月曜日 08:30 - 17:15 火曜日 08:30 - 17:15 水曜日 08:30 - 17:15 木曜日 08:30 - 17:15 金曜日 08:30 - 17:15

Visit Around Niigata City

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Niigata-shi, Niigata
Visit Around Niigata City

Niigata Visitors & Convention Bureau aims to revitalize and culturally enhance Niigata City by attra

15/07/2025

🫛A Local Favorite: Sweet, Rich Niigata Edamame🫛
Niigata is one of the top producers of edamame in all of Japan. These green soybeans are known for their rich aroma and sweet, full flavor.✨ Enjoy the addictive taste like the locals, either freshly steamed or in gourmet dishes incorporating edamame at restaurants throughout the city. Check it out when you're in Niigata!😊

🫛Buy Fresh Edamame
🛒 Pikari Farmers Market Otomi-san
📍Map: https://maps.app.goo.gl/ruKJznM5RM85HAF39

🫛 Try Edamame Cuisine
🍽️ BLACK BIRD
📍Map: https://maps.app.goo.gl/GKTknD8u4WrCoP179

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

01/07/2025

🔥 Feel the Energy of Tradition at Niigata Festival!
Niigata’s biggest summer festival is packed with tradition and excitement. Don’t miss the powerful folk dance parade with some 9,000 dancers 👘 The Sumiyoshi procession features participants wearing colorful traditional costumes and stunning mikoshi (portable shrines). The night ends with a fantastic fireworks show that lights up the sky 🎆

🗓️ Dates: Friday, August 8 to Sunday, August 10
🔗 Details: https://www.nvcb.or.jp/multilingual/events/niigata-festival
📍 Map: https://maps.app.goo.gl/YzTenF5RG67UNbKq6

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

17/06/2025

✨ Fireflies Light up the Dreamlike Night in Iwamuro Onsen ✨

From mid-June to early July, fireflies light up the quiet countryside of Iwamuro Onsen. 🌌 Stroll through the village and watch their soft glow flicker across the landscape. It’s magical. 😍
After the show, relax in a local hot spring and let nature soothe your soul. ♨️

♨️Iwamuro Onsen
🔗Details: https://www.nvcb.or.jp/multilingual/stay/onsen
📍MAP: https://maps.app.goo.gl/gHBvZQp3T5xcmjXe6
☔Please note that firefly sightings depend on weather and conditions.

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

03/06/2025

Experience the Power of Niigata’s Giant Shirone Kites!🥰

At the Shirone Kite Museum, you can see 7 x 5 meter kites up close✨ and rare kites from around the world at one of the biggest kite museums in the world! 🌏
You can even try making your own mini-kite, too!🥰

Every June, these massive kites soar through the sky at the thrilling Shirone Giant Kite Battle!🎉 Don’t miss experiencing the power of this only-in-Niigata tradition!

🪁Shirone Kite Museum
📍MAP: https://maps.app.goo.gl/N5oVMyWNuVHpbMZ48

🪁Shirone Giant Kite Battle
Thursday, June 5 to Monday, June 9, 2025
🔗More info: https://www.nvcb.or.jp/multilingual/events/shirone-giant-kite-battle

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

20/05/2025

Water Mirror Season in Niigata🪞
Right now, as water flows into the plains, Niigata’s rice fields become like mirrors reflecting the sky and scenery: sparkling during the day, deep red at sunset, stunning at twilight ☀️ In Japan’s largest rice-growing region, even the landscape becomes a work of art. Don’t miss these breathtaking views!🌟

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

07/05/2025

🌟Discover Niigata’s Favorite Sweet: “Sasa Dango”
Sasa dango is a traditional sweet loved by locals. Mugwort mochi is filled with red bean paste and wrapped in fragrant bamboo leaves. The earthy aroma and gentle sweetness of the bean paste are sure to bring a smile to your face!
Available at stations, airports, and sweet shops. Each store offers a unique flavor!

🎏 Tanakaya Honten Minato Kobo
📍MAP: https://maps.app.goo.gl/txsGgwzW2QobYUWX7

🎏 Sasagawa Mochiya
📍MAP: https://maps.app.goo.gl/ytzey89PUL2qQ3W46

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

08/04/2025

🌸 Surrounded by Cherry Blossoms at Hakusan Park 🌸

The impressive sakura blossoms at Hakusan Park, home to Niigata’s beloved Hakusan Shrine, make it a popular spot. At night, the illuminated blossoms create an unforgettable, magical atmosphere. Visit from early to late April to see the trees in full bloom.

🌟 Hakusan Park
🔗More info: https://www.nvcb.or.jp/multilingual/events/cherry-blossom-viewing-in-hakusanshrine-hakusan-park
📍MAP: https://maps.app.goo.gl/kRrEKgo2UZE2nv929

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

04/04/2025

🌸 Popular Cherry Blossom Spot in Niigata City🌸

A top cherry blossom spot in Niigata City, Toyanogata Park offers many varieties of cherry blossoms, making for a long viewing season from early April to early May. Stroll under the trees or enjoy a picnic on the lawn—perfect for a relaxing spring day!.

