月曜日 08:30 - 17:15 火曜日 08:30 - 17:15 水曜日 08:30 - 17:15 木曜日 08:30 - 17:15 金曜日 08:30 - 17:15

Visit Around Niigata City

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Niigata-shi, Niigata
Visit Around Niigata City

Niigata Visitors & Convention Bureau aims to revitalize and culturally enhance Niigata City by attra

04/08/2026

Visit the Wara Art Festival! It’s a Celebration You’ll Only Find in Niigata!✨🌾

Giant sculptures made from rice straw are the stars of the Wara Art Festival, found only in Japan’s leading rice-producing region! Their incredible size and playful designs are sure to impress. They also make great photos! 📸

This popular festival returns every year, with a brand-new collection of spectacular straw creations to enjoy. Experience this warm, uniquely local celebration and make unforgettable memories in Niigata.🥰

🗓️ Dates: August 29 (Sat) – October 31 (Sat)
🔗 Details: https://www-nvcb-or-jp.translate.goog/event/detail_1344.html?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=ja
📍 MAP: https://maps.app.goo.gl/gDBzSMdXmBNnaiGp8

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

28/07/2026

Discover the Flavors of Niigata at The Largest Seaside Market on the Sea of Japan

Minato no Marche Pier Bandai brings together the best of Niigata's food culture, with fresh seafood delivered from the nearby port, local sake, premium rice, and much more. It's the perfect place to shop for souvenirs or sit down and enjoy freshly made sushi and seafood grilled right before your eyes.

To experience the rich food culture of Niigata, this is a great place to start. 🍣

🌊 Minato no Marche Pier Bandai
🔗 Details: https://www-nvcb-or-jp.translate.goog/spot/detail_1199.html?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=ja
📍 MAP: https://maps.app.goo.gl/55VJwV3eLSLVEkRM7

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

14/07/2026

🌊 Blue skies, blue sea, and unforgettable views

Cape Kakuda Lighthouse in Niigata City offers sweeping panoramic views with nothing to block the horizon. The contrast between the white lighthouse perched on the cliffs and the deep blue Sea of Japan makes this one of Niigata's most scenic coastal spots.

Plan a visit in the evening, when the setting sun bathes the coastline in dramatic light, and experience one of Niigata's most memorable seaside views. 🌅

🌊 Cape Kakuda Lighthouse
🔗 Details: https://www-nvcb-or-jp.translate.goog/spot/detail_1213.html?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=ja
📍 MAP: https://maps.app.goo.gl/sM5u4WEx9X5hmNAD7

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

30/06/2026

🌾 Try Niigata's Soul Food: Tare-katsu Don!

This local favorite features freshly fried pork cutlets dipped in a sweet and savory soy-based sauce and served over a bowl of rice. From the satisfying bite of the coating to the signature sauce recipes passed down for generations, each restaurant brings its own character to this Niigata specialty. Paired with Niigata's renowned rice, it’s easy to see why “tare-katsu don” has become one of the region’s favorites. Why not find your favorite bowl and enjoy a true taste of Niigata! ✨

Niigata gourmet guide:
https://www-nvcb-or-jp.translate.goog/gourmet?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=ja

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

16/06/2026

🚂 Take a Memorable Rail Journey Through Japan in Niigata!

In Niigata City, you can ride the beautiful steam locomotive SL Banetsu Monogatari. Nicknamed the "Noble Lady" for its elegant appearance, this train with classic interiors is pulled by a coal-fired steam locomotive and travels through some of the region's most scenic countryside. Observation spaces and a kids' area make the journey enjoyable for visitors of all ages.

Enjoy exclusive onboard specialties available only on this route and experience a rail journey that delights all the senses. ✨

🚂 SL Banetsu Monogatari
🔗 Details: https://www.jreast.co.jp/multi/en/joyful/c57.html
📍 MAP: https://maps.app.goo.gl/mpwF1YCDX6rYzB9Z9

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

26/05/2026

🏃‍ Experience Japan at the Niigata City Marathon

The Niigata City Marathon is known for its scenic course which takes runners along the Shinano River, the longest river in Japan, across the historic Bandai Bridge, and features beautiful views of the Sea of Japan.

While on the route, runners can enjoy Niigata’s famous local food at the aid stations, and after the race, freshly harvested Niigata rice onigiri at the finish line. 🌾

Enjoy a special running experience filled with beautiful scenery, great food, and the excitement of running through Niigata! ✨

🏃 42nd NIIGATA CITY MARATHON 2026
📅 Date: Sunday, October 11, 2026

Details & Entry
https://runjapan.jp/entry/runtes/smp/competitiondetail.do?raceId=E337188&div=1
*Entry deadline: June 30

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

19/05/2026

A seasonal “water mirror” scene found only at this time of year in Niigata

As rice fields fill with water and young rice begins to grow, the paddies become giant mirrors reflecting the sky and the surrounding landscape.

The glowing evening reflections create kaleidoscopic scenes, and the sight of trains passing through the mirrored fields is unforgettable.

By autumn, the landscape changes again as golden rice fields spread across Niigata, one of the leading rice-growing regions in all of Japan.

Be sure to add this unforgettable seasonal view to your Japan travel wish list ✨

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

27/04/2026

✨ A stunning wisteria canopy: experience the beauty and history of Japan in Niigata✨

The Northern Culture Museum in Niigata City is a grand former residence that preserves the lifestyle of a once-prosperous farming family.

In early May, the 150-year-old wisteria trellis reaches full bloom. For a limited time, you can also enjoy a beautifully lit evening display. Come experience the refined beauty created by the interplay of Japanese gardens and traditional architecture.

⭐ Northern Culture Museum
🔗 Details:
https://www-nvcb-or-jp.translate.goog/spot/detail_1338.html?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=ja

📍 MAP: https://maps.app.goo.gl/b6CSqbeM4G5PpsP6A
Evening illumination held for a limited time (May 7–12, 2026).

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

23/04/2026

🌷 Enjoy the best of the season at Roadside Station “Niigata Furusato Village"!🌷

Find the perfect souvenir with Niigata’s local sake, rice, and traditional crafts.
You can also sample regional food and explore areas you can experience Niigata’s culture. The garden, known for its seasonal flowers, is especially popular. Now is the perfect time to see the tulips!

Why not experience the colors and flavors of Niigata with all of your senses? ✨

💐 Roadside Station “Niigata Furusato Village”
🔗 Details: https://www-nvcb-or-jp.translate.goog/spot/detail_1301.html?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=ja

📍 MAP: https://maps.app.goo.gl/gCpikiYjKoe8aScv9

Niigata City is only about two hours from Tokyo by Shinkansen!
👇 Learn more about Niigata City here:
https://www.nvcb.or.jp/multilingual/

住所

894-1, Nishiborimae-dori 6-bancho, Chuo-ku
Niigata-shi, Niigata
951-8062

営業時間

月曜日	08:30 - 17:15
火曜日	08:30 - 17:15
水曜日	08:30 - 17:15
木曜日	08:30 - 17:15
金曜日	08:30 - 17:15

ウェブサイト

https://www.nvcb.or.jp/multilingual/

アラート

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