20/04/2026
A key highlight of the Tourism Creativity & Innovation Forum 2026 was a virtual session by Giuseppe Cianci CEO of .co.ke and .africa .
Giuseppe delivered an insightful presentation on AI, SEO and Online Booking Optimization, offering practical perspectives on how emerging technologies are reshaping visibility, customer engagement and revenue generation in the tourism and hospitality sector.
His session explored how AI is transforming SEO and online visibility for hotels and tourism businesses, strategies for improving direct bookings through website optimisation, enhancing customer experience and conversion through smart digital tools and emerging trends in AI-powered booking and revenue growth.
He also provided a brief overview of BooknBook’s solutions and how they are supporting the digital transformation of tourism businesses across Africa.
The session added valuable global insight to the Forum’s discussions on innovation and the future of tourism.