23/04/2014
The city has another hot-spot for all fashionistas. 'The Oudh Story', a designer fashion studio, launched amid huge fanfare at Hotel Clarks Awadh on Saturday, night had all fashion conscious city janta thronging the tastefully done up place. The chic store was opened by MD Clarks Group of Hotels Anoop Kumar and his wife, the creator of The Oudh Story, Renuka Kumar, who is also a known celebrity stylist and an acclaimed dancer.
Housing collections from acclaimed Indian fashion designers like Anjul Bhandari , Hemant Ambwani and Mandeep Negi's Shades of India, the store is a onestop place for all those looking for the perfect ethnic and western wear for both men and women at affordable rates, Renuka, the promoter of the store, said, "I have conceptualised this place with great care and affection. All the designers who will be showcasing their designs here are very accomplished and known names in the fashion world, not just in India, but internationally. This is a wo n d e r f u l concept which brings together new designers to Lucknow and most of all, here people can get customised outfit which will be specially made to order. Also, throughout the year, designers will be coming to Lucknow to personally interact with our clients."
Designer Hemant Ambwani, who has designed for the likes of the Bachchans among other celebrities, said, "Lucknow is a wonderful place to be showcasing my designs. My speciality is the traditional Rajasthani gota-patti and for me to be bringing my designs to Lucknow is a great opportunity. Here people are still inclined towards traditional wear and I'm sure people will like my ensembles. It's the first day today and already people have shown such great interest in my designs."
Saturday's designer trunk-show also had the guests meet the designers in person and talk to them about latest trends and designs. The Oudh Story is located at Hotel Clark's Awadh, Lucknow. - The Times Of India
