03/06/2026
Losing things is a personality trait. Keeping track of them is Tracy Range.
There’s a reason products like this make instant sense: they solve a behaviour, not just a problem. Keys, bags, wallets, pets, luggage. The use cases are practical, but the real hook is emotional: the relief of knowing where things are.
Together with Cellularline, we worked on art direction, production, editing and 3D animation, building a video designed to balance clarity, rhythm and a strong sense of product identity.