DiVita DMC & Tour Operator

DiVita DMC & Tour Operator DiVita is a boutique DMC specialised in creating bespoke travel experiences across Italy. https://www.divitatours.com

Traveling in luxury means knowledge and encounters, discovery and enjoying exclusive and unforgettable moments. At DiVita we invest our time, in order to meet the requirements of even the most demanding travellers. We ensure the highest levels of excellence and efficiency to design authentic tailored journeys & escapes across Italy, just like the “old artisans” are used to do. DiVita is a trusted

Italian boutique DMC, offering a wide range of custom-made experiences across Italy. Our Team is composed of experienced professionals who have worked in tourism industry for several decades. DiVita’s mission is to promote authentic “Made in Italy” travel experiences and journeys, across the world. We can plan all the “great classics”, and at the same time, we can offer extraordinary bespoke experiences, out of the ordinary: short breaks, iconic tours, classic tours, special interests' journeys, gastronomic routes & more…

We craft every single journey just like a real artisan does. Our headquarters are based in Florence, in order to have direct relations with our suppliers “on the ground”. DiVita DMC is your luxury and trusted gateway to Italy.

After Munich, our European roadshow arrives in Milan, where the journey begins to feel like home.A city of vision, elega...
19/06/2026

After Munich, our European roadshow arrives in Milan, where the journey begins to feel like home.

A city of vision, elegance and restless creativity, Milan welcomed us with its unmistakable energy, where heritage and innovation meet, and every encounter has the power to become something meaningful.

Together with Plateau International, whose vision, care and dedication continue to guide every step of this journey, we shared new conversations, strengthened valuable relationships and created moments shaped by trust, passion and genuine human connection.

Here, business is never only business. It is intuition, warmth and the ability to bring people together around a shared vision.

Returning to Italy carries a special emotion. It means telling our story from the place that inspires us every day, surrounded by the beauty, creativity and passion that define the spirit of Divita.

Thank you, Milan, for your energy and sophistication. Thank you, Plateau International, for continuing to make this extraordinary journey possible.

The roadshow moves forward, but this chapter will always feel like coming home.

The second week of our European roadshow begins in the beautiful city of Munich.After Paris, the journey continues throu...
18/06/2026

The second week of our European roadshow begins in the beautiful city of Munich.

After Paris, the journey continues through the heart of Bavaria, where timeless elegance, warm hospitality and refined beauty welcomed us at every turn.

Munich showed us its finest side, with inspiring encounters, meaningful conversations and moments that once again reminded us that the true value of every journey lies in the people we meet along the way.

Thank you, Germany, for opening your doors to us with such generosity and grace.

Now Plateau International will lead us forward, carrying new emotions, memories and connections with us, as the roadshow continues in a place especially close to our hearts, our beloved Italy.

A new chapter begins, and this time, it feels like coming home. ItalianExcellence

The first week of Divita’s European roadshow comes to a close in Paris, a city that never simply hosts a moment, it turn...
17/06/2026

The first week of Divita’s European roadshow comes to a close in Paris, a city that never simply hosts a moment, it turns it into a memory.

After London and Stockholm, Paris became the final chapter of a week filled with emotion, meaningful encounters and the kind of conversations that remind us why this industry is so deeply human.

This journey would not have been possible without Plateau International , whose vision, care and extraordinary organization gave shape to every step of the roadshow.

Led with passion by Marco and Alex, the Plateau team guided us through a world where business and human connection became the true protagonists. Every appointment, every dinner, every introduction carried something more than strategy. It carried intention, warmth and the rare ability to bring people together in an authentic way.

A heartfelt thank you also to the professionals who made the magic possible along the way, Byron and Carole in the UK, and Gerald in France. Their dedication, sensitivity and presence transformed this first week into something far beyond a schedule of meetings. They helped create a journey of trust, emotion and shared vision.

Paris closes this first chapter with elegance, gratitude and a full heart.

Now the second week begins, with four new stops ahead, four new cities, four new stories waiting to be lived. We continue with the same passion, the same belief and the same desire to connect with people who understand that true luxury is not only in what we create, but in how deeply we make others feel.

Divita moves forward, inspired, grateful and ready for what comes next.

14/06/2026

The first week of Divita’s European roadshow comes to a close in Paris, a city that never simply hosts a moment, it turns it into a memory.

After London and Stockholm, Paris became the final chapter of a week filled with emotion, meaningful encounters and the kind of conversations that remind us why this industry is so deeply human.

This journey would not have been possible without , whose vision, care and extraordinary organization gave shape to every step of the roadshow.

Led with passion by Marco and Alex, the Plateau team guided us through a world where business and human connection became the true protagonists. Every appointment, every dinner, every introduction carried something more than strategy. It carried intention, warmth and the rare ability to bring people together in an authentic way.

A heartfelt thank you also to the professionals who made the magic possible along the way, Byron and Carole in the UK, and Gerald in France. Their dedication, sensitivity and presence transformed this first week into something far beyond a schedule of meetings. They helped create a journey of trust, emotion and shared vision.

