Ashley Coleman Bathroom Design, Water Filtration & Plumbing Maintenance

26/05/2026

Before building a business, I never really thought about one particular part of the journey becoming so meaningful to me.
Over the years, one of the things I’ve been proudest of hasn’t only been building a company.
It has been employing, training and mentoring young people, specifically Olim.
As an oleh myself, this was always deeply important to me. I remember what it felt like arriving in Israel and trying to build a life.
Learning a new work culture.
Understanding how things work.
Trying to establish yourself professionally and starting a business.
And I am grateful to so many people who advised and encouraged me along the way.
Over the years I’ve had the privilege of seeing young people come into the workplace at different stages of that journey.
Some arrived with confidence.
Some with hesitation.
Some simply looking for an opportunity and someone willing to believe in them.
I’ve come to realise that training someone is never only about teaching a trade.
I'm teaching standards and important values
Responsibility.
Customer service.
Problem-solving.
A work ethic...together with a dose of Zionism and understanding why we chose to be here in Israel.
But perhaps more importantly, I'm helping someone build confidence and independence.
One of the things that gives me particular satisfaction is seeing that many people who worked with me over the years have themselves gone on to open businesses and build careers of their own.
There’s something special about seeing someone begin with a little bit of self doubt and later create something meaningful for themselves and their families.
Especially today, when many young people in Israel — and many considering aliyah — are trying to understand what kind of future they want to build.
For the right person, learning a trade isn’t simply learning how to work with your hands.
It can become a pathway into Israeli life.
A profession.
A business.
A future.
If any young people, their parents or established tradesmen are weighing up options or simply want to chat, compare notes, or hear an honest perspective from someone who has walked this road — feel free to reach out.

I’m always happy to have the conversation.

For me, helping people build their lives in Israel has always felt meaningful in a way that goes beyond business.

20/05/2026

Wishing you and your family a
חג שבועות שמח!🌾🧀

14/05/2026

Over the past few weeks, I’ve been writing and speaking about trades, career paths, and the opportunities here in Israel.
But it made me realise - I’ve never really shared how I got here myself.

Actually, I started out (many moons ago) studying Business Studies. So in many ways I was on a more “traditional” career path. I even spent some time working in securities and finance.
But after spending my two gap years in Israel working on kibbutz, on leadership programmes and learning in yeshiva….it was actually during that time that I made a decision that shaped everything that followed.
I decided to change direction - to go back to the UK and learn a trade.
Not as a fallback, but with a clear intention to make aliyah, and to build a business here in Israel based on high quality workmanship and excellent customer service.
I went to the College of North West London studied Plumbing and Heating and received my City of Guilds while simultaneously working an apprenticeship.
In 1992, I made aliyah, served in the IDF, and soon after began working here in Israel.
Like many people starting out, it wasn’t simple.
New country.
Different language.
Different business culture.
In 1995 I took the plunge and I started building my own business.
It didn’t happen overnight.
It took time, persistence, and a steep learning curve was required along the way.
But over the years, the combination of a grounded trade and a business background gave me something incredibly valuable:
A way to build a life in Israel.
A way to support my family.
Independence.
And the satisfaction of creating something real, building and developing, literally with my own hands.
That’s part of why these recent conversations have meant a lot to me.
Because I see people - especially young people in already living in Israel, and those considering aliyah - trying to figure out what path makes sense.
And I know from experience that the trades can be a strong, meaningful option.
Not always the obvious one.
But for the right person, a very solid foundation to building a life in Israel.

