13/09/2020
.in.pixels created this informative illustration of tourism taglines of all Indian states & UTs. (Created with latest available data from each state & UT)
Incredible India is the tagline maintained by the government of India. The title was officially branded and promoted since 2002. In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. Till 2002, there was no support to tourism in a concerted fashion. In 2002, the tourism ministry in association with Ogilvy & Mather India created a new campaign 'Incredible India' to increase tourist inflow to India.
Post 2009, ministry of tourism unveiled plans to extend the Incredible India campaign to the domestic tourism sector as well. The tourism departments of respective states launched marketing campaigns to develop & promote state tourism. Along with campaign promotional films, the states & UTs have their own catchy & attractive taglines.
According to WTTC, India ranked third among 185 countries in terms of travel and tourism's total contribution to GDP in 2018. India ranked 34 in the travel and tourism competitiveness report 2019 published by world economic forum.
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