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As summer slowly gives way to autumn, Uchiko's historic streets take on a different glow. 🌙🏮For two evenings, the Yokaic...
09/09/2026

As summer slowly gives way to autumn, Uchiko's historic streets take on a different glow. 🌙🏮

For two evenings, the Yokaichi-Gokoku Historic District will be illuminated by hundreds of traditional lanterns for the annual Moon Viewing Festival (Kangetsukai).

Moon viewing, or tsukimi, is a centuries-old Japanese tradition of appreciating the beauty of the autumn moon. Here in Uchiko, it becomes an evening to wander through the lantern-lit streets, enjoy the atmosphere of the historic townscape, and experience traditional Japanese culture along the way.

Listen to koto music drifting from traditional townhouses, watch Uchiko Kyogen and local folk performances, discover exhibitions of handmade washi paper, or stop by one of the local cafés for seasonal treats. 🍡

🌙 Uchiko Moon Viewing Festival 2026
📅 September 25–26
🕕 From around 6:00 PM
📍 Yokaichi-Gokoku Historic District, Uchiko

On September 25, Kōshō-ji Temple will also open its special Moon Viewing Tea Room, where visitors can enjoy traditional temple sweets while admiring the autumn moon.

🚗 The historic district will be closed to vehicles from 6:30–9:00 PM on both evenings. Gokoku Machinami Parking will be available free of charge from 5:00 PM.

Save the date and experience one of Uchiko's most atmospheric autumn evenings. 🌙

Kangetsukai JapaneseAutumn JapanTravel HiddenJapan HistoricJapan TraditionalJapan dango koto kotomusic

04/09/2026

Summer in the Japanese countryside means river days 💦🌿

If you’re visiting Uchiko, a small town in Ehime, Shikoku, there are plenty of ways to cool off and enjoy the water. Here are three spots to check out:

📍 Oda River @ roadside station Karari
A popular spot with local families for 川遊び (kawa asobi) — playing, swimming and cooling off in the clear river.

📍 Oda River @ Ikazaki
Looking for something more active? You can enjoy water activities such as SUP here, surrounded by Uchiko’s beautiful countryside.

📍 Momiji-ga-taki Waterfall @ Misogi
For a more secluded experience, head into the mountains and cool off beneath the sacred Momiji-ga-taki waterfall. 💧🌿 You can also experience a special waterfall meditation here during summer.

Which one would you choose? 👀

04/09/2026

Summer tastes a little sweeter in Uchiko. 🍧☀️

One of the best things about summer here? Kakigōri (shaved ice) made with the flavors of Uchiko. 🍑🥝🍓

Uchiko is known for its abundance of fresh, locally grown produce, and during summer, you can find it transformed into all kinds of colourful kakigōri around town. Each shop has its own take on this classic summer treat. From fresh fruit and homemade syrups to more unique combinations. 🌿

It’s one of those simple pleasures that feels especially good on a hot summer day.

And if one bowl isn’t enough, the Uchiko Kakigōri Stamp Rally is running until September 27 — perfect for trying your way through Uchiko, one kakigōri at a time. 🍧✨

Which flavor would you try first? 👀

Please note: This reel features only a selection of Uchiko's kakigōri spots. Some clips are from previous summers, so flavors and menus may vary.

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🎋 Experience one of Uchiko's most colorful summer traditions! 🎋On August 6 (Thu) & 7 (Fri), 2026, the annual Uchiko Sasa...
17/08/2026

🎋 Experience one of Uchiko's most colorful summer traditions! 🎋

On August 6 (Thu) & 7 (Fri), 2026, the annual Uchiko Sasa Matsuri transforms Uchiko's historic town into a vibrant summer festival filled with giant bamboo decorations, colorful origami streamers, and family-friendly events.

