Visit Furano

Visit Furano Come for the flowers, food, culture & Hokkaido hospitality. Dry, light & deep snow. Lovely lavender Although get in quick. The world is cottoning on to Furano.

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WELCOME
Hokkaido is the northern island of Japan and Furano-shi (town) is located in the geographical centre, or bellybutton as we call it, of this island. It's a wild place with bears, rivers, mountains and alpine weather, a

nd also a charming place with large flower farms, cool climate vineyards, artisan galleries, and unbeatable driving or cycling scenery - nearby Biei is famous for it. And then there's the snow riding...

Skiers, boarders and snow play enthusiasts will not be dissappointed by the local resort, nearby resorts, back country offerings, or local skating tracks. Unlike other places, it's less 'discovered' (you may not bump into as many people from back home). Accommodation here ranges from luxury hotels and apartments to budget hostels and camping. Transportation options include hiring a car (bring your international driving permit), taxis (affordable by most standards), trains, busses, and seasonal options geared to visitors. You can hire a bike near our office for 200 yen an hour - a great option in the right conditions. Nearby international airports are in Sapporo and Asahikawa, both easily accessed by public transport. This is a snapshot and we hope to show you more. From the Staff & Volunteers
Furano Tourism Association

It's Belly Button Festival Time!!That's right culture fans! Furano's whacky annual Navel Festival is next Monday & Tuesd...
22/07/2025

It's Belly Button Festival Time!!

That's right culture fans! Furano's whacky annual Navel Festival is next Monday & Tuesday, July 28-29.

This will be the 57th iteration of our beloved Navel Festival, known as the "Heso Matsuri" in Japanese. Great fun, great food, great photo ops, and a guaranteed great time! See hundreds of dancers parade down the street with huge faces painted on their torsos. How can you pass that up? You'll love it.

And EVEN BETTER, is that YOU TOO can be IN THE FESTIVAL!!! For a modest fee of 3,500 yen you get the costume, get your torso painted up, learn the easy dance, and then you are in the parade!! "Shutter Chance" of a lifetime, and your Halloween costume is set for the foreseeable future.

See your belly button in Furano.

Peak Flower SeasonWe are at the peak of the flower season. Lavender is in full bloom, and the rainbow striped fields are...
20/07/2025

Peak Flower Season

We are at the peak of the flower season. Lavender is in full bloom, and the rainbow striped fields are in full color. With a three-day holiday weekend in progress, it's been pretty busy here in town and at the flower fields. Enjoy.

See you in Furano.

Driving in Hokkaido When planning your trip to Hokkaido, a main question is whether use public transport, or rent a car ...
14/07/2025

Driving in Hokkaido

When planning your trip to Hokkaido, a main question is whether use public transport, or rent a car and drive around. Here are a few points to consider.

If your trip is primarily to the Sapporo area, then public transport is probably easiest. It's plentiful, cheap, and easy to figure out, and you don't have to worry about parking.

If you're headed into the interior, then renting a car is much easier. Public transport is available to almost every nook and cranny of Hokkaido, but the further into the countryside you go, the less frequent your options will be, sometimes only 2-3 times a day. With a car, you can set your own destinations and schedule. Interior Traveler Tip: fill your gas tank after you get to half. Don't wait to a quarter tank to start looking for gas. Trust me.

But what about driving on the "wrong" side of the road? Japan, like the UK, Australia and NZ drive on the left side of the road. North Americans and EU members are often concerned about this. It is definitely a little strange in the beginning, but it's easy to get the hang of. #1--follow the car in front of you. #2--If you're the driver, put yourself close to the middle of the road, not next to the ditch! That will be correct. And #3, when pulling out of a driveway or turning at intersections, don't go into automatic mode. Pause just a moment and think through where you will be turning into. If you do those three things, you'll be fine.

When renting a car in Japan, it is ESSENTIAL that you have a current International Driver's Permit (IDP). These are easy to obtain in your home country before your departure, usually from your country's version of the Automobile Club. Without the IDP, the rental agency will NOT rent the car to you, despite your reservation. Really. They are very strict about this.

See you in Furano.

Lavender in Full BloomThe Lavender has hit full bloom here in Furano. It looks beautiful, and it smells so good to walk ...
06/07/2025

Lavender in Full Bloom

The Lavender has hit full bloom here in Furano. It looks beautiful, and it smells so good to walk among the fields. You can view lavender near the Furano Winery, at Farm Tomita, Lavender East, and in Kamifurano at Hinode Park, which is also featuring a nightly illumination of the lavender fields.

Enjoy.

See you in Furano.

July Events in FuranoAh, July is here, and that means a lot of event action in and around Furano.Here is a list of July ...
02/07/2025

July Events in Furano

Ah, July is here, and that means a lot of event action in and around Furano.

Here is a list of July events, listed by date. Further information will be posted about each event closer to the actual date.

July 5-6 -- Food Adventure Event for foodies from local French chef. 6,000 yen.
July 11 -- "Rooftop Beer Garden" begins (daily thru Aug 2)
July 11 -- First "Town" Beer Garden. (also 7/18, 8/1, 8/8)
July 12 -- Nakafurano Lavender Festival (all day plus big fireworks at night)
July 12 -- Kickoff day for Kamifurano Lavender Festival (thru 21st). "Mini fireworks",
illuminated lavender fields until 7/21, festival day 7/19
July 24 -- Nachi Biei Fire Festival
July 28-29 -- Furano Heso Matsuri (Navel Festival).

See you in Furano.

