17/06/2026
📺 Lake Balaton Returns to German Screens – Sachsen TV Launches Major Balaton Campaign!
Organised by VisitBalaton365, Sachsen TV – one of the leading media companies in Saxony, Germany – recently filmed at Lake Balaton in Hungary to create an inspiring travel magazine programme showcasing the region’s diverse tourism experiences to German audiences.
During the production, the crew explored some of Lake Balaton’s most iconic destinations, including Siófok, Hévíz, Keszthely, Balatonfüred, Tihany and Sümeg. From lakeside experiences and wellness attractions to historic castles, medieval heritage and unique cultural sites, the region showcased its remarkable diversity.
The campaign also builds on the growing trend of nostalgia tourism among German travellers, many of whom have fond memories of holidays spent at Lake Balaton.
🎯 The campaign presents Lake Balaton as:
• a place full of cherished memories
• and a modern, premium, year-round destination with outstanding experiences
The upcoming 25-minute programme will reach audiences across Saxony through television, online platforms, radio and outdoor media channels, significantly increasing the visibility of the region in one of Germany’s most important source markets.
💙 The story of Lake Balaton is returning to the screen – and this time it will reach an even wider audience than ever before.
It’s time to discover Lake Balaton — beyond summer, all year round.
