Hey Iceland - Your local travel agent

Name: Hey Iceland - Your local travel agent
Address: Síðumúli 2, Reykjavík, 108, IS
Telephone: +3545702700
Price range: Not Applicable

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Hey Iceland - Your local travel agent

Your local travel agency in Iceland 🇮🇸
See the country the way locals do, with warmth, care and a personal touch. Discover the real Iceland with us!

Self-drive tours, handpicked stays & adventures crafted around what matters to you! Hey Iceland is an award winning travel agency with over 30 years of knowledge and expertise in travel in the Icelandic countryside. Whether you want an adrenalin-filled adventure or a serene and peaceful experience, we‘ve got the perfect vacation for you! Our story goes back to 1965 when five farms were chosen to rent out rooms to curious explorers who wanted to experience farm holidays in Iceland. Slowly, more farmers joined the trend and in 1980 the Icelandic Farm Holidays Association was formed by farmers to define service values and quality standards with the overall aim of developing a sustainable tourism industry in rural areas of Iceland. The Icelandic Farm Holidays Association founded a travel agency by the same name in 1991 to handle the growing number of bookings and promote the members’ services as the official booking office. The travel agency is still majority-owned by the farmers themselves, meaning that profits stays local! In 2016 the name of the travel agency was changed to Hey Iceland to reflect better our diverse range of tours, activities, and services that we now provide as well as our vast network of accommodations that represent more than 5.000 beds and form the base of operation. Despite the name change, everything else stayed the same, and we promise to remain true to our history and roots as well as our reputation for high-quality standards in all our operations.

14/09/2026

If you think Iceland feels remote, try the north.

The place that lets you truly breathe, with the harshest winters and countless scenic fishing villages. Our recommended stops:
📍 Akureyri: the capital of the north, and the perfect base for everything else.
🐋 Húsavík: one of the best places in the country to watch whales.
💧 Goðafoss: one of Iceland's most striking waterfalls, right off the ring road.
♨️ Lake Mývatn: a geothermal wonderland of lava, craters and steam.

It takes a little more driving to reach, which is exactly why it stays quieter. If adventures are tempting you, the first comment is a place to start.

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11/09/2026

Icelandic POV:
You stop the car for a photo, and twenty minutes later you are still standing there.

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09/09/2026

Without a doubt, Icelandic pancakes are a national treasure.

They are called pönnukökur, so they are easy to spot on a menu. They are traditionally thin, and eaten with whipped cream and jam.

This particular recipe comes straight from an Icelandic family kitchen, and it makes about 15 pieces. You will need: 150 g flour, ¼ tsp salt, 1 tsp sugar, ½ tsp baking powder, 2 medium-sized eggs, 400 ml milk, 2 tbsp vegetable oil, and a dash of vanilla extract.

Method:
1️⃣ Use a sieve and sift the flour, salt, sugar and baking powder. Mix in half of the milk and stir until you have a smooth “lump-free” batter.
2️⃣ Beat the eggs and then stir them into the batter along with the rest of the milk. Let the batter rest for a moment.
3️⃣ Add the oil and the vanilla extract to the batter.
4️⃣ Cook thin pancakes on a hot pancake pan.
5️⃣ Best served warm rolled up with sugar or with whipped cream and jam (often homemade blueberry/bilberry jam after the berry picking 😉).

And an insider tip: a splash of coffee or malt extract in the batter gives them a lovely colour. Enjoy! 🥞

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07/09/2026

Icelandic sheep have one road rule: there are no rules. 🐑

You can stumble upon them everywhere. From spring to autumn, they roam wherever they like, and yes, that includes roads. They are famous for standing calmly in the middle of one, enjoying the view (including you in your car waiting for them to move). 👀

The solution is simple: take it easy. Slow down on rural roads, never assume a sheep will stay put, and never assume it is alone.

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04/09/2026

Autumn in Iceland comes with a basket, and a lot of people wandering the woods with their heads down, moving slowly.

Do not be scared, they are just mushroom hunters, and right now the season is in full swing. Once the weather cools, locals head into the birch forests with a good eye, taking the edible ones and leaving the rest well alone.

One word of caution though: only pick what you can name with total certainty. When in doubt, leave it. 🍄

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03/09/2026

The best time to drive around Iceland? Besides every single day, our tip is autumn.

The summer crowds have gone, so the ring road feels like yours again. The light stays low and golden for most of the day, and there is still enough daylight to cover real distance before dark.

Thinking about a self-drive this autumn? Check our tours in the comments.
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01/09/2026

Goodbye peak season, hello autumn. 🍂

The rush eases off and Iceland starts to show one of its loveliest faces. The days are still long, but the nights are now "dark" dark, so the aurora start appearing again. The hills are turning gold and copper, the mornings are cold, and everything feels a little slower and a little more local.

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28/08/2026

The nights will soon be dark enough again 🟢🔵
Stay tuned 😍

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27/08/2026

When people think of Iceland, few see Reykjavík as a base rather than just a doorway to the countryside.

In reality, you can settle into the northernmost capital in the world and let it be your home for the whole trip. Fill your time in the city with the classics:
⛪ Hallgrímskirkja
🎻 Harpa Concert Hall
⛵ The Sun Voyager sculpture
🛍️ The shopping streets around Laugavegur

And when you want more, the countryside is closer than you think. The Golden Circle is an easy self-drive day, Snæfellsnes gives you Iceland in a nutshell, and the Blue Lagoon is around 50 kilometres away (30 miles).

Are you curious about the options? Please get in touch with us.

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26/08/2026

A horn flashing past on the right, a white back on the left, and bleating from every direction. Soon it's September, and it brings one of the oldest traditions in Iceland with it. This is called the réttir. 🐑

The sheep spend the summer roaming free in the highlands, and when autumn comes the farmers ride out to bring them home. It takes days. Then everyone gathers at a round pen, sorts the sheep farm by farm, and finishes the day with coffee and singing.

Autumn is one of the best times to see the real, working side of Iceland. Book your trip now, link below ⬇️

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Address

Síðumúli 2
Reykjavík
108

Telephone

+3545702700

Website

http://www.heyiceland.is/

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