Domestic Tourism Association

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Domestic Tourism Association

Marketing Domestic Tourism, Collaborations and Partnerships, and Institutional strengthening and cap DTA is guided by the following values:
1. Commitment;
3.

2.1 DTA Vision
To be the leader in the promotion of sustainable domestic tourism.

2.2 DTA Mission
To support facilitation, development, accessibility and encourage consumption of the diverse tourism products through promotions and awareness creation in collaboration with stakeholders for the benefit of Kenyans.

2.3 DTA Objectives
a) To be a leader in the promotion of sustainable domestic touris

m. b) Support facilitation, development, accessibility and encourage consumption of the diverse tourism products. c) Spear-head promotions and awareness creation in collaboration with stakeholders for the benefits of Kenyans. d) To coordinate and lead activities designed to promote domestic tourism. e) To assess and evaluate the information needed to be disseminated to Kenyans so that they can take a holiday. f) To assist in getting affordable hotel & transport rates for Kenyans. g) Work in collaboration with all stakeholders to make rational decisions to promote domestic tourism. h) Support existing campaigns to promote domestic tourism by various stakeholders.

2.4 Core Values
In order to realize its vision and mission, DTA will be guided by appropriate values. These values have to be internalized by all members of the organization. Such values will form the foundation of the organizations’ culture. Innovativeness
2. Ethical practices;
4. Teamwork; and
5. Environment friendly.

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+254 722 525 350

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