Florence Syndrome

26/08/2026

21/08/2026

What if Coca-Cola had a little Florentine secret? 👀🥤

In the ancient pharmacy of San Marco in Florence, an old 19th-century recipe was recently rediscovered.

It was for a “restorative wine elixir.”

And the ingredients?

🌿 **Coca leaves**
🥜 **Kola nut**
🍷 **Wine**

Sound familiar?

A few decades later, across the Atlantic, John Pemberton created his *French Wine Coca* — before Coca-Cola became the drink we know today.

Coincidence? Maybe. 👀

There’s no proof that Pemberton ever knew about the Florentine recipe.

But come on… COCA + KOLA, in Florence, before Coca-Cola?

We’ll let you decide. 😉

And this is exactly the kind of story we love at Florence Syndrome: the weird, unexpected side of Florence that you won’t find in the usual guidebooks.

Would you have guessed this? Tell us below 👇

And if you’re coming to Florence and want to experience the city beyond the usual postcard version, DM us or check out our experiences:

florencesyndrome.com

30/07/2026

24/07/2026

Think Renaissance Florence was all about beauty, art and poetry? Think again.😅

People in 15th-century Florence had a talent for words...especially when they wanted to offend someone.🔥

Some insults were surprisingly creative.
Some were brutally clever.
And one of them? It isn't even authentic.🤭

Can you spot the fake one before you reach the last slide?

👇 Tell us your guess in the comments. No cheating.

And if you know an old insult from your own country that deserves a place in history, we'd love to read it.

Because sometimes the sharpest way to understand history... is through the words people threw at each other.

19/07/2026

🇪🇸🏆🇦🇷 The moment of truth has arrived.

After a month of unforgettable matches, stunning goals, and dramatic twists, it all comes down to this: Spain 🇪🇸 vs Argentina 🇦🇷.

But here in Florence, every final tells another story.

To represent the two finalists, we chose two outstanding street artists:
🎨 for Spain, whose thought-provoking murals challenge the way we see the world.
🎨 for Argentina, famous for his breathtaking large-scale artworks that transform entire neighborhoods.

Two countries. Two artistic visions. One World Cup trophy. 🌍⚽

So... who do you think will lift the cup?
👇 Leave your prediction in the comments before kick-off and let's see who gets it right!

And if one day you'd like to discover a different side of Florence—hidden murals, fascinating stories, and incredible street artists from around the world—you know where to find us. 😉💜

📍Which artwork is your favorite?

—

oficial

15/07/2026

🏴󠁧󠁢󠁥󠁮󠁧󠁿 ⚽ 🇦🇷 Semi-final day!

England 🆚 Argentina.

Football takes over the world…
while we're celebrating it through art. 🎨

Today's match is represented by two amazing street artworks dedicated to these two nations.


👇 Who's reaching the Final?
🏴󠁧󠁢󠁥󠁮󠁧󠁿 England or 🇦🇷 Argentina?

14/07/2026

It's Semi-final time!

France 🆚 Spain.
Two football giants. Two incredible street artists. 🎨

Who will book their place in the 2027 World Cup Final? 👀

❤️ Drop your prediction in the comments:
🇫🇷 France or 🇪🇸 Spain?

And if you're wandering through Florence, keep your eyes open... the city's walls tell stories too. 😉

11/07/2026

It's match day! ⚽🎨
Argentina 🇦🇷 vs Switzerland 🇨🇭 — the final World Cup quarter-final where football meets street art. Two nations, two extraordinary artistic styles, one unforgettable battle for a place in the semi-finals.

Featuring the stunning works of 🇦🇷 and 🇨🇭.



Who are you cheering for today? 👇⚽🇦🇷🇨🇭

11/07/2026

It's match day! ⚽🎨
Norway 🇳🇴 vs England 🏴 — another World Cup quarter-final where football and street art collide. Two nations, two unique artistic voices, one unforgettable showdown.

Featuring the iconic works of 🏴 and 🇳🇴.


Who are you cheering for today? 👇⚽🇳🇴🏴