🎉 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

📍 Honmachi Shopping Street
○ Giant handmade bamboo decorations
○ Write your wish on a tanzaku wish strip
○ Lantern displays & Umbrella Sky
○ Food stalls
○ Sasa Matsuri Photo Contest
○ Children's Game Corner (from 5:00 PM)
○ Sasa Dance Competition (Aug. 7, from 7:00 PM)

📍 NANZE Parking Area (Aug. 6, 5:00 PM)
○ Performance by the Uchiko Elementary School Trumpet & Drum Band

📍 MORITEI (Aug. 6)
○ Free Mini Live Concerts

📍 Uchiko-za Backstage (Gakuya) (Aug. 6, 6:30 PM)
○ Free Uchiko-za Summer Concert

📍 Honmachi Plaza (Aug. 7)
○ Live FM Ehime Radio Broadcast

📍 Moribun Asahikan (Aug. 6–7, 9:00 AM–5:00 PM)
○ Exhibition featuring the film Tabibito Kensatsukan: Dōjō Shūsaku

✨ While you're here, don't miss a walk through the beautiful Yōkaichi Gokoku Preservation District, where traditional bamboo decorations can also be found.

⚠️ Roads around the festival area will be closed to traffic from 8:00 AM–10:00 PM on both days. Please use the designated parking areas or consider arriving by JR train.

☀️ August in Japan is extremely hot. Please stay hydrated and take precautions against heatstroke.

📅 August 6–7, 2026
📍 Uchiko, Ehime
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17/08/2026

🎋✨ For two days, the streets of Uchiko came alive with color as the annual Sasa Matsuri filled the town with vibrant handmade decorations, music, dancing, and festival spirit.

Every year, local groups and businesses create elaborate sasakazari — large, colorful decorations that transform Uchiko’s shopping street into a celebration of summer. One of the festival highlights is the Sasa Odori Dance Contest, bringing teams of dancers into the streets and adding even more energy to the summer evening. 💃🎶

With food stalls lining the streets, music playing, and people dancing beneath the colorful sasakazari, Uchiko was buzzing with summer festival energy.

Thank you to everyone who joined us this year and brought so much life to the streets! 💛

If you missed it, we hope you’ll experience it with us next summer. Uchiko Sasa Matsuri is held every year in early August, so add it to your Japan summer travel plans. 🇯🇵🎋

📍 Uchiko, Ehime, Japan

#愛媛 #内子町 #四国

17/08/2026

🔥 Once a year, the mountains above Teramura, Uchiko light up with a message written in fire: 山ノ神 — “Mountain Deity.”

Thousands of small flames, known locally as 𝘰𝘩𝘪𝘬𝘢𝘳𝘪, are arranged across the mountainside to create the glowing characters — the most striking sight of the Teramura Mountain Fire Festival, a tradition that has been passed down since 1823.

But the festival begins long before the mountain lights up. Members of the community climb Rokkaku-yama to offer prayers to the mountain deity, continuing a tradition rooted in gratitude for the blessings of the mountains and hopes for a plentiful autumn harvest.

Back in the village, the streets were filled with food stalls, live music and a lively procession, including Yosakoi dancers and taiko.

After dark, the festival takes on an almost mystical atmosphere. Surrounded by mountains and darkness, with the characters 山ノ神 flickering in fire high above the village, it can feel as though the mountain deity itself is quietly watching over the celebration. 🔥⛰️

For more than 200 years, this small mountain community has kept this remarkable tradition alive, lighting up the mountainside every August 15.

📍 Teramura (Oda), Uchiko, Ehime, Japan

#火祭り

26/07/2026

🏮✨ As night fell over Oda, more than 100 lanterns drifted gently down the river, bringing one of Uchiko's most distinctive summer traditions to life.

The Oda Lantern Festival combines tradition with community spirit, featuring giant illuminated lanterns, lively food stalls, taiko drum performances, and creative performances by talentedl students. The lantern floating at the end of the evening filled the river with a gentle glow, creating a peaceful and unforgettable atmosphere.

Thank you to everyone who joined us yesterday and made this special evening so memorable. 💛

If you missed it this year, we hope to welcome you next summer! The Oda Lantern Festival is held every year in late July, so be sure to add it to your Japan travel plans.

