20/05/2026
Will Travel & Tour Companies Survive the Age of AI?
At a time when AI is reshaping the future, one pertinent question lingers in the minds of many travellers. Will travel and tour companies still exist in future?
BetterBy Limited, is a vibrant travel advisory company founded by a couple who understands the need to always provide exceptional service. The team continuously enhances service offerings to suit the needs of its valued clients. If you are looking for the luxury of understanding your needs, professionalism, quick and efficient services, trustworthiness and more, then look no further than BetterBy.
What then is AI? Artificial Intelligence is the ability of systems to analyze & interpret data and perform tasks that would usually be done by human intelligence. As such AI can ‘reason’ based on rules and patterns input, it can take action by making recommendations, planning itineraries, comparing flights and fares and even give solutions to problems.
So, in short, if AI can ‘think’ and ‘act’, are human travel advisors relevant? Absolutely! Travel Advisors are irreplaceable - Why?
1. Crisis Management
You the traveler, know the value of having a Travel Advisor in your corner especially when your flights are disrupted, force majeure situations arise, you encounter a challenge on the ground or an emergency – who is the only one who comes to your rescue? Your travel advisor, not an algorithm.
2. Complex Bookings
While AI can build itineraries and book travel, it may not manage putting together complex travel itineraries, book multi country flights, plan out logistics of an entire safari or holiday or handle complex travel needs such as medical travel or visa assistance efficiently as your Travel Advisor will.
3. Personal Touch
Yes, you like to book online because it seems cheaper, however you also desire that re-assurance from your Travel Advisor who provides all information and requirements needed without any ‘hidden’ costs.
4. Saves you time and stress
You may not necessarily have the time or want the stress of researching and looking at unending options, getting mixed up with internet options and which website is safe to use, before choosing what best suits you. As a travel booker, having a good travel advisor at your beck and call will help you focus on your core task and make you shine in front of your boss
5. Luxury of great service
Travelers enjoy the services of travel advisors who understand them, entertain their complex needs, treat them with care and make them feel special – turning trips into memories that last a lifetime.
So what does the future hold for travel advisors? In my opinion, the future isn’t about AI replacing advisors, it’s about AI empowering and further growing our businesses.
Adopting a hybrid mode of operations blending the use of AI and other technology coupled with that much needed personal and professional service will enhance the offering to you our valued clients.
Discover the difference, come on board with BetterBy to experience a world of travel and logistics only the best can offer. Create memories that with last a lifetime. www.betterby.co.ke
Lorraine Abreu Mascarenhas
