DiVita DMC & Tour Operator

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DiVita DMC & Tour Operator DiVita is a boutique DMC specialised in creating bespoke travel experiences across Italy. https://www.divitatours.com

Traveling in luxury means knowledge and encounters, discovery and enjoying exclusive and unforgettable moments. At DiVita we invest our time, in order to meet the requirements of even the most demanding travellers. We ensure the highest levels of excellence and efficiency to design authentic tailored journeys & escapes across Italy, just like the “old artisans” are used to do. DiVita is a trusted Italian boutique DMC, offering a wide range of custom-made experiences across Italy. Our Team is composed of experienced professionals who have worked in tourism industry for several decades. DiVita’s mission is to promote authentic “Made in Italy” travel experiences and journeys, across the world. We can plan all the “great classics”, and at the same time, we can offer extraordinary bespoke experiences, out of the ordinary: short breaks, iconic tours, classic tours, special interests' journeys, gastronomic routes & more…

We craft every single journey just like a real artisan does. Our headquarters are based in Florence, in order to have direct relations with our suppliers “on the ground”. DiVita DMC is your luxury and trusted gateway to Italy.

The journeys we remember often begin with the people we meet.Divita will be at ILTM Cannes, ready to listen, reconnect a...
15/09/2026

The journeys we remember often begin with the people we meet.

Divita will be at ILTM Cannes, ready to listen, reconnect and imagine the stories our travelers will carry home.

Let’s create something they’ll feel long after they return.

What are you grumbling about, my dear friend? Yes, I know. We’ve had so little time together on this visit. But then aga...
13/09/2026

What are you grumbling about, my dear friend? Yes, I know. We’ve had so little time together on this visit. But then again, after all these years, what could we possibly tell each other that we don’t already know?

Yes, yes… you’re right. There is always something. Travelling isn’t just about going places. It’s about the stories we share along the way, about discovering who we are, and sometimes remembering who we used to be.

People ask me, “Why have you kept going back to the same places for over forty years?” And I ask them, “Would you stop seeing an old friend simply because you’ve known them all your life?”

That’s what you and I are, old friends. The only difference is that you’ve watched me grow up and grow older, while somehow, every time I come back, you seem a little younger. I’m still not quite sure how you get away with that.

Perhaps that’s the advantage of not being human. And yet, my dear friend, I’ve found more humanity in you than in so many people I’ve met along the way. I’ve found it in your people, in their smiles, in the quiet dignity and respect that have always been part of your soul. You’ve changed so much over the years, but I still recognise you in those small, familiar kindnesses.

So, my dear friend, it’s time to say goodbye for now. Of course I’ll miss you. You’d think that after all these years, leaving would have become a little easier.

But in a few months, when we meet again, these misty eyes will give way to that familiar smile, the one we’ve shared so many times before.

Until then, keep a little of me here with you. You know I’ll be taking a little of you wherever I go.

22/06/2026

Seven cities, six countries, two unforgettable weeks.

What began as a roadshow became something far greater, a journey shaped by people, emotion, friendship and a shared belief in the power of human connection.

From London to Stockholm, Paris to Munich, Milan to Madrid, and finally Barcelona, every city gave us a new story. Every meeting opened a door. Every dinner brought us closer. Every conversation reminded us that behind every business opportunity there is a person, a dream and a story waiting to be heard.

At the heart of it all was Plateau International.

Marco, Alex and the entire Plateau team did not simply create an exceptional roadshow. They created a space where relationships could grow, where ideas could become possibilities and where business could remain deeply, beautifully human.

Their vision, generosity and extraordinary attention transformed every destination into an experience and every encounter into a memory. Alongside remarkable professionals such as Byron, Carole and Gerald, they made this journey feel effortless, meaningful and truly unforgettable.

This roadshow was a celebration of our industry, but above all, it was a celebration of friendship, trust and humanity.

