
19/08/2025
Planning a MICE event for August?
When planning a MICE event for August in Italy, you have a strategic choice to make. While seaside destinations are often fully booked and their prices are at a premium, Italy's stunning art cities present a unique and advantageous alternative.
August is considered the low season in cities like Rome, Florence, Milan or Naples. This means more competitive pricing for hotel and venue bookings and a more relaxed atmosphere for your attendees.
Our well-planned itineraries are designed to work with the climate. We focus on productive indoor sessions in air-conditioned venues and schedule exclusive cultural excursions for the cooler, early morning hours. This approach allows your team to experience world-renowned museums and historic sites with fewer crowds 🇮🇹