27/09/2026
๐ง๐๐๐๐ก๐ข๐๐ข๐๐ฌ ๐๐ฆ ๐ง๐๐ ๐ง๐ข๐ข๐. ๐ฃ๐จ๐ฅ๐ฃ๐ข๐ฆ๐ ๐๐ฆ ๐ง๐๐ ๐ฆ๐ข๐จ๐.
Today, 27 September, marks the 41st World Tourism Day, observed since 1980 to reflect on tourismโs evolving role and its wider socio-economic significance. This yearโs theme, โDigital Agenda & AI to Redesign Tourism,โ is particularly relevant as our industry enters a new era of rapid technological transformation.
Artificial Intelligence, digital connectivity and data are reshaping the way we discover, plan and experience travel. The opportunity is enormous, but so is our responsibility to use these tools thoughtfully and purposefully.
For me, the future of tourism is not technology versus people, but technology empowering people. AI can make travel more personalised, efficient, accessible and sustainable, but the warmth of human interaction, the soul of a destination, its culture, communities and environment must remain at the heart of the experience.
As we adapt to the future, let us use innovation not merely to make tourism smarter, but to make it more responsible, sustainable and meaningful.
Technology is the tool. Purpose is the soul.
Keep Tourism Smart. Keep Tourism Human.
Wishing everyone a meaningful World Tourism Day 2026, and to all preparing to celebrate, a beautiful, joyous autumn festival next month
