Sado Tourism Association

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Sado Tourism Association

Welcome to Sado Island. This is the Sado Tourism Association official Facebook! We also provide tourist information.

Sado is a beautiful island in the Japan Sea with a huge variety of tourist resources including a rich natural environment, history, traditional culture and performing arts. The influence of Kyoto culture brought by the nobles who were banished here in the middle ages, and the more recent influx of Edo culture (due to the prosperity of the gold mines) have made Sado a meeting-place for cultures fro

m all over Japan. Each village has inherited a tradition of public entertainment, which is still performed. The whole island is involved in efforts to have the Sado gold mines, which supported the financial system of the Shogunate, registered as a World Heritage Site and residents from every area are helping with town building. Efforts are also underway to reintroduce the toki (Japanese crested ibis) , an internationally protected bird, and to create an environment conducive to its breeding. The Sado Tourist Association, in cooperation with firms involved in the tourist industry, and national administrative and private voluntary groups, promotes the conditions vital to a tourist destination by developing tourist resources, conserving the environment, maintaining facilities and improving hospitality. The Sado Tourist Association and the people of Sado welcome you to Sado and hope that our island will inspire many happy memories. See more information:
In Japanese: https://www.visitsado.com
In English: https://www.visitsado.com/en

17/06/2025

🎉 The "Tub Boat & Turban Shell Festival" Returns This Year! 🎏✨
📅 Event Details: https://www.visitsado.com/en/event/3524/

🌟 Highlights You Won’t Want to Miss:
🌀 Tarai-bune Rides – Glide across the water in traditional tub boats!
🐚 Turban Shell Catching – Fun for kids and adults alike!
🐟 Fresh Tuna Sale – Get yours before they’re gone!
🎶 Live Performances & Local Delicacies – Savor the flavors of Sado!
🎨 Kids’ Corner – Little ones will have a blast too!

A Perfect Day Out for the Whole Family! Don’t miss it—join us for a day of fun, food, and unforgettable memories! 🌊

11/06/2025

𝐓𝐡𝐞 𝐓𝐨𝐛𝐢𝐬𝐡𝐢𝐦𝐚 𝐊𝐚𝐧𝐳𝐨 𝐃𝐚𝐲𝐥𝐢𝐥𝐢𝐞𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐢𝐧 𝐅𝐮𝐥𝐥 𝐁𝐥𝐨𝐨𝐦

The stunning Tobishima Kanzo Daylilies at Onogame, on the northern point of Sado Island, are now at their peak, painting the landscape in vibrant shades of orange and gold! 🌞

Perfect for a peaceful stroll or photo shoot 🌼✨

09/06/2025

【𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭】
Takigi Noh at Ushio Shrine on Sado Island 🔥🎭
– This Thursday, June 12! 🔥

Sado Island, where Zeami—the legendary master of Noh—was exiled, is a treasure trove of Japan’s classical theatre tradition. Don’t miss a rare opportunity to experience Takigi Noh (firelight Noh) under the stars at Ushio Shrine - a designated Niigata Prefectural Tangible Cultural Asset!

𝑬𝒗𝒆𝒏𝒕: Takigi Noh at Ushio Shrine, Play 'Maki Kinu'
𝑫𝒂𝒕𝒆: Thursday June 12, 2025
𝑻𝒊𝒎𝒆: Starts at 7 PM
𝑬𝒏𝒕𝒓𝒚: Please make a donation
𝑨𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝑽𝒆𝒏𝒖𝒆: Ushio Shrine, known locally as "Katagami no Tenno-san," sits on a cedar-covered hill. Founded in 792, it enshrines gods from Izumo Taisha, including Okuninushinomikoto.
The Noh stage, rebuilt in 1901, is a prefectural cultural asset and one of four in Kuninaka where Noh was regularly performed.
𝑨𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝑺𝒕𝒐𝒓𝒚: Makikinu are rolls of silk, often given as gifts to gods and nobles. One day, the emperor dreams of the gods and orders 1,000 silk rolls to be offered at the Kumano Shrines. An imperial officer waits for the deliveries, but the silk-bearer from Kyoto is late. On his way, the silk-bearer stops at Otonashi Tenjin Shrine, drawn by the scent of plum blossoms. He prays and offers a poem to the god. When he finally arrives, the angry officer ties him up for his delay. Suddenly, a priestess, possessed by Otonashi Tenjin, demands his release—his poem had pleased the god. The officer doubts her, thinking a simple silk-bearer couldn’t write poetry. But when the priestess recites the second half of his poem perfectly, he believes her and frees him. The priestess then dances wildly in a divine trance, intensely possessed by a deity, praising the poem’s power. After the god leaves her body, she returns to normal.

