Club TARO, 5F Ginichi Park Bld. , 1-24-1 Ginza, Chuo-ku (2025)

27/06/2025

[TARO_in the news]
Escape Into a World of Books: IN THE LIBRARY hotel and books TOKOROZAWA Opens July 15!

Book lovers, your dream getaway awaits! Solare Hotels & Resorts is launching IN THE LIBRARY hotel and books TOKOROZAWA, a boutique hotel with just 33 rooms, each featuring a private terrace. Located in Japan’s largest pop culture hub, Tokorozawa Sakura Town, the hotel is neighbors with the iconic Kadokawa Musashino Museum and its famed Bookshelf Theater.

The heart of the experience lies in THE LIBRARY, the hotel’s lobby floor lined with nearly 5,000 books—each one yours to borrow and bring back to your room. Enjoy complimentary coffee, tea, or soft drinks as you get lost in a story. Breakfast is delivered to your door—think focaccia sandwiches, soup, and salad, all for ¥1,650.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
本とホテルが融合した全33室の「IN THE LIBRARY hotel and books TOKOROZAWA」7月15日開業
https://www.hoteresonline.com/articles/14206

26/06/2025

[HOTERES Destination Taiwan]
Metropolitan

Thank you, Taiwan! What a fantastic and successful networking event in Taipei. A big thanks to all the speakers and supporters who made this possible!

23/06/2025

[TARO_Mohri’s Dining Out Report]
Experience the magic of summer nights at Hotel Chinzanso Tokyo, where the garden glows with hundreds of fireflies during the annual “Evening of Fireflies.” This year, the enchanting Entsukaku Pagoda is surrounded by mist, creating a dreamlike setting for unforgettable moments. Beyond beauty, Chinzanso is deeply committed to protecting its vibrant ecosystem—carefully nurturing fireflies, preserving native plants, and even producing honey in partnership with the local community.

During the “Evening of Fireflies” event, you can also savor firefly-themed dishes at the hotel’s restaurants and buffets—think Hiroshima’s famous “Bishu-nabe,” a sparkling “Hotaru no Hikari” cocktail made with local citrus liqueur, and even a special kids’ burger stamped with the hotel’s original firefly character.

Experience a truly unforgettable night that honors Japan’s seasonal beauty while embracing eco-conscious luxury.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
毛利愼の外食エンターテインメントVol.136
「ホテル椿山荘東京」に学ぶSDGsとおもてなし
https://www.hoteresonline.com/articles/14170

#東京雲海 #三重塔100周年 #ホテル椿山荘東京

20/06/2025

[TARO_in the news]
Discover Minn House Niseko Hirafu, the newest gem by SQUEEZE Inc., nestled in the stunning Kutchan area of Hokkaido. Just a scenic train ride from Sapporo or Otaru, these five stylish two-story villas offer spacious Family and Moderate options, each fully equipped for up to six guests with kitchens, laundry, and ski storage.

Designed for effortless comfort, Minn House features seamless online check-in and keyless entry, powered by smart AI technology to enhance your stay. Whether it’s a winter escape or a long-term retreat, experience the perfect blend of luxury and innovation in the heart of Niseko.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
SQUEEZE社、テクノロジーを活用したニセコ初のヴィラ施設「Minn house Niseko Hirafu」6月10日開業
https://www.hoteresonline.com/articles/14191

18/06/2025

[TARO_in the news]
Welcome to THE HUNDRED Longevity House, Ginza’s new sanctuary for those who seek a life of true vitality and sophistication. Created by visionary Morio Inoue, this flagship destination redefines luxury wellness for the 100-year era, seamlessly blending cutting-edge Japanese medical science, ancient Indian Ayurveda, and exquisite gastronomy. Here, longevity is not just about living longer, but about harmonizing body, mind, and spirit for a richer, more fulfilling life.

