23/07/2026
A small idea rooted in sustainability has grown into a source of livelihood for many. Ranjita Devi of Itahia Rural Tourism Village has secured an 78.5 lakh investment to expand her eco-friendly incense manufacturing unit that recycles discarded temple flowers. Beyond building a successful venture, she has helped create livelihood opportunities for rural women, highlighting the impact of sustainable entrepreneurship supported through Uttar Pradesh's rural tourism initiatives.