15/04/2026
You've never booked a hotel. Not once, ever. You may have booked a ROOM in a hotel. And you probably booked the wrong one.
I don't care if my room has a hair dryer, but Sterling (our very real CFO) does! 😅
Sterling asked Helix once. Now, every trip, every city, Helix suggests rooms with a hair dryer. Along with his floor preference, his coffee requirement, and his very specific feelings about pillows...
The Hilton Midtown New York has 50+ room types. You scrolled past 49 of them in about 4 seconds and picked the one with a photo that looked nice. No idea what's actually in it.
Now imagine you're a corporate travel manager. Thousands of bookings a year. Every traveller has different needs, and they're all doing the same blind scroll.
Corporate travel booking is broken because it treats every traveller the same. We built Helix to learn your preferences explicitly AND implicitly; the ones you mention and the ones you don't, and match you to the right room, not just the right hotel. In policy. No guesswork.
Sterling gets his hair dryer. I get a room without one. All in policy. Everyone's happy. Thank you Helix 🙏 🥰