🔗 Full 2025 Noh Schedule
👉 https://www.visitsado.com/en/whatsnew/detail---id-46.html
📖 More About Noh on Sado Island:
👉 https://www.visitsado.com/en/feature/nohstage/

Don’t miss this extraordinary night of tradition and artistry! 🌙🎭

05/06/2025

𝗧𝗼𝗯𝗶𝘀𝗵𝗶𝗺𝗮 𝗞𝗮𝗻𝘇𝗼 𝗗𝗮𝘆𝗹𝗶𝗹𝗶𝗲𝘀 𝗶𝗻 𝗕𝗹𝗼𝗼𝗺 𝗼𝗻 𝗦𝗮𝗱𝗼 𝗜𝘀𝗹𝗮𝗻𝗱!

The Tobishima Kanzo daylilies are putting on a show on Sado Island! These vibrant orange blooms are now approximately 50% in full bloom, creating a beautiful sea of color across the landscape.

📍 Spot: Onogame, on the northern tip of Sado Island
📅 Peak bloom expected: Within the next week (if you want to see them at their best, now’s the time to plan your visit!)

Whether you're a flower enthusiast, or just looking for a beautiful escape, this is a sight you won’t want to miss.

This year's Kanzou Matsuri festival will be held Saturday June 8, 2025 from 10:00 - 12:30.

A Liner bus will be running from Ryotsu to Onogame on June 7 (Sat) and June 8 (Sun), 2025. Please Direct all Reservation Requests and Inquiries to: Niigata Kotsu Sado Liner Bus Reservation Center 0259-52-3200 (9:30-17:00)

02/06/2025

🎵 𝗞𝗼𝗱𝗼 𝗖𝗼𝗻𝗰𝗲𝗿𝘁𝘀 𝗼𝗻 𝗦𝗮𝗱𝗼 𝗜𝘀𝗹𝗮𝗻𝗱 – 𝗦𝘂𝗺𝗺𝗲𝗿 𝟮𝟬𝟮𝟱! 🎶

Kodo has announced their summer concerts on Sado Island! Held in the cozy hall at Ai-Port near Ryotsu Port, these special 45-minute performances are the perfect addition to your travel plans.

👉 For more information & bookings:
https://www.visitsado.com/en/whatsnew/detail---id-55.html

🥁 𝗣𝗹𝘂𝘀: 𝗧𝗔𝗜𝗞𝗢 𝗗𝗥𝗨𝗠 𝗪𝗢𝗥𝗞𝗦𝗛𝗢𝗣𝗦

Elevate your Sado Island experience by joining an unforgettable taiko drumming workshop with Kodo at their renowned Tatakoukan facility!

📅 Reservations required (book at least 3 days in advance).
👉 Book your spot here:
en.enjoysado.net/activity/3111/

27/05/2025

【𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭】
Takigi Noh at Daizen Shrine on Sado Island 🔥🎭
– This Sunday, June 1! 🔥

Sado Island, where Zeami—the legendary master of Noh—was exiled, is a treasure trove of Japan’s classical theatre tradition. This weekend, don’t miss a rare opportunity to experience Takigi Noh (firelight Noh) under the stars at Daizen Shrine, one of Sado’s most iconic Noh stages!

Watching Noh performed by flickering firelight is a magical and unforgettable experience—perfect for deepening your appreciation of Sado’s rich cultural heritage.

𝑬𝒗𝒆𝒏𝒕: Takigi Noh at Daizen Shrine, Play 'Shojo'
𝑫𝒂𝒕𝒆: Sunday, June 1st, 2025
𝑻𝒊𝒎𝒆: Starts at 6:30 PM
𝑬𝒏𝒕𝒓𝒚: Free Admission!
*Shuttle Buses Available, Reservations Required (Information Below)

𝑨𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝑽𝒆𝒏𝒖𝒆: Daizen Shrine, with a Noh stage built in 1846, enshrines Suketomo Hino and Daizenbo. It features a thatched, hipped roof and is one of the oldest Noh stages in Sado.

𝑨𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝑺𝒕𝒐𝒓𝒚: The play is 'Shojo,' which tells the story of a man named Kofu, who lived at the foot of Mount Kanekin-zan. He was devoted to his parents and one night had a dream that he would become rich if he sold liquor at the market. Following the dream, he started selling liquor and grew wealthier. At the market, a mysterious customer named 'Shojo' regularly bought liquor but never got drunk. Kofu learned Shojo was a being from the ocean. One day, Kofu met Shojo at the Yangtze River, where Shojo finally got drunk and gifted him a magical pot that automatically produced liquor. This event, though a dream, left Kofu with the pot, bringing prosperity to his family for years. The story is simple, therefore the focal point is not in the storyline but rather in the expression of the celebrating, auspicious atmosphere. Please enjoy the dance of joy of Shojo, a winsome monster with a red face.

