UX Labs

14/10/2014

What's brewing between Indigo Consulting and Tata Global Beverages? Read all about it here...

Indigo Consulting India has been chosen to work with Tata Global Beverages, a US $1.4 billion company that unites the beverage interests of the Tata Group under one umbrella. Tata Global Beverages is the world's second largest tea company with growing interests in coffee and water, with brand presen…

12/09/2014

Kudos to team Thmbstrk for bagging two awards at the Smarties India Awards last night!

Our work for the Asian Paints' Mobile Site and World Health Organization (WHO) India's Donate Your Caller Tune Campaign are jury favourites yet again, this time at the Mobile Marketing Association's .

01/09/2014

An insight into what made the ALS such a viral hit!

Read all about it here...

Unless you’ve been living under a rock for the last few weeks, you know what’s been happening under the bucket. Along with ice and water

22/08/2014

"The idea is to see which types of creative are working best."

Instagram's ad program is maturing with new metrics that tell marketers how their campaigns are doing.

18/08/2014

Check out how sensory technology was used to give debutant directors a real-time review of their films...

If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.

15/08/2014

Celebrating 68 years of freedom.

Happy Independence Day!

12/08/2014

All the more reason to swipe right!

Check out how Rosie Animal Adoption made use of the popular dating app to connect dogs with potential future owners...

This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up fo…

05/08/2014

After fourteen years of untiring service and dedication to our family, the bittersweet day came when we had to bid farewell to our trusted finance manager, Shettyji!

In a time when what’s trending today is forgotten tomorrow, the one constant at the headquarters has been Mr. Narayan Shetty, fondly known as Shettyji – one of the first few members of the Indigo family.

05/08/2014

The key takeaway from Adobe latest ad: know where your audience is hanging out online!

Check it out here...

Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Bab…

25/07/2014

"A ‘buy now’ button may create short-term sales, but will never build a longstanding customer base or brand love."

Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

23/07/2014

A simulated dating-site to find your perfect car!

Check out how Volkswagen re-engineered the online car shopping experience for users through their new website...

Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding…

21/07/2014

Agency investing in e-commerce and CRM capabilities; hires Rimjhim Ray as AVP, strategy and client services, and Hanisha Vaswani, as business head, Delhi