World of Marketing

World of Marketing World of Marketing (WoM) is a premier global community uniting marketing professionals and enthusiasts.

The world of marketing provides a platform to share and discussion of new ideas, trends and initiatives of the marketing world across nations. WOM is the ideal place for marketing professionals, students and entrepreneurs, they can share their practical experiences and help each other.

He had a Gold Medal in CA, a degree from MIT, and every reason to stay abroad.He came back to Pune. And built a ₹6,455 c...
09/05/2026

He had a Gold Medal in CA, a degree from MIT, and every reason to stay abroad.

He came back to Pune. And built a ₹6,455 crore global company from here.

S.B. Ravi Pandit, Co-founder and Chairman of KPIT Technologies, passed away on the morning of May 8, 2026, in Pune.
He was 71.
KPIT — founded in 1990 — today operates in 15 countries, has clocked 23 consecutive quarters of growth, and its software powers millions of vehicles worldwide in autonomous driving, EV tech, and clean mobility.

But that's only half the story.

He was the only private sector voice in India's National Green Hydrogen Mission. He drove India's first indigenous Sodium-Ion battery research. He co-founded Pune International Centre and Janwani. He served as President of MCCIA. He chaired the Research Council at CEERI. He was a Fellow of the Indian National Science Academy. He co-authored an award-winning book on innovation.
And he did all of it — quietly. Without noise. Without ego.
Pune doesn't produce people like this often.

Tag someone who knew him or was inspired by his work. His story deserves to be told wider.

🙏 Om Shanti — Ravi Pandit | 1951 – May 8, 2026

Ashish Singh Ashish Singh

aper Boat — They sold memories, not drinks.When Hector Beverages launched Paper Boat in 2013, everyone said they were cr...
02/05/2026

aper Boat — They sold memories, not drinks.
When Hector Beverages launched Paper Boat in 2013, everyone said they were crazy. You can't take on Coca-Cola and PepsiCo with small-batch ethnic drinks.
But they weren't trying to beat Coke. They were trying to take you back to your childhood kitchen.
Aam Panna. Jaljeera. Kokum. Thandai.
Drinks your grandmother made — now in a pouch, with a story on the pack.
That emotional connection built a brand no giant could easily replicate.
💡 Randeep R, our Core Group Member and National Marketing Manager at Luker Electric Technologies, puts it best:
"Emotion is the only moat that can't be copied."

At World of Marketing, we believe real marketing thinking shouldn't be locked behind boardroom doors. That's the vision this community was built on.
— Founded by Ashish Singh

Which Indian brand's marketing has impressed you the most? Tell us 👇

Here's a brand story every marketer needs to know 👇Paper Boat — They sold memories, not drinks.When Hector Beverages lau...
02/05/2026

Here's a brand story every marketer needs to know 👇
Paper Boat — They sold memories, not drinks.
When Hector Beverages launched Paper Boat in 2013, everyone said they were crazy. You can't take on Coca-Cola and PepsiCo with small-batch ethnic drinks.
But they weren't trying to beat Coke. They were trying to take you back to your childhood kitchen.
Aam Panna. Jaljeera. Kokum. Thandai.
Drinks your grandmother made — now in a pouch, with a story on the pack.
That emotional connection built a brand no giant could easily replicate.
💡 Randeep R, our Core Group Member and National Marketing Manager at Luker Electric Technologies, puts it best:
"Emotion is the only moat that can't be copied."
Which Indian brand's marketing has impressed you the most? Tell us 👇

Here's a stat that should change how every marketer thinks about content 👇47% of buyers consume 3–5 pieces of content be...
01/05/2026

Here's a stat that should change how every marketer thinks about content 👇
47% of buyers consume 3–5 pieces of content before agreeing to talk to sales.
That means your blog, your LinkedIn posts, your videos, your case studies — they are not "nice to have." They are your first impression. Your pitch. Your credibility check.

💡 Shivalika Raj, Core Group Member at World of Marketing, puts it perfectly:

"Your content isn't a formality — it's your first sales meeting. Make it count."
Is your brand's content doing enough of the heavy lifting?
Tell us in the comments — what type of content works best for your audience? 👇

Big news from Pune 🇮🇳Swedish manufacturing leader Sandvikhas officially opened its India Innovation Hub in Pune — focusi...
30/04/2026

Big news from Pune 🇮🇳

Swedish manufacturing leader Sandvikhas officially opened its India Innovation Hub in Pune — focusing on AI, digital manufacturing, and next-gen R&D.
Sandvik's presence in India spans 60+ years, and this hub is their boldest India move yet. Pune was chosen for its engineering talent, academic ecosystem, and tech community.

This is what India's future in global manufacturing looks like.
🔗 Full story: https://dailycadcam.com/sandvik-inaugurates-innovation-hub-in-pune-to-accelerate-digital-manufacturing/

13/04/2026

Communication and the intent is clear.

Credit - To whomever it may concern.

Not all innovation is progress.Some of it is just improvement.Clayton Christensen, Harvard professor and author of The I...
13/04/2026

Not all innovation is progress.
Some of it is just improvement.

Clayton Christensen, Harvard professor and author of The Innovator’s Dilemma, is the mind behind the concept of disruptive innovation — one of the most influential ideas in modern business strategy.

His insight was simple, but powerful:
real disruption doesn’t refine the system, it replaces it.

We’re seeing that play out today:

Calls becoming conversations
Funnels becoming journeys
Products becoming platforms

The shift isn’t incremental.
It’s structural.

Good to see perspectives like Sreeja Raveendran bringing this thinking into real-world ex*****on.

That’s where ideas start to matter.

12/04/2026

We’re all in the same boat" is a great sentiment, but the reality often looks like this. 👇

​Being on the same ship doesn't mean having the same experience. True leadership is about bridging the gap between the "top deck" perks and the "engine room" pressure. If only a few are enjoying the view while the rest are doing the heavy lifting, the culture is destined to sink.

​Success should be shared, not just observed. 🚢⚓️

​

Celebrating Innovation: Awaiken Technology Expands in India! 🚀I’ve been following the journey of Awaiken Technology, and...
10/04/2026

Celebrating Innovation: Awaiken Technology Expands in India! 🚀

I’ve been following the journey of Awaiken Technology, and it’s incredible to see their growth as a Top-Rated WordPress Agency. Based in Rajkot, Gujarat, they continue to set the bar high for custom PHP and WordPress solutions globally.

Their new launch in India is a major milestone, specifically focusing on the AwaikenThemes portfolio—integrating AI and modern block-based designs to revolutionize how we build on the web.

Huge shoutout to Shailesh Karwa (Co-Founder & CEO) for leading this talented in-house team toward another successful chapter. Can’t wait to see the impact of these new digital products on the Indian tech ecosystem!

Mayank Tiwari | Sreeja Raveendran | Parichay Parivesh | Ashish Singh

When it comes to digital growth, there is no one-size-fits-all approach. A robust marketing strategy often relies on two...
07/04/2026

When it comes to digital growth, there is no one-size-fits-all approach. A robust marketing strategy often relies on two major pillars: SEO and PPC.

One builds long-term authority; the other provides instant visibility. The magic often happens when you use them together.

Mayank Tiwari | Sreeja Raveendran | Parichay Parivesh | Ashish Singh

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