
18/12/2024
“The art of organic perfume, or Itra, flourished during the Mughal era, championed by none other than Queen Noor Jahan herself. These enchanting scents became an essential part of life in the Mughal court, adorning the nobility and high-ranking officials with their mesmerizing fragrances.
Today, the legacy continues in Agra, where families from the same lineage—over 300 years old—still craft and sell these timeless scents.
On our City Walk, we take you to meet the current generation of these artisans, hear their stories, and experience the essence of history through fragrance.
📸 In the photo: Our guest connecting with the family behind the renowned Priya Das Itra Company, a living testament to Agra’s rich heritage.
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