DiVita DMC & Tour Operator

DiVita DMC & Tour Operator DiVita is a boutique DMC specialised in creating bespoke travel experiences across Italy. https://www.divitatours.com

Traveling in luxury means knowledge and encounters, discovery and enjoying exclusive and unforgettable moments. At DiVita we invest our time, in order to meet the requirements of even the most demanding travellers. We ensure the highest levels of excellence and efficiency to design authentic tailored journeys & escapes across Italy, just like the “old artisans” are used to do. DiVita is a trusted

Italian boutique DMC, offering a wide range of custom-made experiences across Italy. Our Team is composed of experienced professionals who have worked in tourism industry for several decades. DiVita’s mission is to promote authentic “Made in Italy” travel experiences and journeys, across the world. We can plan all the “great classics”, and at the same time, we can offer extraordinary bespoke experiences, out of the ordinary: short breaks, iconic tours, classic tours, special interests' journeys, gastronomic routes & more…

We craft every single journey just like a real artisan does. Our headquarters are based in Florence, in order to have direct relations with our suppliers “on the ground”. DiVita DMC is your luxury and trusted gateway to Italy.

Some journeys are measured in cities.The most meaningful ones are measured in people.From London to Stockholm, Munich to...
27/05/2026

Some journeys are measured in cities.
The most meaningful ones are measured in people.

From London to Stockholm, Munich to Paris, Madrid to Milan and Barcelona, this roadshow is more than a calendar of meetings. It is a celebration of connection, of conversations that become ideas, of handshakes that become trust, of shared visions that quietly become extraordinary journeys.

Because in luxury travel, business is never only business.
It is human chemistry, listening, understanding, and the rare art of creating something meaningful together.

Europe is our stage.
People are the story.





There are journeys that follow a destination, and there are journeys that rise around a moment the world will never forg...
27/05/2026

There are journeys that follow a destination, and there are journeys that rise around a moment the world will never forget.

In 2027, Naples will welcome the Louis Vuitton Cup and the 38th America’s Cup, bringing to Italy one of the most prestigious sporting events on earth.

For us, this was not simply an event to observe.

It was an opportunity to imagine something greater.

A journey shaped around wind, sea, adrenaline, elegance and the extraordinary beauty of Southern Italy.

Where the Wind Becomes Legend was born from this vision, a signature itinerary that connects Rome, Naples, the Amalfi Coast, Sicily and the Aeolian Islands, transforming a world class regatta into an immersive luxury experience.

This is more than travel.

It is the emotion of Naples during the race, the glamour of the Bay under Vesuvius, the quiet seduction of Amalfi, the volcanic soul of Sicily, and the elemental beauty of the Aeolian Islands.

A sporting event becomes a story. A destination becomes a feeling. A journey becomes something unforgettable.

We are proud to present a concept designed for discerning travellers who seek not only exclusivity, but meaning, atmosphere and memory.





15/05/2026

A journey where the road becomes a stage, the engine becomes emotion, and Italy reveals itself curve after curve.

From the golden silence of Tuscany to the drama of mountain passes, from private estates to legendary coastal roads, our Supercar Experience in Italy is designed for those who do not simply want to travel, but to feel every kilometer.

Ferrari, Lamborghini, Maserati, iconic landscapes, refined hospitality, exclusive experiences, and the unmistakable beauty of Italy as the ultimate backdrop.

Luxury, speed, elegance, and freedom, crafted into one tailor made journey by Divita DMC.





02/05/2026

The thrill of a race, the song of engines, pure adrenaline. These are emotions you truly feel.

Here at Le Castellet, right in the pit lane and paddock — a privileged spot where the energy is unreal.

Six years ago, I made a decision that many people didn’t understand. I chose to bring my company, Divita, back to Italy...
03/03/2026

Six years ago, I made a decision that many people didn’t understand.

I chose to bring my company, Divita, back to Italy.

