09/03/2018
*SALES TIP OF THE DAY*
👉Clearly articulate end results👈
People buy results, not just products or services. Once you’ve captured your prospect’s attention with what they’ll be able to achieve by using your solution, it’s now your job to clearly explain how that’ll happen and what they’ll get after signing up. End results equal value. If you’re selling a premium CRM system to SMB’s that have never used one before, you’ll need to educate them about how the platform will work, how much of a time investment they should expect to make in managing it moving forward and the types of ongoing support they’ll have access to.
This sales strategy is particularly relevant if you’re selling a product or service that comes with an upfront fee, requires a complex rollout, time-intensive integrations or ongoing collaboration with your customers after closing the deal. Your prospect needs to know exactly what they’re going to get as far as deliverables, when those milestones will be met, and the downstream impact they’re expected to have on their business.