Furano Classic Car ShowAs usual, the "Classic Car Meet in Furano" was an awesome success. There were 274 cars on display...
30/06/2025

Furano Classic Car Show

As usual, the "Classic Car Meet in Furano" was an awesome success. There were 274 cars on display, and even more in the public parking lot for those who arrived too late.

The breadth and uniqueness of the collectible cars in Hokkaido amazes me every year. Here are just a few pics from the show.

See you in Furano.

Classic Car Show this SundayA reminder to check out the Furano Classic Car Show this Sunday, June 29, from 10:00 AM to 3...
28/06/2025

Classic Car Show this Sunday

A reminder to check out the Furano Classic Car Show this Sunday, June 29, from 10:00 AM to 3:00 PM.

You'll be amazed at the cars people have stuffed in their garages here in Hokkaido. Hot tip for real car nuts: go early and hear the cars pull into the show. Also keep in mind that some cars start leaving about 2:00 PM.

Admission is free.
Location: Furano Winery Parking Lot

See you in Furano

Farm Tomita Drone Tour on MSNOur renowned Farm Tomita has been featured on Microsoft's MSN purporting to show a drone to...
28/06/2025

Farm Tomita Drone Tour on MSN

Our renowned Farm Tomita has been featured on Microsoft's MSN purporting to show a drone tour of the flower fields. Click and enjoy some scenery taken at the peak of last year's flower season.

Now Furano is even more famous!

https://www.msn.com/en-us/health/wellness/hokkaidos-flower-fields-drone-journey-over-natures-palette/vi-AA1BMy8k?ocid=widgetonlockscreenwin10&category=takeabreak&subcategory=momentofzen&segment=Videos&fromWidget=true&serviceActivityId=cf538b1a-ab62-467e-9784-c3340372555a

See you in Furano.

Furano Accommodation Wins International AwardSome big news for a Furano accommodation. Furano Lofts has won an internati...
25/06/2025

Furano Accommodation Wins International Award

Some big news for a Furano accommodation. Furano Lofts has won an international public-selected award as "Japan’s Best Ski Lodge/Chalet." Wow. Big stuff. This achievement highlights the excellent quality of accommodation available in the Furano area. Congratulations to Furano Lofts for their hard work. Here is the official press release:

Furano, Hokkaido – June 2025
Furano Lofts & Chalet has been awarded Japan’s Best Ski Lodge/Chalet in the 2025 Ski Asia Awards, marking the first-ever win for any Furano property in the history of the prestigious pan-Asia ski awards.

This recognition positions Furano on equal footing with Japan’s most celebrated ski destinations, joining the ranks of past winners in Niseko, Madarao, and Zao Onsen. Selected entirely by public vote, the award reflects widespread approval from the ski community and international travelers alike.

Located in Furano’s upper Kitanomine village, Furano Lofts & Chalet is operated by Flint Furano KK and is consistently ranked #1 on TripAdvisor for Furano stays. The boutique property offers a rare blend of privacy, alpine luxury, and local warmth, with fully self-contained loft apartments and a multi-bedroom chalet. A standout feature is its exclusive-use onsen, the only one of its kind in Furano’s ski village.

Guests praise the lodge for its design, service, and views of the Tokachi mountain range. With personalized hospitality and insider knowledge of the region, the team at Furano Lofts & Chalet delivers a five-star experience grounded in Furano’s charm.

"This is not just a win for us – it’s a win for Furano," said Leon Flint, Owner of Furano Lofts & Chalet. “It proves Furano can stand proudly among Asia’s top ski destinations.”

The Ski Asia Awards, now in their sixth year, are run by Ski Asia (skiasia.com), a trusted authority on ski travel across Japan and Asia-Pacific. Winners are determined solely by reader votes, making the accolade a genuine reflection of guest satisfaction and loyalty.

As Furano continues to grow its reputation across all seasons – from winter powder to summer lavender – this award reinforces the town’s appeal to both domestic and international travelers seeking authentic, high-quality experiences.

See you in Furano.

Asahikawa-Biei-Furano Ultra WalkHere's an interesting event happening this Saturday, June 28: The Asahikawa-Biei-Furano ...
23/06/2025

Asahikawa-Biei-Furano Ultra Walk

Here's an interesting event happening this Saturday, June 28: The Asahikawa-Biei-Furano Ultra Walk.

Participants will start at Asahikawa station, and walk 63 km through some of the prettiest countryside in Japan to arrive at Furano station. Wow! That's a long way; 50% longer than a marathon. Good thing they are walking!

They will have 13 hours to finish, which puts the last finishers coming into Furano by 9:00 PM. If you're here, pop on out and give them some encouragement. I'm sure they can use it!

This is just one of many fun events happening in Furano over the summer.

Flower UpdateHere are some pics taken at Farm Tomita today, June 18.The first types of lavender have begun blooming. Eac...
18/06/2025

Flower Update

Here are some pics taken at Farm Tomita today, June 18.

The first types of lavender have begun blooming. Each day afterwards will just get better. As you can see from the other pictures, the flowers are still growing, and are not particularly dramatic at this point. The famed rainbow field is still all green.

See you in Furano.

住所

Furano-shi, Hokkaido

営業時間

月曜日 09:00 - 18:00
火曜日 09:00 - 18:00
水曜日 09:00 - 18:00
木曜日 09:00 - 18:00
金曜日 09:00 - 18:00
土曜日 09:00 - 18:00
日曜日 09:00 - 18:00

電話番号

+81 (0) 167 23 3388

アラート

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