28/09/2026
In 2025, tourism bookings through facilities in Northern Rangelands Trust member conservancies generated KSh119 million in revenue.
Behind this figure is a growing digital tourism ecosystem helping travellers find and book community-owned tourism facilities across Northern Kenya.
Through The Big North, lodges, campsites, bandas and tourism experiences across the region are brought together on one digital platform, making it easier for travellers to find destinations, plan their visits and make bookings.
But digital tourism goes beyond putting a destination online. It connects travelers to communities, local tourism businesses, guides and conservation experiences, while creating opportunities for tourism revenue to reach local economies.
This is particularly relevant to this year’s World Tourism Day theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism.” As AI and other digital technologies change how people search for destinations and plan their travels, they also create new possibilities for community-led tourism to reach wider markets and become more visible to travellers.
For Northern Kenya, the opportunity is clear: use technology to open more doors for community tourism while keeping the people, places and conservation efforts behind these experiences at the centre.
Happy World Tourism Day 2026 🌍