29/05/2026
TAT Taps into the Indian Golf Market, Co-hosts Corporate Golf Tournament to Attract High-Quality Golfers to Thailand
On May 29, 2026, Mrs. Pattasee Permwongsenee, Executive Director of the ASEAN, South Asia, and South Pacific Region for the Tourism Authority of Thailand (TAT), met with golf operators and travel agencies from India. She also had the honor of presenting awards to the winners of the Corporate Golf tournament, which was held under the "Amazing Thailand Paradise for Sport Lovers" project.
The event was organized by the TAT New Delhi Office in collaboration with Rishi Narain Golf Management Pvt. Ltd. to conduct golf sales and marketing activities (Joint Promotion) in Thailand. The initiative aims to target high-quality golfers and business professionals from India through public relations campaigns and the presentation of golf packages in Thailand, running from May 1 to June 15, 2026.
Additionally, a special golf tournament, the Chola World Corporate Golf Challenge, was held at the Nikanti Golf Club in Nakhon Pathom province from May 27 to 30, 2026. A total of 50 golfers from India participated in the event.
This project plays a crucial role in promoting Thailand as a high-quality Golf Destination. It also helps stimulate sports tourism, generates revenue for the tourism sector, and fosters good, long-term relations between Thailand and India. Golf is a highly popular sport among high-ranking government officials, business professionals, top-tier business owners, and groups with high purchasing power in India. Each year, approximately 25,000 Indian golfers travel to play golf in Thailand, with popular destinations for golfing and leisure including Bangkok, Phuket, Pattaya, and Chiang Mai.