🌟 Toyanogata Park
📍MAP: https://maps.app.goo.gl/J7rggkPfKujC4XwRA

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

18/03/2025

🛥️ Experience Niigata City from the Water: A River Cruise Through the City! 🛥️

Looking for a fresh way to see Niigata? Try the “Shinano River Water Shuttle!”
This water ferry connects the city's major attractions, offering a convenient ride and unforgettable views from the water. For those who prefer a leisurely cruise, the loop service treats you to views you can’t get anywhere else. Enjoy panoramic cityscape views and check out Bandai Bridge with its striking continuous arches from a new perspective: underneath.
In the spring, the route becomes even more enchanting as cherry blossoms dot the water's edge🌸
Private charters are also available for a more personalized experience.
Why not try Niigata sightseeing from a new perspective…on the water!

🌟Shinano River Water Shuttle:
📍 MAP: https://maps.app.goo.gl/Y3nA5p6jZn9tUyNi9
The Water Shuttle loop service departs from the boarding point at Toki Messe, while the shuttle has pick-up spots at Minatopia, Toki Messe, Bandai Bridge West, Bandai City, in front of the Niigata Prefectural Office, and Niigata Furusato Mura.

Fare Schedule (Adults):
Shuttle Service: from ¥500
Loop Service: from ¥1,500
Charter Service: ¥66,000 per hour
(¥33,000 for each additional hour)
Please note: During winter (approximately December to mid-March), schedules and fares may change (reservation required).

🌸Cherry blossoms typically peak from early to mid-April, so don’t miss this seasonal treat!

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

11/03/2025

🌟 Canola Flower Paradise! Experience Dynamic Natural Landscapes at Fukushimagata 🌟

The Fukushima wetlands offer a glimpse of Japan’s untouched countryside, where you can see rare wild birds and plants thriving together. In the spring, the area transforms into a sea of yellow, as fields of vibrant canola flowers burst into bloom, creating a scene that’s nothing short of breathtaking. From “View Fukushimagata,” you can enjoy panoramic views of mountains, lakes, and endless fields of blossoms. Walk among the canola fields and capture stunning photos that will make your travel memories even more special. Don't miss this limited-time spectacle of natural beauty!

🌟Best Time to See Canola Flowers (in a typical year): Early to Late April

🏞️Fukushimagata
📍MAP: https://maps.app.goo.gl/jDqd1CVwfSNXpWu1A

🦢 “View Fukushimagata”
https://www.nvcb.or.jp/multilingual/sightseeing/view-fukushimagata

Hours: 9:00 AM – 5:00 PM (Last admission 30 minutes before closing)
Closed: Every Monday (if Monday is a holiday, closed the following day), and December 28 – January 4
Admission (Adults): ¥400 / ¥520 (from April 1, 2025)
(Access up to the facility’s third floor is free)
📍MAP: https://maps.app.goo.gl/7QBvrNxCGeWWPGMM8

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

04/03/2025

🌸 Spring Is Here! Experience the Beauty of Japan’s Cherry Blossoms in Niigata City 🌸

Cherry blossoms are the epitome of a Japanese spring. They transform Niigata City’s Shinano Riverside Yasuragi-tei Green Space into a corridor of pink spring wonder. Strolling along rows of cherry trees is sure to engulf you in the magic of cherry blossom season.
The majestic Shinano River—the longest in Japan—paired with the striking arches of the Bandai Bridge against a background of sakura blossoms in full bloom is a view that will inspire every visitor.
By day, you’ll enjoy a vast, sunny landscape and by night, the gentle glow of lanterns creates a dreamy, mystic atmosphere. Vibrant tulips add even more color to this seasonal celebration.

Come celebrate Japanese spring in this enchanting setting!
✨Peak Viewing (Typical Year):
• Cherry Blossoms: Early to Mid-April
• Tulips: Mid-April to Early May

📍 MAP: https://maps.app.goo.gl/R2LD9VxQNXFMznzF8

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

25/02/2025

🌟 Experience Luxury in Niigata: Have You Tried the Premium Fish “Nodoguro?” 🌟
Known as the "white-fleshed tuna," nodoguro is a rare and prized fish that’s beloved for its rich flavor and melt-in-your-mouth texture. This premium fish, nurtured in Niigata's clean coastal waters, offers the perfect balance of fatty richness and delicate umami.✨ The tender, juicy meat practically melts in your mouth, making every bite feel like an incredible indulgence. 💖
In Niigata, you can enjoy nodoguro in many ways—as sushi, sashimi, or perfectly grilled.🍣 Each preparation highlights its exquisite flavor. If you're visiting Niigata, don’t miss the chance to savor this regional delicacy! 😊✨

🐟 Shunkai Kakou Ichiya
A traditional Japanese izakaya offering nodoguro as sushi, sashimi, or grilled, paired with a fantastic selection of local sake for the perfect Niigata food experience.
📍MAP：https://maps.app.goo.gl/LtuAZtX3ZucM7KVS8

🐟 Sado Kaiten Sushi Benkei Pier Bandai
A popular conveyor-belt sushi shop serving nodoguro and other fresh local fish at reasonable prices.
📍MAP：https://maps.app.goo.gl/JaKt64WoXw363LbVA

Treat yourself to Niigata's extraordinary nodoguro and discover why it’s considered one of this prefecture’s special eating pleasures.

Niigata City is only about 2 hours away from Tokyo Station by Shinkansen!
👇 For more information about Niigata City, please visit:
https://www.nvcb.or.jp/multilingual/

住所

Niigata-shi, Niigata

営業時間

月曜日	08:30 - 17:15
火曜日	08:30 - 17:15
水曜日	08:30 - 17:15
木曜日	08:30 - 17:15
金曜日	08:30 - 17:15

ウェブサイト

https://www.nvcb.or.jp/multilingual/

アラート

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