19/08/2026
WORLD PHOTOGRAPHY DAY ✨
Today, let’s answer a very a simple question, why photography?
Perhaps because life has terrible storage.
A moment happens once. A certain light, an expression, a coincidence, a place you may never stand in quite the same way again. Photography gives some of it somewhere to stay.
We love that a photograph can be many things. A memory. An aesthetic. A carefully composed story. Or simply proof that something magnificent existed in front of you and you had the good sense to notice it.
What we usually struggle with is when we reverse the process.
When instead of finding a photograph in a moment, we manufacture the moment for the photograph.
Pose here. Look there. Feed the animal. Arrange the light. Repeat the celebration. Walk again, but naturally this time.
At some point, we stopped photographing life and started making life more photogenic.
Of course, commercial photography has a purpose. But outside of it, I still like the old idea.
See something. Feel something. Click.
Photography, to most broadly, is freedom of expression. And if someone else is constantly telling you how to express it, that rather defeats the point.
Also, perhaps we can collectively retire the 47 identical selfies from every family holiday.
Indeed the world is already photogenic.
Our job is simply to notice.