🚌 Shuttle Buses Available (Reservation Required)
Niigata Kotsu Sado Liner Bus Reservation Center
📞 0259-52-3200 (9:30–17:00)

🔗 Full 2025 Noh Schedule & Shuttle Info:
👉 https://www.visitsado.com/en/whatsnew/detail---id-46.html

📖 More About Noh on Sado Island:
👉 https://www.visitsado.com/en/feature/nohstage/

Don’t miss this extraordinary night of tradition and artistry! 🌙🎭

23/05/2025

🎉 𝐎𝐧𝐢𝐝𝐚𝐢𝐤𝐨 & 𝐒𝐚𝐝𝐨 𝐎𝐤𝐞𝐬𝐚 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 – 𝐓𝐡𝐢𝐬 𝐖𝐞𝐞𝐤𝐞𝐧𝐝 𝐚𝐭 𝐑𝐲𝐨𝐭𝐬𝐮 𝐏𝐨𝐫𝐭! 🎉

Don’t miss the thrilling Onidaiko (traditional taiko drumming & dance) and enchanting Sado Okesa (folk song & dance) performances at Ondeko Dome in Ryotsu Port this Saturday, May 24th, and Sunday, May 25th!

Highlights:
✅ Tons of local groups showcasing Sado’s vibrant traditions
✅ Powerful taiko drumming and dynamic oni dances up close
✅ Delicious Sado specialties – fresh seafood & local sake!

📅 Event Details:
🗓 May 24 (Sat): 4PM – 8PM
🗓 May 25 (Sun): 9AM – 4PM
📍 Location: Ondeko Dome, Ryotsu Port
🎟 Entry: FREE!

Experience the energy of Sado’s legendary performances—both on stage and right beside you!

🔗 More info (Japanese): https://www.sadokoku-ondeko.com/

16/05/2025

🌟 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗔𝗿𝘁𝘀 𝗠𝗶𝗻𝗶-𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 in Summer 2025🌟
Once a place of exile for aristocrats and intellectuals, Sado Island became a cultural melting pot—especially during the Edo period, when the Sado Gold Mines thrived. Today, it’s known as a treasure trove of performing arts with over 400 years of history woven into its unique traditions.

🎭 This June–August, the Sado Cultural Foundation invites you to experience the island’s rich heritage through hands-on mini-workshops! Dive into one-hour sessions featuring:
・ Onidaiko
・ Bunya Puppetry
・ Noh Theatre
・ And more!

What to expect:
✔ Learn about Sado’s arts and their ties to the gold mines
✔ Try playing instruments or practicing movements
✔ Gain tips on how to appreciate these performances

📅 Details:
・ Fee: 500 yen (Adults) | Free for high schoolers & under
・ Capacity: 30 people (first come, first served)
・ Booking: No reservations needed
・ Language: No English support, but international visitors are warmly welcomed—just bring curiosity and respect for Sado's traditional cultures.

𝐓𝐨 𝐬𝐞𝐞 𝐚 𝐟𝐮𝐥𝐥 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬, 𝐜𝐡𝐞𝐜𝐤 𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐒𝐚𝐝𝐨 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐇𝐨𝐦𝐞𝐩𝐚𝐠𝐞: https://www.visitsado.com/en/whatsnew/detail---id-53.html

Don’t miss this rare chance to connect with Sado’s living traditions! 🎶

09/05/2025

⛰🌼𝗟𝗜𝗡𝗘𝗥 𝗕𝗨𝗦 𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘🌿🏔

Sado Island offers breathtaking mountain hikes, scenic coastlines, and lush forests. To make your adventures easier in May/June 2025 three special liner buses will be operating—Donden Liner Bus, Mt. Kinpoku Liner Bus, and the Kanzou Liner Bus. These buses provide direct access to Sado’s best trekking spots.

For More Information and Schedules, check our website: https://www.visitsado.com/en/whatsnew/detail---id-51.html

Address

Opening Hours

Monday	08:30 - 17:30
Tuesday	08:30 - 17:30
Wednesday	08:30 - 17:30
Thursday	08:30 - 17:30
Friday	08:30 - 17:30
Saturday	08:30 - 17:30
Sunday	08:30 - 17:30

Telephone

+81259275000

Website

https://www.visitsado.com/en/

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