Against this backdrop, the mission of the Jordan Heritage Revival Company (JHRC) is to preserve and revive this heritage – principally through “living history” in the form of historical re-enactments, in a way that provides quality employment opportunities for the country’s veterans. Through this, JHRC aims to create and administer a self-sustaining historical re-enactment sector in Jordan. This w
ill showcase the country as a site of unique world historical interest and in doing so, will have a positive impact on Jordan’s economy and society. Objectives:
• Create memorable experiences. This is living history. Through our carefully created re-enactments, we blend entertainment and education to create spectacles that enable visitors to get a genuine feel for Jordan’s history.
• Promote historical interest. For both Jordanian citizens and international visitors, young and old, our work is designed to encourage everyone to find out more about Jordan’s history and culture.
• Cement Jordan’s place on the world cultural map. What makes Jordan special? A world-class travel destination requires the promise of a unique experience, of cultural activities rooted in time and place. Our work helps to create this – and in doing so, aims to increase the attractiveness of the country in the eyes of tourists, global media and the world of business.
• Create genuine employment opportunities. This includes the direct involvement of retired military personnel as well as creating opportunities for local business ventures.
• Become self-sustaining and foster wider economic growth. This includes expansion of hospitality and touristic components in the locations where we operate (cafes and shops, for instance). There is also plenty of scope for wider engagement with the events and film industries – including the acquisition of copyrights and associated imagery, as well as with tourism intermediaries. History
The Jordan Heritage Revival Company (JHRC) was founded in 2010 by the King Abdullah II Fund for Development (KAFD). It was based on the Royal vision of a self-sustaining historical revival sector in Jordan. Taking Jordan’s national treasures as a starting point, JHRC took on the task of building unique cultural experiences for tourists, journalists, corporate clients and Jordanian citizens. This was achieved by creating re-enactment shows and events. These projects brought the additional benefits of creating income-generating opportunities for retired military personnel, other business venture beneficiaries and the community at large. To date, JHRC has ongoing projects based at Petra, Wadi Rum, and Castle of Shobak. A further project will soon be launched in aUm Qais.