We packed up our lives in the US and moved — just months before the world shut down.
People said it was risky.
Some thought it was crazy.
Maybe it was.

But I believed in something bigger than fear.

Starting over in a new chapter, in a country that is both home and challenge, right before a global pandemic, was not the easy path. It tested us in ways we could have never imagined. There were moments of doubt, of uncertainty, of wondering if everyone else had been right.

But there were also moments of courage. Of vision. Of resilience.

Today, as we open this bottle of champagne together, I don’t just see a team celebrating. I see six years of sacrifice, growth, reinvention, loyalty, and passion. I see a dream that refused to fade.

We are a DMC, yes — but what we truly build are emotions, trust, and experiences that last far beyond a single journey.

If believing in your vision when others don’t makes you a little crazy, then I will gladly raise a glass to that.

To coming home.
To starting over.
To surviving the storm.
To six years.
And to everything that’s still ahead.





Here we are again, once more saying goodbye, my dear friend.Today a few drops of rain fall from the sky, as if they were...
25/02/2026

Here we are again, once more saying goodbye, my dear friend.

Today a few drops of rain fall from the sky, as if they were your tears mingling with mine. Deep down, you and I are used to this, aren’t we? For more than forty years we have stood face to face at this same tender moment, holding each other close, whispering goodbye as if it might be the last time, yet always knowing in our hearts that it never truly will be.

I have grown with you. I have lost pieces of myself and found them again in your embrace. In your kindness I have found light, in your storms I have found strength. You have watched me change, and somehow you have remained my constant, my refuge, my silent understanding.

The tears are always there. They fall without shame, without restraint. But they are not tears of ending. They are proof of something rare and unbreakable, a love that distance cannot weaken, that time only deepens.

So this is not farewell. It is only see you soon, my friend.

21/02/2026

We’ve reached the final chapter of this incredible journey called Roadshow 2026.

Once again, Australia and New Zealand welcomed us as protagonists of a story filled with passion, vision, and meaningful connections. Guided by the flawless direction of Plateau International, we shared dreams and powerful emotions with the very best of the travel industry.

For us at Divita, this annual roadshow is more than an event, it is a celebration of relationships, trust, and the magic that happens when excellence meets authenticity.

Grateful for every conversation, every smile, every shared ambition. The journey continues, and the best is yet to come.

As we welcome the Year of the Horse, we celebrate a symbol of strength, elegance, and forward momentum.Just like the Hor...
18/02/2026

As we welcome the Year of the Horse, we celebrate a symbol of strength, elegance, and forward momentum.

Just like the Horse, we believe in moving with purpose and grace — creating refined journeys that lead to new horizons and unforgettable moments.

To all our Chinese friends and partners, may this New Year bring prosperity, success, and beautiful adventures ahead.

Happy Chinese New Year.

Prosperity LuxuryExperiences

Accompanied by the beauty of Sydney An unforgettable evening among us — a group of professionals who, along the journey,...
15/02/2026

Accompanied by the beauty of Sydney

An unforgettable evening among us — a group of professionals who, along the journey, became true friends. Because in the end, the most beautiful story is the one we share.

Moments like these remind us that beyond business, it’s about people, passion, and shared visions.
Here’s to many more inspiring destinations, meaningful encounters , and memories that last far beyond the event.

In Sydney, lunch became a dialogue — where tourism met the press and new narratives quietly took shape.With every encoun...
14/02/2026

In Sydney, lunch became a dialogue — where tourism met the press and new narratives quietly took shape.

With every encounter across Australia, Divita transforms travel into culture, connection, and future memory.

Luxury is not excess. It is depth.

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Indirizzo

Via Maragliano N. 99
Florence
50144

Orario di apertura

Lunedì 09:30 - 18:30
Martedì 09:30 - 18:30
Mercoledì 09:30 - 18:30
Giovedì 09:30 - 18:30
Venerdì 09:30 - 18:30

Telefono

+390552398194

Sito Web

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