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Flow Traveling

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Travel the Italian lifestyle. Experiences and rentals.

09/10/2026

Rome, after hours. 🌒

05/10/2026

Florence’s Best Kept Secret.

The Basilica della Santissima Annunziata is one of those places that takes you beyond the usual Florence — away from the well-trodden paths and into a quieter, more unexpected side of the city.

Sometimes, the most memorable Florence is the one you weren’t looking for.

29/09/2026

Where art, power and legacy meet.
Discover the Medici through their palaces, chapels and masterpieces with our I Medici walking tour.

25/09/2026

Hard to believe, but this is autumn in Florence.

18/08/2026

“Sere d’estate” — as sung by Zucchero.
Somehow, Italian summer evenings still feel exactly like this.

15/08/2026

What it feels like to live the Palio in Siena. 🐎
A few days where the whole city feels different.

If you want to experience it for real, we have a private Palio experience waiting for you.

12/08/2026

95% of the Sun.

Seen from Tuscany, as the Moon crossed between us and the Sun on August 12, 2026.

A total eclipse was visible along parts of Spain, Portugal and Iceland, while much of Europe — including Italy — witnessed a spectacular partial eclipse, with the Sun setting while still partially covered.

04/08/2026

Meanwhile, on the Tuscan coast.

23/06/2026

Acqua di San Giovanni: Florence’s Most Magical Night

Tonight, on the eve of the feast of St. John the Baptist, Florence’s patron saint, a centuries-old tradition comes to life across the city.

Many Florentines prepare the famous Acqua di San Giovanni by gathering flowers and aromatic herbs such as roses, lavender, rosemary, sage, and mint, leaving them to rest overnight in a bowl of water beneath the open sky.

During the night, the water absorbs the dew and fragrance of the flowers. According to tradition, it becomes a symbol of good fortune, protection, health, and renewal.

Tomorrow morning, people will wash their face and hands with this scented water, repeating a simple ritual that has been passed down through generations and remains one of Florence’s most charming traditions.

A bowl of water, a handful of flowers, and a little Florentine magic.

Happy Festa di San Giovanni from Florence.

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Florence
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