Hey Iceland - Your local travel agent

Name: Hey Iceland - Your local travel agent
Address: Síðumúli 2, Reykjavík, 108, IS
Telephone: +3545702700
Price range: Not Applicable

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Hey Iceland - Your local travel agent

Your local travel agency in Iceland 🇮🇸
See the country the way locals do, with warmth, care and a personal touch. Discover the real Iceland with us!

Self-drive tours, handpicked stays & adventures crafted around what matters to you! Hey Iceland is an award winning travel agency with over 30 years of knowledge and expertise in travel in the Icelandic countryside. Whether you want an adrenalin-filled adventure or a serene and peaceful experience, we‘ve got the perfect vacation for you! Our story goes back to 1965 when five farms were chosen to r

ent out rooms to curious explorers who wanted to experience farm holidays in Iceland. Slowly, more farmers joined the trend and in 1980 the Icelandic Farm Holidays Association was formed by farmers to define service values and quality standards with the overall aim of developing a sustainable tourism industry in rural areas of Iceland. The Icelandic Farm Holidays Association founded a travel agency by the same name in 1991 to handle the growing number of bookings and promote the members’ services as the official booking office. The travel agency is still majority-owned by the farmers themselves, meaning that profits stays local! In 2016 the name of the travel agency was changed to Hey Iceland to reflect better our diverse range of tours, activities, and services that we now provide as well as our vast network of accommodations that represent more than 5.000 beds and form the base of operation. Despite the name change, everything else stayed the same, and we promise to remain true to our history and roots as well as our reputation for high-quality standards in all our operations.

15/06/2026

What if Iceland's scariest sea monster was real this whole time? 🌊

Around 1250, a medieval text described a creature called the Hafgúfa. So massive that sailors mistook it for an island. It would float beneath the surface with its mouth open, letting the current carry in everything, fish, boats, all of it.

Scientists looked at it again and realised something: the feeding behaviour described in these old texts matches exactly what humpback whales do when they trap fish. Blowing bubbles in a circle, then lunging upward through the centre, mouths wide open.

Our ancestors weren't making it up. They just didn't know what they were looking at. 🐋

❗ Images of the monster are AI-generated for illustrative purposes. Our other Iceland photos are very much real.

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12/06/2026

Who said Iceland is only about nature? 🎉 Our festival calendar for this summer:

🗡️ Jun 16–21 / Viking Festival: swords, shields, and a full Viking village in Hafnarfjörður
🦞 Jun 26–28 / Lobster Festival: the lobster capital Höfn celebrates its favourite catch
☘️ Jul 2–7 / Irish Days of Akranes: music, markets, and a town-wide party
🏃 Jul 17–18 / The Runners’ Festival: races through some of Iceland's most scenic routes around Ísafjörður
🌑 Aug 12 / Echolalia: Björk's one-day solar eclipse festival in Hafnarfjörður
🎭 Aug 22 / Reykjavík Culture Night: free concerts, open galleries, fireworks
🎷 Aug 25–30 / Reykjavík Jazz Festival: the city swings for a week

Every one of these is reachable on a self-drive route. Want help planning around one? Just reach out.

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11/06/2026

Every year around this time, F-roads start opening, and suddenly the wonderful Highlands are accessible again. 🏔️

What are F-roads? Unpaved highland routes. No guardrails, no services, sometimes no bridges. You'll cross rivers, drive through landscapes that look like another planet, and go hours without seeing anyone. They require a proper 4x4 with good clearance.

Shortly: adventures, adventures, adventures.

Not for everyone. But if you want Iceland with no one else around, this is it. Before driving up there, ask us for more tips or check https://vist.ly/57fgc

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10/06/2026

Here's your sign to visit Iceland this autumn. 🏔

We're offering 15% off all October and November self-drive packages, but only until June 14❗Offer closes this Sunday.

Choose your tour here: https://vist.ly/57a2p

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08/06/2026

Do you know what makes Icelanders really happy? When you talk to us in Icelandic! 😊 Here are a few ways to make a local smile:

Hæ /hi/: This is the most common one. As the international greeting. Other versions would be:
Halló /ha-low/: Works everywhere.
Góðan daginn /GOH-than DAH-yin)/: "good day." A little more formal. Use it walking into a shop or meeting someone new.
Sæl (sigh-l) / Sæll (site-l): literally means "happy" or "blessed." Warm and friendly.
Komdu sæl/sæll (kom-du sigh-l / site-l): "come happy." The full welcome when someone really means it.

How do you say hi in your country? 👇

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07/06/2026

Imagine driving through a small harbour town on the first Sunday of June. People by the docks, kids running around, the smell of bbq everywhere. You've just stumbled into Sjómannadagurinn, a.k.a. Fisherman's Day. 🐟

Iceland was built on fishing. Many of our towns exist because of their harbours. Today we honour the people who go out on the boats every day.

Happy Fisherman's Day!
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05/06/2026

October and November are Iceland's best-kept secret:

➡️ The summer crowds are gone
➡️ The Northern Lights start to appear
➡️ The landscapes turn golden

We're offering 15% off all October and November self-drive packages right now. Early bird offer ends June 14.

Choose your tour here: https://vist.ly/56rnn

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04/06/2026

Wondering about coming to Iceland this summer? Let us give you a tip. ☀️🌑

Plan your trip around August 12th. A total solar eclipse is crossing the country, and Snæfellsnes Peninsula is one of the best spots on the planet to see it. Over two minutes of totality, with the glacier as your backdrop.

We've built a tour around it. Link in comments 👇

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01/06/2026

Warm, bright, and a lot going on. That's June in Iceland! ☀️

🌅 The midnight sun has fully arrived. By the solstice on June 21st, the sun won't set at all in the north.
🐦 The cliffs and the coastline are busy. Peak season for puffin spotting and whale watching.
🏔️ F-roads are opening soon, which means the highlands become accessible again. Finally.
🇮🇸 Our National Day is on June 17th. Expect parades, concerts, and a lot of fun.
🌿 Jónsmessa (Midsummer Night) is June 23rd. Folklore says the cows talk and the elves come out.

It's a good month to be here!

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30/05/2026

15% off our October and November self-drives — the EARLY BIRD offer 🍂

Autumn feels far away. It really isn't. Book now and you'll get the best pick of countryside stays and better rates than peak season.

If Iceland is on your list for this year, now's the time to plan it: https://vist.ly/552fx

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Address

Síðumúli 2
Reykjavík
108

Telephone

+3545702700

Website

http://www.heyiceland.is/

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