06/05/2026

Over the past week, following my recent posts, I’ve had a few really interesting conversations.
One with someone just starting out in the trades here in Israel, another with a finance student in the US thinking about his future and one from the UK planning aliyah and trying to understand what path makes sense.
Different backgrounds. Different stages of life.
But all asking a similar question:
What does a realistic and sustainable career path look like today?
And it struck me that this isn’t just a “trades issue.”
It’s a clarity issue.
Young people — and often their parents — are trying to make big decisions with limited, sometimes outdated information.
They’re told what sounds right: University. Certain “traditional” professions. “Safe” career paths.
But the reality on the ground is changing.
Israel needs skilled tradespeople.
Demand is growing, not shrinking.
And as technology reshapes many industries, practical skills are becoming more relevant, not less.
At the same time, many people don’t really understand what a career in the trades can look like today:
The level of skill involved
The potential to earn well
The opportunity to build something of your own over time
These conversations reminded me how important it is to talk about this more openly.
Not to push anyone in a particular direction —
but to make sure people are making informed decisions.
Because for the right person, the trades aren’t just “an option.”
They can be a strong, stable, and genuinely rewarding path.
And especially for those considering building a life in Israel, there’s something quite meaningful about being part of the people who quite literally build and maintain it.

27/04/2026

Following my previous post (I have had overwhelming and positive responses both on-line and in person), I’ve been thinking about this topic a little more, especially last week as we commemorated Yom Hazikaron and celebrated Yom HaAtzmaut.
Israel continues to grow in remarkable ways.
More homes are being built.
Communities are expanding.
Infrastructure is constantly developing.
And with that growth comes an increasing need for skilled tradespeople.
At the same time, fewer young people seem to be encouraged to see the trades as a meaningful career path.
Perhaps somewhere along the way, we narrowed our definition of contribution and success.
And now, as AI begins to reshape many traditional white-collar careers, it raises an interesting question about how we think about the future of work and employment.
While many jobs may change dramatically, there will always be a need for people who can build, repair, install, and maintain the systems we rely on every day.
There is something deeply respectable about practical, hands-on work.
In many ways, that too is part of building the country — not in dramatic moments, but in the quiet, consistent work that keeps everyday life moving.
It feels like an important conversation worth having — about how we value these professions, and how we help the next generation see the opportunities within them.

20/04/2026

15/04/2026

There’s a quiet issue growing in Israel — and most people only notice it when something stops working.
Good, reliable tradesmen are becoming harder to find.
Plumbers. Electricians. Carpenters. Skilled Technicians. Builders.
At the same time, demand keeps increasing. New Construction. New Homes. Increasing Population. Renovations. Infrastructure. More complex systems in every building.
This isn’t about blame, and it’s not about nostalgia. But it is a little about Zionism and the need to continue to build and maintain our wonderful country!
It’s simply a supply-and-demand reality in Israel.
Somewhere along the way, we sent a message — often unintentionally — that success only looks like hi-tech, university degrees, offices and screens.
Those paths are right for many people. But they are not right for everyone.
There is dignity in the trades. There is pride in building, repairing and maintaining the systems that allow daily life to function.
A good tradesman sees the results of his work every day.
Homes work because of him.
Families live comfortably because of him.
Communities function because of him.
That is not a second-class career. It never was.
This conversation matters even more as technology advances.
AI will reshape many white-collar roles faster than most people expect. But someone will still need to repair pipes, rewire, build kitchens, install systems, and keep infrastructure running.
Practical skills that can’t be automated away are not a step backwards — they’re resilience.
As a society, and especially as a community, we should be encouraging young people to see the trades as a legitimate first-choice path.
Not as a fallback.
Not as “what you do if hi-tech or academia didn’t work out.”
For the right person, learning a trade offers independence, stability, and purpose — and the ability to build a life with their own hands.
If we care about Israel’s long-term strength and resilience, we need to value those who build and maintain it — and prepare the next generation to step into that role.

27/02/2026

We are hiring at ACPS....

We are looking for a trained plumber to join our team, working in a pleasant company atmosphere!

Should have experience in residential plumbing installation and repairs in Israel

Self motivated, a team player and good people skills

Presentable and personable

Driving License a must

Good spoken level of both English and Hebrew

If you are interested, please be in touch - send an email to [email protected] with your resume/ work experience attached

28/11/2025

We are hiring at ACPS....

We are looking for a trained plumber to join our growing team, working in a pleasant company atmosphere!

Should have experience in residential plumbing installation and repairs in Israel

Self motivation, team player and good people skills are a must

Presentable and personable

Good spoken level of both English and Hebrew

Driving Licence a must

If you are interested, please be in touch - send an email to [email protected] with your CV/resume attached