29/12/2023
Step right up to the Weight Loss Circus! 🎪
Mr Harish Bhat, marketing maestro and Brand Custodian of Tata Sons sparked the weight loss to be used as a Marketing phenomenon in Travel & Hospitality Industry. This was mentioned in his book "The Curious Marketer." way back in 2017. Thanks for the insight!
Imagine: Food, drinks, clothes, and more were already in the race to help you shed those pounds. Wellness became the buzzword everyone desired.
In India, the Hospitality Industry cleverly harnessed this trend. Resorts in Kerala, for instance, focused on Ayurveda and detox programs.
Post-COVID, domestic travellers are steering the wellness industry.
Enter the revenue-generating machine: Wellness. Chains like CGH Earth Experience Hotels flaunt 5-7 day health programs in dreamy locations like Marari Beach.
Atmantan Wellness Centre in Pune offers not just treatments but quick 2-night stays. Six Senses Hotels Resorts Spas Vana blends health and luxury.
Pema Wellness Retreat in Vizag proves luxury and wellness can coexist on the Healing Hills ( What an apt Address)
Business hotels incorporate weight loss metrics in F&B. Calorie counts empower travellers to make conscious choices.
High-end resorts like Amanbagh grow seasonal vegetables. Travelers love fresh & organic produce.
Gyms are standard, but many hotels offer free yoga, Zumba, Running trails, and more. It's all about healthy options.
Wellness is the storm sweeping through hospitality and travel.
Connect with Rainbow Vacations for your next rejuvenating journey!
P.S. This is an old picture of mine from the Summer of 2022 at Amanbagh. Currently, I am sitting in front of my laptop at my home and posting my thoughts.