Have you ever watched lanterns floating down a river? We'd love to hear your thoughts in the comments. ✨

📍Oda, Uchiko, Ehime, Japan

🎇 Uchiko Summer Festivals 2026 🎋🏮✨️Experience a magical Japanese summer in Uchiko.From lively night markets to breathtak...
19/07/2026

🎇 Uchiko Summer Festivals 2026 🎋🏮✨️

Experience a magical Japanese summer in Uchiko.
From lively night markets to breathtaking fireworks, traditional festival light up our town in July and August. Save this guide an join the celebrations!

🎇 Uchiko Natsu Matsuri
📅 Sat, July 11　|　17:00 - 21:00
Food stalls, games, and dance performances fill the streets, and the night ends with fireworks over the Chisei River at 20:45!
🎈 Don't miss the Mikyan hot-air balloon ride (only for kids, reservation required)

🏮 Oda Lantern Festival
📅 Sat, July 25　|　17:30 - 21:30
Giant lanterns, taiko drumming, food stalls, and hands on activities.
Around 20:00 lanterns are floated down the river, creating a serene and magical scene.

🎋 Uchiko Sasa Matsuri (Bamboo Festival)
📅 Thu - Fri, Aug 6 -7　|　All day
Colorful Bamboo decorations and lanterns line 500m of Honmachi Shopping Street. Enjoy wish stripes, games and food stalls, and as a highlight the lively Sasa Dance parade on the evening of Aug 7.

🎇 Ikazaki Fireworks
📅 Thu, Aug 13　|　Fireworks at 20:00 (approx. 12 min)
About 1,500 fireworks light up the night sky right in front of you! Watch the spectacle from the Toyota kingdom Bridge.

🔥 Temura Fire Festival
📅 Sat, Aug 15　|　Events from around 18:30
A tradition since 1823. Around 1,000 "Ohikari" lights and the glowing "Mountain God" characters appear on the mountainside, followed by fireworks and lively street stalls.

* Event times and programs are subject to change. Please check the latest information before your visit.

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📝 More details are available on our website "Uchikogenic" (link in bio)
We will update the site with the latest information.

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✅️ Save this guide for your trip to Japan!
💬 Which festival are you most excited to visit? Tell us in the comments!
🫶 Follow Uchiko Tourism Association for more travel inspiration from Uchiko.

19/07/2026

🏮✨ Last night, Uchiko's 夏祭り (Natsu Matsuri) brought the town together for a beautiful summer evening filled with lanterns, festival food, performances, and lots of smiles.

A huge thank you to everyone who came and celebrated with us! We hope you made some wonderful summer memories in Uchiko. 💛

Did you join the festival this year? Let us know your favorite moment in the comments! 🎐

📍Uchiko, Ehime, Japan

How do people in Japan cool down during the hot summer months? 💦Nothing says summer in Japan quite like kakigōri (shaved...
19/07/2026

How do people in Japan cool down during the hot summer months? 💦

Nothing says summer in Japan quite like kakigōri (shaved ice). Made with delicately shaved ice and topped with everything from fresh fruit to rich matcha and homemade syrups, it's a seasonal treat loved across the country. 🍧

Uchiko is especially known for its delicious local ingredients. Many cafés create their own unique kakigōri using seasonal fruits and other specialties grown right here in town, making each stop a little different from the last. 🍑

✨ Swipe through to discover 8 unique kakigōri spots in Uchiko!

👀 Visiting between July 25 and September 27? Don't miss the Uchiko Kakigōri Stamp Rally! Collect stamps at participating cafés and earn special Uchiko-themed souvenirs as you explore. Full details are available on our website (link in bio).

🍦Featured locations:

1. まちの駅カフェ金木犀(@内子町)
2. 蔵カフェ（米田酒店）
3. なるカフェ
4.
5. 道の駅 内子フレッシュパークからり
6. juicestand_soiltable
7. muro / 暮らしの感性を磨く
8. 道の駅 内子フレッシュパークからり アグリcafe川楽里

👇 Which kakigōri would you try first?

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喜多郡内子町内子2020
Kita-gun, Ehime

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