Hidden Iceland

Hidden Iceland Come & find the best of Iceland
— where luxury meets adventure. Discover Iceland with the experts in bespoke, private, and self-drive travel.

At Hidden Iceland, we craft tailor-made itineraries that showcase the country’s awe-inspiring landscapes, rich culture, and hidden treasures. From chasing waterfalls to traversing glaciers or indulging in luxury escapes, every journey is designed to reflect Iceland’s unparalleled beauty. Whether you prefer the freedom of self-drive exploration or the expertise of our private guides, your dream Icelandic adventure begins here.

27/03/2026

The south coast of Iceland is waiting for you. Waterfalls, black sand beaches, and glaciers. Have you been?��Save this if Iceland is on your list, and get in touch to start planning.

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10/10/2025

Tucked away in the peaceful valley of Kjósin in West Iceland, this charming cottage is the perfect escape for couples seeking a quiet countryside getaway. Wake up to mountain views, explore nearby waterfalls and fjords, then wind down with a glass of wine under the midnight sun during summer, or northern lights in winter. Just a short drive from the city, yet it feels worlds away.

From the glacial expanse of Vatnajökull to the tectonic drama of Þingvellir and the mystical beauty of Snæfellsjökull, I...
15/05/2025

From the glacial expanse of Vatnajökull to the tectonic drama of Þingvellir and the mystical beauty of Snæfellsjökull, Iceland’s national parks are some of the most breathtaking in the world.

We’ve put together a guide to help you explore each park at your pace—whether you're visiting as part of a private tour or our premium self-drive itinerary. Explore the full article on our blog and begin planning your journey through Iceland's national parks.

🔗 https://hiddeniceland.is/list-of-iceland-national-parks/
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Photos by Mixlevi

Hidden Iceland is on the road in January! Our Marketing Director, Ryan Christopher Connolly, and our Sales Manager, are ...
18/01/2024

Hidden Iceland is on the road in January! Our Marketing Director, Ryan Christopher Connolly, and our Sales Manager, are very excited to be participating at the upcoming Travel and Adventure Show in New York on January 27-28 at the Jacob Javits Convention Center. Come & Find the Best of Iceland at Booth 660 on either day and say hi. Can't wait? Check out some of our wonderful packages in the meantime.

Hidden Iceland offers a variety of Iceland package tours, custom private trips and luxury tours across the entire country.

On the eve of attending the Condé Nast Traveller Luxury Travel Fair in London, between the 2nd and 5th of November (come...
12/10/2023

On the eve of attending the Condé Nast Traveller Luxury Travel Fair in London, between the 2nd and 5th of November (come and find us if you're around), we thought this would be the best moment to launch our new, fully customisable Luxury Tailor-Made Package
Don't worry, our tried and tested small group tours, premium self drive tours and private packages are just as available as ever, too!
https://hiddeniceland.is/luxury-tailor-made-packages/

17/02/2023

Hidden Iceland has launched a private tour that explores this fascinating destination in a way that caters to all in the family.

It is with great pride that we announce our newest Private Tour itinerary, the Family Friendly Five Day Private tour. ht...
06/02/2023

It is with great pride that we announce our newest Private Tour itinerary, the Family Friendly Five Day Private tour. https://hiddeniceland.is/family-friendly-five-day-private-tour/

This tour, that was conceived by one of our expert Trip Planners, Anika Truter, was designed specifically to cater to multi-generational families or families with very young kids.

Although all our tours are family friendly, this five (or more) day immersive experience goes one step further. By listening to our past families, with multi-generational needs, we have; reduced driving times, increased options for younger kids, reduced how often we change hotels, increased free time if some or all family members want to relax. And of course packed the trip with incredible sights and activities. And don't worry, there will be plenty of adventurous options if you have older kids or adults too.

HIGHLIGHTS: Local horse riding, glacier adventures on the Langjökull glacier, petting goats in Husafell, seeing real re-melted lava at the Lava Show, tasting geothermally grown tomatoes at the Friðheimar greenhouse, and bathing in natural hot pools.

This tour is designed to work year round, but we always suggest doing this in summer for very young kids (under 5), to really get the benefit of the midnight sun and all the animal life that prospers in Iceland during these months.

This multi-generational tour is just as fun for the little ones as it is for the older members of the family. Covers all the vital spots in Iceland at a relaxed pace.

As we approach our 5th year anniversary (next month), it is with great pride that we announce that we have been invited ...
11/10/2022

As we approach our 5th year anniversary (next month), it is with great pride that we announce that we have been invited to be a Preferred DMC Partner with Serandipians by Traveller Made (one of only two companies in Iceland).

This prestigious status allows Hidden Iceland to better work with agents and customers worldwide, who share our ethos of providing the best personalised and authentic service that we can.

We look forward to working closely with Serandipian's members for many years to come, providing the same great tours that we always have.
Serandipians
https://hiddeniceland.is/
https://travellermade.com/

The irony of this post being shared on social media is not lost on us but we wanted to share a new blog post from one of...
16/08/2022

The irony of this post being shared on social media is not lost on us but we wanted to share a new blog post from one of our talented Trip Planners, Karólina Verdonk, who has a few tips that she employs when putting together a personalised trip for our guests to create lasting memories and not just Instagram posts.

Check out her top 8 tips for creating lasting memories:
https://hiddeniceland.is/8-top-tips-for-creating-lasting-memories-in-iceland/

Top 10 Things to Pack for Iceland. Check out Hidden Iceland's ultimate packing list that works all year round, no matter the weather.

We have just learned that we have received the Travellers' Choice Award 2022 from TripAdvisor. This is only awarded to t...
12/08/2022

We have just learned that we have received the Travellers' Choice Award 2022 from TripAdvisor. This is only awarded to the top 10% of travel companies around the world. To say we are thrilled would be a bit of an understatement. Especially considering the trials of the last two years.

This post goes out to the hard working trip planners, operations team, office staff, guides, management team and of course all the guests who had such a wonderful time with us over the past 12 months, who gave us with such fantastic reviews.

Our level of service and passion for running personalised trips in Iceland will always remain our top priority.

www.hiddeniceland.is
https://www.tripadvisor.com/Attraction_Review-g189970-d13023740-Reviews-Hidden_Iceland-Reykjavik_Capital_Region.html

Address

Fiskislóð 18
Reykjavík
101

Opening Hours

Monday 08:00 - 21:00
Tuesday 08:00 - 21:00
Wednesday 08:00 - 21:00
Thursday 08:00 - 21:00
Friday 08:00 - 21:00
Saturday 08:00 - 21:00
Sunday 08:00 - 21:00

Telephone

+3547705733

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