18/02/2026
I participated in Setsubun Festival at .official in Yokohama, experiencing one of Japan's most beloved spring welcoming rituals.
Setsubun falls on February 3rd, the day before spring begins in the traditional Japanese calendar. Across Japan, communities gather at temples and shrines to drive away misfortune through exuberant bean-throwing while chanting 'Oni wa soto, fuku wa uchi' (demons out, good fortune in).
But here's what made Iseyama Kotai Jingu's celebration distinct: no demon masks appeared. Once you pass through the torii gate into sacred shrine space, demons cannot exist. The focus shifts entirely to purification and blessing for spring's arrival.
The Ceremony:
Local sponsors processed into reserved seats before the shrine. Shinto priests performed prayers, purification rituals, and blessings. The head priest offered final thoughts on welcoming spring with renewed spirit. Then sponsors lined up at the shrine's edge and threw blessed beans into the waiting crowd.
Why Participation Matters:
My group wore traditional hakama rented from Yokohama Haikara Kimono Kan. This wasn't costume dress-up (it was participating in the festival the way locals do, showing respect for the sacred space and seasonal ritual).
Standing in that crowd, wearing hakama, reaching for blessed beans thrown by sponsors, chanting with hundreds of others welcoming spring—this is what transforms cultural tourism into genuine immersion.
Setsubun reveals something beautiful about Japanese culture: the entire society pausing to mark seasonal transitions, cleanse misfortune collectively, and welcome renewal together (from convenience store clerks to corporate sponsors, everyone participates in these ancient rhythms).
This is the Japan I want travelers to experience. Not just observe, but participate respectfully in living traditions that continue to shape daily life.
#日本 #横浜