27/05/2025
π§ππ π₯π’π’π ππ¦ π₯ππππ¬.. !!
This short film from Ladakh isn't just a story β it's a silent cry from the heart of our mountains. A mother prepares, waits, and hopes. But the guest never arrives. It reflects the current reality of thousands of families across Ladakh and J&K, where rooms lie empty, hearts full of hope. Tourism isnβt just business here β itβs a way of life. The recent incident in Kashmir has led to a drastic fall in tourist footfall across the region, deeply impacting every village, hotel, and homestay.
The film also beautifully captures the quiet passion that powers every homestay β the care, the anticipation, the pride of welcoming a traveller like family. Credit to the All Ladakh Hotel and Guest House Association (ALHAGHA) and the creative minds behind this moving campaign, who have not only given voice to the spirit of Ladakhβs people and the deep human connection, but also defined what community-minded responsible travel means across India.
Letβs stand in solidarity with J&K and Ladakh. Share this film. Talk about it. And when you're ready to travel again, come home to the Indian Himalayas. Because they all are waiting... still.
