01/08/2026
PPDP Phase 2 project Implemented by GRATO with support from ForumCiv
The Great Rift Valley Association of Tour Operators - GRATO, with support from ForumCiv Eastern & Southern Africa through the Public Private Development Partnership (PPDP Phase II Project), has successfully implemented a series of capacity-building initiatives aimed at strengthening Community-Based Tourism Organizations (CBTOs) across Nakuru County and the wider Great Rift Valley region.
The process began with the Rights Way Forward (RWF) training, which focused on equipping CBTO members with essential advocacy, life skills, including gender equality, reproductive health awareness, leadership, and responsible decision-making. This training laid a strong social foundation by promoting inclusivity, dignity, and empowerment among youth, women, and persons with disabilities involved in tourism.
This was followed by Governance and Formalization training, which supported CBTOs in establishing structured leadership systems, improving accountability, and enhancing compliance with legal and operational requirements. The training emphasized the importance of strong governance frameworks to ensure sustainability and credibility of community tourism enterprises.
To enhance competitiveness in the modern tourism market, CBTOs were further trained on Digital Marketing, where participants gained practical skills in online branding, social media promotion, content creation, and use of digital tools to reach wider markets. This has significantly improved the visibility of CBTO tourism products and services.
GRATO also facilitated Exposure and Learning opportunities during the Nakuru Agricultural Show, where CBTOs showcased their tourism products, cultural experiences, and local innovations. This platform enabled direct market access, networking with stakeholders, and learning from other exhibitors, thereby strengthening their confidence and market readiness.
Additionally, CBTOs participated in Tourism Product Development and Marketing Strategies training, which focused on packaging unique, market-driven tourism experiences, pricing, quality improvement, and customer satisfaction. The training empowered CBTOs to develop attractive, sustainable, and competitive tourism products aligned with current market demands.
Overall, these interventions have significantly contributed to building resilient, inclusive, and market-ready CBTOs, while promoting synergy, networking, and sustainable tourism development within the region.
CBTOS Involved
1. Karunga Women group - Elburgon
2. Koibatek Ecoguides self help Group - Sachagwan
3. Menengai Forest Ecoguides - Nakuru
4. Boat riders /owners - Karagita and Kamere
5. Tourguides - Hell's gate
6. Mariashoni Community Development Organization - Mariashoni
7. Sisterhood for people with Disability - Bahati
8. Blessings self help group - Nakuru West
9. Langalanga horticulture/ agrotourism group - Gilgil