Tour Operators Association of Assam

27/09/2025

On this World Tourism Day, 2025 we pay our tribute to Zubeen Garg who beyond his professional work was a relentless environmental activist and spearheaded countless conservation projects, often using his voice and resources to organise community-led tree-planting drives, animal rescue and rehabilitation initiatives, a commitment which was unwavering. Gradually he became a symbol of Assamese identity and culture integrating Eco-Cultural narratives and bounteous traditions of Assam in his compositions, songs, poems and movies. His work always positioned Assam at the global stage and very often used these platforms to raise awareness on ecological and wildlife protection, cultural preservation and community identity. Truly Assam’s voice for Sustainable Transformation.

23/09/2025

12/09/2025

Tour Operators Association of Assam, in Association with Sishu Sarothi, Centre for Rehabilitation and Training for Multiple Disability and with the support of North East Development Finance Corporation Ltd, NEDFI successfully completed the 5 Day Indian Sign Language Workshop - SIGN AND SERVE.

Tourism is not just about destinations — it is about people, conversations, and meaningful connections. With the launch of the “Sign & Serve” Indian Sign Language (ISL) Workshop, Assam has taken its first step toward a truly inclusive travel environment — a small beginning with the promise of a larger transformation.

By learning ISL, hoteliers, homestay owners, guides, tour operators, and hospitality professionals can welcome the deaf and hard-of-hearing community with empathy and confidence, making travel in Assam more inclusive and accessible.

11/09/2025

🌿✨ Making Assam's Tourism More Inclusive! ✨🌿

The Tour Operators Association of Assam (TOAA) has launched a groundbreaking initiative to train travel and hospitality professionals in Indian Sign Language (ISL).

With support from NEDFi and Sishu Sarothi, this move aims to break communication barriers for tourists with hearing impairments — ensuring everyone can enjoy Assam’s tea gardens, festivals, and natural beauty. 🌄

10/09/2025

It was a pleasure to have an hour-long discussion on tourism in Assam with Shri Diganta Barah, IPS, Commissioner & Secretary to the Government of Assam, Tourism Department, and also Commissioner & Secretary, Home & Political Department.

The interaction was joined by Tour Operators Association of Assam (TOAA) members — Shri Mukul Medhi (President), Shri Kundal Roy (Secretary), Shri Ranjeet Das (Advisor), and Shri Arijit Purkayastha (Advisor).

Shri Barah’s vision and clarity of thought give us confidence that tourism in Assam is poised to shine under his leadership. With his dynamic approach, we believe that Assam can move toward a more strategic, inclusive, and globally appealing tourism roadmap, ensuring that our rich natural beauty, cultural heritage, and community-driven initiatives reach the recognition they truly deserve.

10/09/2025

🌟 SIGN & SERVE – Sign Language Workshop in Progress! 🌟

Shishu Sarothi, in collaboration with the Tour Operators Association of Assam (TOAA) and supported by the North East Development Finance Corporation Ltd (NEDFi), is proud to organize a unique 5-day Sign Language Workshop for the Hospitality & Tourism Sector.

📅 Date: 8th to 12th September 2025
📍 Location: Guwahati, Assam

The training is currently underway, empowering hospitality professionals with essential communication skills to serve guests with hearing impairments and promote an inclusive tourism experience. 😊

Here are some happy faces of our enthusiastic participants along with their positive feedbacks! Their passion and dedication are truly inspiring. 👏✨

Together, we are building a more accessible and welcoming tourism industry in Northeast India. 🌱🤝

08/09/2025

TOAA (Tour Operators Association of Assam), in association with Shishu Sarothi and NEDFi, is proud to announce a 5-day Indian Sign Language (ISL) Workshop in Guwahati from 8–12 September 2025.

Designed exclusively for tourism & hospitality professionals, this first-of-its-kind initiative in Assam will empower our frontline workers with basic ISL skills to:

• Tourist Guide & engage hearing-impaired tourists
• Ensure inclusivity in hotels, homestays & guesthouses
• Enhance hospitality at restaurants
• Improve communication with drivers & travel staff

With expert ISL Resource Person from Shishu Sarothi and full support from NEDFi’s CSR policy, we are taking a meaningful step toward making Assam a truly welcoming & inclusive tourism destination.










Tour Operators Association of Assam

08/09/2025

🌏 Boosting Cross-Border Tourism: Assam & Bhutan Tour Operators Unite! 🌏

Exciting developments in the travel industry! 🚀 Tour operators from Assam and Bhutan recently came together in Guwahati to strategize on enhancing cross-border tourism between the two regions. The focus is on developing Bhutan’s eastern circuit, unlocking new opportunities for travelers and businesses alike. ✈️🌄

This collaborative effort aims to strengthen regional connectivity, promote cultural exchange, and boost sustainable tourism that benefits local communities. 🌱🤝

Stay tuned for more updates as this promising initiative unfolds! 🌟