11/07/2017
For many years the tourism industry along the Irish Midlands Shannon Corridor have been pleading with the Irish tourism authorities for an Irish Lakelands Tourism Marketing Strategy.
Many years ago when I developed a marine tourism strategy for the Irish Lakelands, I approached the national tourism authorities with a concept to develop an Irish Lakelands brand which would bridge the then Ireland West and East Coast and Midlands tourism regions in Ireland. Unfortunately, my requests and submissions fell upon deaf ears at strategic level.
With the recent rebranding of Irish tourism regions into the Wild Atlantic Way and Ireland's Ancient east regions, there was another opportunity to also create a third Irish Lakelands tourism region along the Shannon corridor and Irish midlands.
Unfortunately, once more, the Irish Lakelands were ignored.
As a disappointed champion of the Irish Lakelands brand, I decided to put my money where my mouth was and for the last year have been developing an independent Irish Lakelands tourism brand that can be used, guided and controlled by the actual tourism operators in the region.
We have now launched our smartphone friendly Irish Lakelands tourism website at https://IrishLakelands.com !
Irish Lakelands is a free online Tourism Guide for Hotels, Restaurants and Attractions in the Irish Lakelands and Inland Waterways region of Ireland.