We travelled across Europe to share the world of Divita, but we returned with something even more precious, new friendships, renewed inspiration and the certainty that the greatest journeys are never defined only by the places we visit, but by the people who walk beside us.

To Plateau International, our deepest gratitude.

You gave this journey its direction, its energy and, most importantly, its soul.

The roadshow has reached its final destination, but what we created together is only the beginning.

Some journeys end.

The truly extraordinary ones continue within us.

Barcelona, the grand finale.Seven cities, six countries, two unforgettable weeks, and a journey that became far greater ...
22/06/2026

Barcelona, the grand finale.

Seven cities, six countries, two unforgettable weeks, and a journey that became far greater than the miles we travelled.

Barcelona welcomed us with its colour, energy, creativity and fearless spirit, the perfect stage for the final chapter of our European roadshow. A city that celebrates life with every street, every conversation and every shared moment.

At the heart of this extraordinary journey stood Plateau International.

With vision, passion and exceptional care, Plateau did not simply organize a roadshow, they created a world in which business became personal, meetings became connections, and every destination became part of one powerful human story. They brought together people, ideas and emotions with a rare sensitivity, turning every stop into an experience we will carry with us for a long time.

To the entire Plateau International team, thank you for leading this journey with such dedication, warmth and excellence. You made the impossible feel effortless, and the professional feel profoundly human.

Barcelona was the finale, but not the end.

The cities may now be behind us, but the relationships, memories and shared visions are only beginning. We return home inspired, grateful and more certain than ever that true luxury is not measured by where we go, but by how deeply the journey moves us.

The roadshow ends here.

The story continues.

Spain changed the rhythm.After Milan, Madrid welcomed us with its bold spirit, late night energy and irresistible warmth...
20/06/2026

Spain changed the rhythm.

After Milan, Madrid welcomed us with its bold spirit, late night energy and irresistible warmth. A city that does not whisper, it lives fully, generously and with passion.

Together with Plateau International, we entered the final chapter of our European roadshow surrounded by brilliant minds, genuine conversations and the kind of human connection that gives meaning to every mile travelled.

Madrid was not simply another stop. It was a spark, a celebration, the perfect beginning to our Spanish finale.

And now, Barcelona is waiting.

One last city, one final day, one unforgettable ending.

We are ready for the grand finale.

After Munich, our European roadshow arrives in Milan, where the journey begins to feel like home.A city of vision, elega...
19/06/2026

After Munich, our European roadshow arrives in Milan, where the journey begins to feel like home.

A city of vision, elegance and restless creativity, Milan welcomed us with its unmistakable energy, where heritage and innovation meet, and every encounter has the power to become something meaningful.

Together with Plateau International, whose vision, care and dedication continue to guide every step of this journey, we shared new conversations, strengthened valuable relationships and created moments shaped by trust, passion and genuine human connection.

Here, business is never only business. It is intuition, warmth and the ability to bring people together around a shared vision.

Returning to Italy carries a special emotion. It means telling our story from the place that inspires us every day, surrounded by the beauty, creativity and passion that define the spirit of Divita.

Thank you, Milan, for your energy and sophistication. Thank you, Plateau International, for continuing to make this extraordinary journey possible.

The roadshow moves forward, but this chapter will always feel like coming home.

The second week of our European roadshow begins in the beautiful city of Munich.After Paris, the journey continues throu...
18/06/2026

The second week of our European roadshow begins in the beautiful city of Munich.

After Paris, the journey continues through the heart of Bavaria, where timeless elegance, warm hospitality and refined beauty welcomed us at every turn.

Munich showed us its finest side, with inspiring encounters, meaningful conversations and moments that once again reminded us that the true value of every journey lies in the people we meet along the way.

Thank you, Germany, for opening your doors to us with such generosity and grace.

Now Plateau International will lead us forward, carrying new emotions, memories and connections with us, as the roadshow continues in a place especially close to our hearts, our beloved Italy.