Step inside and discover a world where bespoke wellness programs are crafted just for you—think couture-level care, holistic therapies, and cuisine designed to nourish from within. THE HUNDRED Longevity House is more than a retreat; it’s a movement setting the new global standard in well-being, promising every guest a transformative, tailor-made experience in the heart of Tokyo.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
ソルト・グループ新ブランド、‟THE HUNDRED“が提案する‟幸せに生きる“ライフスタイルのニュースタンダード
https://www.hoteresonline.com/articles/14153

16/06/2025

[TARO_in the news]
Garner Hotel Osaka Honmachi Kitahama - one of three properties under IHG Hotels & Resorts’ new Garner brand in Japan - has been nominated for the prestigious Sky Design Awards 2025. This international award recognizes outstanding design across the hospitality industry. The nomination is a significant milestone for the Garner brand, especially as the Osaka property only opened its doors in January. With a promise to be “a relaxing base for every journey,” Garner blends comfort, personality, and convenience—traits reflected in its art-focused interiors, 24-hour lounge access, and adaptable spaces for both business and leisure travelers.

The hotel's transformation from a former business hotel into a vibrant lifestyle destination highlights the post-pandemic shift in Japan’s hospitality market. Responding to the revival of inbound travel—especially small groups from North America and Asia—Garner Osaka underwent a dramatic renovation to align with the growing demand for affordable yet stylish hotels. Featuring multilingual staff, smart check-in systems, and communal lounges, the property provides a welcoming and modern atmosphere for international guests. Garner's nomination for the Sky Design Awards sets the tone for its ambitious global expansion plan: 500 hotels in 10 years and 1,000 within two decades.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
https://www.hoteresonline.com/articles/14164
今年日本に初上陸した「ガーナーホテル大阪本町北船場」がスカイデザインアワード2025にノミネート

13/06/2025

[TARO_event report]
TARO Team participated in the IHG Osaka Expo Partners Event, celebrating IHG’s role as a proud supporting partner of the UK Pavilion at EXPO 2025.

The day unfolded with an inspiring presentation by Abhijay Sandilya, Managing Director for Japan & Micronesia at IHG Hotels & Resorts followed by a delightful networking afternoon tea and dinner.

The highlight? An exclusive private tour of the stunning UK Pavilion — a true showcase of UK’s history, innovation and culture ahead of EXPO 2025!

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━

10/06/2025

[TARO_in the news]
Fairmont Tokyo, Japan’s first Fairmont hotel, opens July 1, 2025—introducing Serene the Labrador as Chief Happiness Officer! This debut continues Fairmont’s century-long tradition of transcending hospitality, welcoming travelers, locals, and even dogs with signature warmth. The beloved Canine Ambassador program—already charming guests in Vancouver, Boston, and beyond—now arrives in Tokyo, with Serene ready to greet guests and spread joy.

From June 16, book the exclusive “Wantastic” plan for a luxurious stay with your pup, complete with bespoke pet amenities, gourmet meals, and a personalized luxury bed. Plus, your stay helps support rescued animals through NPO Tier Heim KOKUA.

Wantastic Plan Highlights:
• Welcome amenities for your dog (scarf, toy, snacks, etc.)
• Organic breakfast & gourmet dinner for your pup
• Embroidered luxury dog bed & turndown service
• “Serene Jr.” plush toy and family welcome gifts

Experience legendary Fairmont hospitality—where every guest, two-legged or four, feels truly at home.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
最高ハピネス責任者セリーン（ワンちゃん従業員）発表と愛犬との特別な宿泊プラン「ワンタスティック」
https://www.hoteresonline.com/articles/14165

#ワンタスティック #最高ハピネス責任者

06/06/2025

[TARO_Mohri’s Dining Out Report]

Discover the newest gem in Shinjuku’s vibrant Kabukicho district: SHARI Tokyu Kabukicho Tower, the latest venture from Novarese’s acclaimed creative Japanese cuisine brand originally from Ginza. This innovative dining concept masterfully blends four culinary worlds—Japanese classics, succulent steak, exquisite sushi, and delicate tempura—crafted by top-tier chefs, all under one elegant roof. Whether you opt for their thoughtfully curated course meals or indulge in the all-you-can-eat shabu-shabu featuring the legendary Kobe, Matsusaka, and Omi wagyu, every bite promises an unforgettable experience.