Paris closes this first chapter with elegance, gratitude and a full heart.

Now the second week begins, with four new stops ahead, four new cities, four new stories waiting to be lived. We continue with the same passion, the same belief and the same desire to connect with people who understand that true luxury is not only in what we create, but in how deeply we make others feel.

Divita moves forward, inspired, grateful and ready for what comes next.

Stockholm, a city of water, light and quiet elegance, welcomed Divita with its unmistakable sense of style.This chapter ...
13/06/2026

Stockholm, a city of water, light and quiet elegance, welcomed Divita with its unmistakable sense of style.

This chapter of our European roadshow was filled with inspiring conversations, meaningful connections and moments that reminded us how powerful true hospitality can be when it is built on trust, beauty and human emotion.

From refined appointments to unforgettable evenings, Stockholm offered the perfect setting to share our vision of luxury, one that is intimate, authentic and deeply connected to place.

There is something special about this city. Its calm sophistication, its Nordic grace, its ability to blend history and modernity with effortless charm. Every encounter felt intentional, every moment carried meaning.

These images tell only part of the story, but they capture the spirit of a journey shaped by passion, relationships and the desire to create experiences that stay in the heart.

Divita continues to travel, listen, connect and dream, bringing the soul of Italian excellence to the world.

12/06/2026

The first week of Divita’s annual European roadshow comes to a close, and what a journey it has been.

London, Stockholm and Paris, three remarkable cities, three distinct souls, three unforgettable stages of emotion, connection and inspiration.

From exclusive events and meaningful appointments to intimate dinners with some of the finest voices in our industry, this first chapter has been a celebration of relationships, vision and the art of creating extraordinary experiences.

Each city welcomed us with its own rhythm, its own elegance and its own story. Places where history is not only remembered, but felt, lived and shared.

These are the first images from a week filled with passion, beauty and gratitude.

Divita continues its journey, carrying the essence of Italian excellence, the value of human connection and the belief that true luxury is not simply seen, it is felt.

Some journeys are measured in cities.The most meaningful ones are measured in people.From London to Stockholm, Munich to...
27/05/2026

Some journeys are measured in cities.
The most meaningful ones are measured in people.

From London to Stockholm, Munich to Paris, Madrid to Milan and Barcelona, this roadshow is more than a calendar of meetings. It is a celebration of connection, of conversations that become ideas, of handshakes that become trust, of shared visions that quietly become extraordinary journeys.

Because in luxury travel, business is never only business.
It is human chemistry, listening, understanding, and the rare art of creating something meaningful together.

Europe is our stage.
People are the story.





There are journeys that follow a destination, and there are journeys that rise around a moment the world will never forg...
27/05/2026

There are journeys that follow a destination, and there are journeys that rise around a moment the world will never forget.

In 2027, Naples will welcome the Louis Vuitton Cup and the 38th America’s Cup, bringing to Italy one of the most prestigious sporting events on earth.

For us, this was not simply an event to observe.

It was an opportunity to imagine something greater.

A journey shaped around wind, sea, adrenaline, elegance and the extraordinary beauty of Southern Italy.

Where the Wind Becomes Legend was born from this vision, a signature itinerary that connects Rome, Naples, the Amalfi Coast, Sicily and the Aeolian Islands, transforming a world class regatta into an immersive luxury experience.

This is more than travel.

It is the emotion of Naples during the race, the glamour of the Bay under Vesuvius, the quiet seduction of Amalfi, the volcanic soul of Sicily, and the elemental beauty of the Aeolian Islands.

A sporting event becomes a story. A destination becomes a feeling. A journey becomes something unforgettable.

We are proud to present a concept designed for discerning travellers who seek not only exclusivity, but meaning, atmosphere and memory.





15/05/2026

A journey where the road becomes a stage, the engine becomes emotion, and Italy reveals itself curve after curve.

From the golden silence of Tuscany to the drama of mountain passes, from private estates to legendary coastal roads, our Supercar Experience in Italy is designed for those who do not simply want to travel, but to feel every kilometer.

Ferrari, Lamborghini, Maserati, iconic landscapes, refined hospitality, exclusive experiences, and the unmistakable beauty of Italy as the ultimate backdrop.

Luxury, speed, elegance, and freedom, crafted into one tailor made journey by Divita DMC.





02/05/2026

The thrill of a race, the song of engines, pure adrenaline. These are emotions you truly feel.

Here at Le Castellet, right in the pit lane and paddock — a privileged spot where the energy is unreal.

Indirizzo

Via Maragliano N. 99
Florence
50144

Orario di apertura

Lunedì 09:30 - 18:30
Martedì 09:30 - 18:30
Mercoledì 09:30 - 18:30
Giovedì 09:30 - 18:30
Venerdì 09:30 - 18:30

Telefono

+390552398194

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