11/06/2026
That is the most underused asset most homeowners have? It isn't their pension. No, it's their empty house while they're on holiday.
HomeLink, founded in 1953, one of the oldest travel networks in the world, is built on one idea: two families who both want to travel, both own homes, and both need somewhere to stay… should just swap.
No nightly fees. No platform commissions. One annual membership.
What makes it work psychologically is something Airbnb can't replicate: both parties are equally exposed. You're in my home. I'm in yours. That mutual stake removes the power imbalance of host vs. guest, and replaces it with something closer to neighbourly trust between strangers.
70 years later, the model is unchanged. Because the human logic behind it never needed updating. That's HomeLink. That home exchanging.
