ON PURPOSE

ON PURPOSE We are communication professionals with international experience, passionate about the power of our craft to change the world. And passion.

Our team includes one of the world's most influential PR people (as suggested by PR Week's 2016 Global Power Book), a rising star (recognised as one of the 30 brightest budding stars in India by PRmoment.com in 2017) an advertising professional, a market research expert, an international development consultant and an award-winning content and multi-media specialist. We only work with teams that ar

e driven by purpose. WE HELP BRANDS STAND FOR SOMETHING

Brands that can articulate their purpose and reach audiences with campaigns that are based on basic human truths will offer them an aspirational identity, a tribal sense of belonging and a unique way of being. AND TAKE CHARGE OF THE FUTURE

We help brands operate from a context where they are the generator of the cause in the matter of their lives, on purpose.

We came for the quiz but stayed for the questionable answers. 🍻An unreasonably fun evening at PRCAI’s Pub QuizHere’s the...
21/08/2026

We came for the quiz but stayed for the questionable answers. 🍻

An unreasonably fun evening at PRCAI’s Pub Quiz
Here’s the evidence. 📸

15/08/2026

We fought for our freedoms.
Turns out, some of us got a little carried away.

This Independence Day, here’s a list of freedoms we’re happy to return.

We have some news to share.ON PURPOSE is now part of The PRactice Group, a future-forward integrated communications grou...
11/08/2026

We have some news to share.

ON PURPOSE is now part of The PRactice Group, a future-forward integrated communications group that brings together specialist capabilities, independent brands, and strong leadership.

Here is what is not changing:

-ON PURPOSE remains an independent brand with our distinct mission, our client relationships, and our commitment to social impact and purpose-led storytelling.

-Our day-to-day work, our teams, and our culture remain exactly as they are.

Here is what is changing:

-We now have access to deeper leadership, broader capabilities, and a more robust organisation behind us.

-Our founder, Girish Balachandran, becomes Group CEO of The PRactice Group with his focus on clients, people, and growth.

-We are part of a larger ecosystem that shares our values and amplifies our impact.

This is about growth not dilution. More opportunity for our people. More firepower for our clients. And a stronger foundation for the work we love.

We remain ON PURPOSE. Just with more behind us.



Girish Balachandran

The first message in a crisis is rarely the final one.In conversation with Camillia Dass for PRovoke Media, Girish Balac...
06/08/2026

The first message in a crisis is rarely the final one.

In conversation with Camillia Dass for PRovoke Media, Girish Balachandran shares why empathy, transparency and timely communication matter more than waiting for perfect certainty.

Read the full conversation in the comments.



Girish Balachandran PRovoke Media

In their latest opinion piece for Hindustan Times, Girish Balachandran and Vaishali Mishra explore why climate communica...
03/08/2026

In their latest opinion piece for Hindustan Times, Girish Balachandran and Vaishali Mishra explore why climate communication must go beyond familiar narratives and recognise the lived realities and local leadership shaping climate action across the Global South.

Read the full article in the comments.

Girish Balachandran

That’s all the baby photos we could find.Thankfully, we’ve made plenty of new memories since.
31/07/2026

That’s all the baby photos we could find.
Thankfully, we’ve made plenty of new memories since.

We've officially replaced "Happy Anniversary" with"Wait... was that your haircut?"🤭 Sudha DandpanySneha Sahani
28/07/2026

We've officially replaced "Happy Anniversary" with

"Wait... was that your haircut?"🤭



Sudha DandpanySneha Sahani

Who gets to tell the climate story matters just as much as the story itself.Drawing from the Voices of the Global South ...
27/07/2026

Who gets to tell the climate story matters just as much as the story itself.

Drawing from the Voices of the Global South programme and the Climate Narratives Report, Girish Balachandran and Sashwati Banerjee co-author a new opinion piece in The Week.

Read the full article in the comments. We'd love to hear your thoughts.



Girish Balachandran

Some conversations change history.Others simply remind us who we are.The Indian Constitution protects the freedoms of sp...
22/07/2026

Some conversations change history.

Others simply remind us who we are.

The Indian Constitution protects the freedoms of speech, expression and peaceful assembly through Article 19(1)(a) and 19(1)(b), recognising that every democracy must make room for different voices.

May we never stop making room for each other.

Thought we were done?Nau, seriously?P.s. Stay tuned for Part 7!
20/07/2026

Thought we were done?
Nau, seriously?

P.s. Stay tuned for Part 7!

Address

New Delhi
110051

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

Telephone

+919910147174

Website

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