the romantic charm of this island paradise, come to Pingtan for a rendezvous with nature! Embrace the stunning landscapes unique to Lan Island and embark on a healing journey that focuses less on the scoreboard and more on the spectacular scenery!

On June 11, the 40th Hong Kong International Travel Expo (ITE) kicked off with the stunning debut of Fujian’s special pa...
12/06/2026

On June 11, the 40th Hong Kong International Travel Expo (ITE) kicked off with the stunning debut of Fujian’s special pavilion. Themed "Refreshing Fujian, Min-Style Life," the pavilion was designed in the style of traditional red-brick Southern Fujian (Minnan) ancient houses, seamlessly blending "Fu" (blessing) culture and intangible cultural heritage elements. Interactive zones, such as a "Fill-in-the-Blank at Fujian" photo wall and life-size Zanhua (floral headdress) cutouts, attracted visitors to experience the unique charm firsthand. The event also featured a rich lineup of activities, including intangible cultural heritage costume showcases and AI-powered smart scenic area services.
Backed by its abundant tourism resources, Fujian welcomed 852,500 tourists from Hong Kong in 2025, marking a remarkable 50% year-on-year increase. During the expo, Fujian’s dedicated promotional session successfully drew the attention of over 100 overseas travel agencies, resulting in more than ten preliminary cooperation agreements. This has effectively consolidated and expanded Fujian's inbound tourist market from Hong Kong, driving high-quality growth in its inbound tourism sector.

12/06/2026

"Refreshing Fujian, Authentic Min Lifestyle": A Fujian Intangible Cultural Heritage Flash Mob Takes Seoul by Storm!

Wufu Town in Nanping hides a millennium of cultural heritage within its ancient streets and alleys. Walking along the co...
11/06/2026

Wufu Town in Nanping hides a millennium of cultural heritage within its ancient streets and alleys. Walking along the cobblestone paths, you can almost feel the gentle and profound essence of this timeless culture. Every spring from February to March, endless rapeseed flowers bloom in full glory, creating a healing pastoral landscape with every snapshot you take. When midsummer arrives, thousands of acres of lotus ponds come alive in vibrant splendor. The scholarly charm of the ancient streets blends perfectly with the poetic beauty of the lotuses, offering an elegant scene at every step.
If you visit Wufu during the summer, don't miss the "Lotus Season" event! It is a perfect blend of tranquility and lively energy, delivering an immersive atmosphere that is an absolute must-experience highlight for your summer trip to Wuyi!

11/06/2026

[The Land of Blessings: A Rendezvous with Seoul] Discover Fuzhou, whose charm travels across mountains and seas. With direct flights and visa-free entry, your journey to the Land of Blessings awaits.

In early summer, Fujian unfolds like a flowing canvas. The terraced fields are filled with water, acting as mirrors that...
10/06/2026

In early summer, Fujian unfolds like a flowing canvas. The terraced fields are filled with water, acting as mirrors that reflect the shifting skies and clouds. Farmers bending over to plant rice seedlings create a deeply moving scene of "agrarian aesthetics."
Among these wonders, the Liantian Terraces in Youxi, Sanming, are celebrated as one of China's Top Five Charming Terraces. In the early morning, as mist swirls around the mountains, the terraces and villages blend seamlessly into a traditional ink-wash painting. Meanwhile, in Yongding, Longyan, you can explore the iconic Hakka Tulou (earthen buildings) while taking in the grandeur of the Chuxi Terraces. Nestled among towering peaks, the terraces and ancient architecture complement each other perfectly.
Come visit Fujian and embrace a refreshing summer countryside getaway!

The soul of Fujian’s vibrant, everyday life is hidden in every bowl of soup. In Fu'an, locals simmer wild mountain herbs...
10/06/2026

The soul of Fujian’s vibrant, everyday life is hidden in every bowl of soup. In Fu'an, locals simmer wild mountain herbs and fresh ingredients together in clay pots, brewing a natural remedy to dispel dampness and beat the summer heat. Meanwhile, Dehua’s signature bitter vegetable and intestine soup offers a bittersweet aftertaste that washes away the heat and brings a refreshing coolness from within.
By embracing medicinal cuisine to follow the rhythm of the seasons, and finding peace in the simple pleasures of daily meals, Fujian people have lived by this culinary philosophy for thousands of years. Welcome to visit Fujian! Come savor a warm bowl of soup and embrace a moment of serene relaxation.

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