A new chapter begins, and this time, it feels like coming home. ItalianExcellence

The first week of Divita’s European roadshow comes to a close in Paris, a city that never simply hosts a moment, it turn...
17/06/2026

The first week of Divita’s European roadshow comes to a close in Paris, a city that never simply hosts a moment, it turns it into a memory.

After London and Stockholm, Paris became the final chapter of a week filled with emotion, meaningful encounters and the kind of conversations that remind us why this industry is so deeply human.

This journey would not have been possible without Plateau International , whose vision, care and extraordinary organization gave shape to every step of the roadshow.

Led with passion by Marco and Alex, the Plateau team guided us through a world where business and human connection became the true protagonists. Every appointment, every dinner, every introduction carried something more than strategy. It carried intention, warmth and the rare ability to bring people together in an authentic way.

A heartfelt thank you also to the professionals who made the magic possible along the way, Byron and Carole in the UK, and Gerald in France. Their dedication, sensitivity and presence transformed this first week into something far beyond a schedule of meetings. They helped create a journey of trust, emotion and shared vision.

Paris closes this first chapter with elegance, gratitude and a full heart.

Now the second week begins, with four new stops ahead, four new cities, four new stories waiting to be lived. We continue with the same passion, the same belief and the same desire to connect with people who understand that true luxury is not only in what we create, but in how deeply we make others feel.

Divita moves forward, inspired, grateful and ready for what comes next.

14/06/2026

The first week of Divita’s European roadshow comes to a close in Paris, a city that never simply hosts a moment, it turns it into a memory.

After London and Stockholm, Paris became the final chapter of a week filled with emotion, meaningful encounters and the kind of conversations that remind us why this industry is so deeply human.

This journey would not have been possible without , whose vision, care and extraordinary organization gave shape to every step of the roadshow.

Led with passion by Marco and Alex, the Plateau team guided us through a world where business and human connection became the true protagonists. Every appointment, every dinner, every introduction carried something more than strategy. It carried intention, warmth and the rare ability to bring people together in an authentic way.

A heartfelt thank you also to the professionals who made the magic possible along the way, Byron and Carole in the UK, and Gerald in France. Their dedication, sensitivity and presence transformed this first week into something far beyond a schedule of meetings. They helped create a journey of trust, emotion and shared vision.

Paris closes this first chapter with elegance, gratitude and a full heart.

Now the second week begins, with four new stops ahead, four new cities, four new stories waiting to be lived. We continue with the same passion, the same belief and the same desire to connect with people who understand that true luxury is not only in what we create, but in how deeply we make others feel.

Divita moves forward, inspired, grateful and ready for what comes next.

Stockholm, a city of water, light and quiet elegance, welcomed Divita with its unmistakable sense of style.This chapter ...
13/06/2026

Stockholm, a city of water, light and quiet elegance, welcomed Divita with its unmistakable sense of style.

This chapter of our European roadshow was filled with inspiring conversations, meaningful connections and moments that reminded us how powerful true hospitality can be when it is built on trust, beauty and human emotion.

From refined appointments to unforgettable evenings, Stockholm offered the perfect setting to share our vision of luxury, one that is intimate, authentic and deeply connected to place.

There is something special about this city. Its calm sophistication, its Nordic grace, its ability to blend history and modernity with effortless charm. Every encounter felt intentional, every moment carried meaning.

These images tell only part of the story, but they capture the spirit of a journey shaped by passion, relationships and the desire to create experiences that stay in the heart.

Divita continues to travel, listen, connect and dream, bringing the soul of Italian excellence to the world.

Indirizzo

Via Maragliano N. 99
Florence
50144

Orario di apertura

Lunedì 09:30 - 18:30
Martedì 09:30 - 18:30
Mercoledì 09:30 - 18:30
Giovedì 09:30 - 18:30
Venerdì 09:30 - 18:30

Telefono

+390552398194

Notifiche

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