24/07/2026
The Jaipur Virasat Foundation (JVF), a not-for-profit organisation founded in 2002, is dedicated to promoting arts, crafts, literature, and heritage conservation in Jaipur and Rajasthan. JVF organises festivals, workshops, artist samvads, walks, and cultural outreach programs across the region.
Key initiatives include the Jaipur International Heritage Festival, which led to the creation of the internationally renowned Jaipur Literature Festival (JLF) in 2005. JVF also founded the Jodhpur RIFF, Momasar, and Deeg Festivals. The foundation has played a crucial role in preserving both tangible and intangible heritage, contributing to Jaipur’s UNESCO Creative Crafts City and World Heritage Site status in 2019.
During the Covid-19 pandemic, JVF continued its activities by organizing safe cultural events and supporting artists with a pension fund for aged veterans. The Rajasthan Folk Music Museum, which offers an interactive exploration of Rajasthan’s traditional arts, is currently under renovation but part of its collection is displayed at the Rajasthan International Centre.
Recently, JVF curated the Rajasthan Literature Festival for the Government of Rajasthan, co-organized the inaugural heritage exhibition at the Rajasthan International Centre, and initiated various city festivals, including the Sambhar City Festival. The foundation also launched the Documenting of Traditional Water Systems project and supported over 300 cultural activities, such as walks, talks, workshops, and performances.
Notably, King Charles III became a patron of JVF after his earlier support as Prince of Wales. Moving forward, JVF aims to expand its focus on city festivals, arts documentation, and the conservation of built heritage, while also bringing classical music and dance to rural areas.
(Jaipur Heritage Walks, Heritage Walks, Jaipur, The Pink City, Pink City Jaipur. Rajasthan, Jaipur Virasat, Introducing New Partners, New Partners, Partners Introduction, Immersive Trails Partners, Immersive Experiences)