In a neighborhood known for its energy and chaos, SHARI offers a serene yet luxurious escape, where impeccable service meets playful sophistication and culinary artistry. It’s quickly becoming the go-to destination for discerning travelers staying at BELLUSTAR TOKYO and HOTEL GROOVE SHINJUKU, as well as locals craving exceptional dining in the heart of Shinjuku. Elevate your next night out—this is Japanese dining reimagined with flair and finesse.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
ノバレーゼの創作和食ブランド「SHARI」、東急歌舞伎町タワーに新店開業！
https://www.hoteresonline.com/articles/14161

r 　

04/06/2025

[TARO_in the news]
On June 27, Ōedo Onsen Monogatari Premium Shirahama Saichoraku in Wakayama will publicize 11 newly renovated guest rooms, each featuring a private open-air bath with wide ocean views. The expansion includes updates to 10 standard rooms and one superior room, bringing the total number of ocean-view onsen rooms to 15. With room sizes ranging from two guests to a spacious suite for up to seven, the new lineup offers relaxing accommodations for anyone seeking a luxurious seaside retreat.

Ōedo Onsen Monogatari is a beloved brand in Japan’s onsen culture, originally launched as a pioneering hot spring theme park in 2003 in Odaiba, Tokyo. Its Edo-period theme—appropriate to the 400th anniversary celebration of the Edo era—quickly won over visitors with its nostalgic and immersive ambiance. Building on this legacy, the Shirahama location continues to blend regional charm and natural beauty with the brand’s signature hospitality. With the addition of open-air baths, guests may now enjoy the essence of Japanese onsen culture with enhanced privacy and a front-row view of coastal Shirahama.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
大江戸温泉物語Premium 白浜彩朝楽、オーシャンビューを楽しめる露天風呂付客室6月27日より11室増室
https://www.hoteresonline.com/articles/14150

02/06/2025

[TARO_in the news]
Hotel Anteroom Naha became the first property in Okinawa to receive the prestigious "Green Key" certification—an international eco-label for sustainable tourism. Recognized for its environmental consciousness, the hotel joins a global network of hospitality providers committed to reducing environmental impact while enhancing guest experiences.

Hotel Anteroom Naha’s sustainability initiatives encompass its design, amenities, and community engagement. These include eliminating single-use plastic bottles in guest rooms by installing water dispensers and offering bamboo-based amenities. The hotel also addresses food waste through mindful menu planning and local collaborations, while hosting events that invite guests to participate in eco-conscious practices.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Connect with TARO: stay informed about the latest in Japan!
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Source:
https://www.hoteresonline.com/articles/14148
ホテルアンテルーム那覇、国際的な環境認証「Green Key」沖縄県内で初取得

Photo credit: Nacala&Partners

30/05/2025

HOTERES
May Edition, 2025 / Vol. 17
[The Current State of Luxury Tourism, p.66~69]

The 13th edition of the series is inspired by the "Japan's Branded Residence" event held last November, hosted by C9 Hotelworks and Horwath HTL. It explores trends in Japan’s branded residence market, presents event models, examines legal frameworks, highlights the importance of premium services, and profiles architectural firms that are setting new industry standards.
———-
Curated by the TARO editorial team—recognized as the official Japanese media partner for ILTM APAC, Cannes, and Further East—this series highlights the newest trends and innovations in the luxury sector. TARO provides a full spectrum of services, including marketing, public relations, branding, and promotional support, to assist international brands entering Japan as well as Japanese companies seeking to expand overseas.

◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━
Planning, Production, and Editorial:
Editor-in-Chief, Nana A. Kinno (TARO)
◆◇◆━━━━━━━━━━━━━━━━━━━━━━━━

Club TARO