ON PURPOSE

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ON PURPOSE We are communication professionals with international experience, passionate about the power of our craft to change the world. And passion.

Our team includes one of the world's most influential PR people (as suggested by PR Week's 2016 Global Power Book), a rising star (recognised as one of the 30 brightest budding stars in India by PRmoment.com in 2017) an advertising professional, a market research expert, an international development consultant and an award-winning content and multi-media specialist. We only work with teams that are driven by purpose. WE HELP BRANDS STAND FOR SOMETHING

Brands that can articulate their purpose and reach audiences with campaigns that are based on basic human truths will offer them an aspirational identity, a tribal sense of belonging and a unique way of being. AND TAKE CHARGE OF THE FUTURE

We help brands operate from a context where they are the generator of the cause in the matter of their lives, on purpose.

We were barely managing to learn the alphabet when the world moved online.60 years later, literacy means more than the w...
08/09/2026

We were barely managing to learn the alphabet when the world moved online.

60 years later, literacy means more than the written word. It means being able to access, understand and navigate the digital world.

Here’s to learning how to read and everything that came after.

She took down the boys club and made it illegal to deny you credit for being a woman. While advocating for freedoms we d...
08/09/2026

She took down the boys club and made it illegal to deny you credit for being a woman. While advocating for freedoms we didn't simply inherit.

She built them, one fight at a time. Rest in power, Gloria.

TODAY, WE CELEBRATE A BIG ONE.Girish Balachandran is now CEO of The PRactice Group.From being part of the journey to tak...
01/09/2026

TODAY, WE CELEBRATE A BIG ONE.

Girish Balachandran is now CEO of The PRactice Group.

From being part of the journey to taking on its leadership, this is a moment worth pausing for.

We’re proud to see Girish take the PRactice forward and look forward to all that lies ahead.

We came for the quiz but stayed for the questionable answers. 🍻An unreasonably fun evening at PRCAI’s Pub QuizHere’s the...
21/08/2026

We came for the quiz but stayed for the questionable answers. 🍻

An unreasonably fun evening at PRCAI’s Pub Quiz
Here’s the evidence. 📸

15/08/2026

We fought for our freedoms.
Turns out, some of us got a little carried away.

This Independence Day, here’s a list of freedoms we’re happy to return.

We have some news to share.ON PURPOSE is now part of The PRactice Group, a future-forward integrated communications grou...
11/08/2026

We have some news to share.

ON PURPOSE is now part of The PRactice Group, a future-forward integrated communications group that brings together specialist capabilities, independent brands, and strong leadership.

Here is what is not changing:

-ON PURPOSE remains an independent brand with our distinct mission, our client relationships, and our commitment to social impact and purpose-led storytelling.

-Our day-to-day work, our teams, and our culture remain exactly as they are.

Here is what is changing:

-We now have access to deeper leadership, broader capabilities, and a more robust organisation behind us.

-Our founder, Girish Balachandran, becomes Group CEO of The PRactice Group with his focus on clients, people, and growth.

-We are part of a larger ecosystem that shares our values and amplifies our impact.

This is about growth not dilution. More opportunity for our people. More firepower for our clients. And a stronger foundation for the work we love.

We remain ON PURPOSE. Just with more behind us.



Girish Balachandran

The first message in a crisis is rarely the final one.In conversation with Camillia Dass for PRovoke Media, Girish Balac...
06/08/2026

The first message in a crisis is rarely the final one.

In conversation with Camillia Dass for PRovoke Media, Girish Balachandran shares why empathy, transparency and timely communication matter more than waiting for perfect certainty.

Read the full conversation in the comments.



Girish Balachandran PRovoke Media

In their latest opinion piece for Hindustan Times, Girish Balachandran and Vaishali Mishra explore why climate communica...
03/08/2026

In their latest opinion piece for Hindustan Times, Girish Balachandran and Vaishali Mishra explore why climate communication must go beyond familiar narratives and recognise the lived realities and local leadership shaping climate action across the Global South.

Read the full article in the comments.

Girish Balachandran

That’s all the baby photos we could find.Thankfully, we’ve made plenty of new memories since.
31/07/2026

That’s all the baby photos we could find.
Thankfully, we’ve made plenty of new memories since.

Address

New Delhi
110051

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

Telephone

+919910147174

Website

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