17/08/2025
The 1979 update to the LOT Polish Airlines logo was crafted by Polish designers Roman Duszek and Andrzej Zbrożek. They developed a comprehensive visual identity system, modernizing the iconic crane logo originally designed by Tadeusz Gronowski in 1929. The updated design retained the stylized crane, a symbol of elegance and tradition, while introducing a fresh livery for the airline’s fleet. The new look featured a predominantly white fuselage with a bold, italicized “LOT” inscription and a distinctive navy-blue stripe running along the aircraft. The crane was prominently displayed on the tail, preserving its role as a core element of the brand. This redesign aimed to blend modernity with LOT’s heritage, ensuring the logo and livery reflected the airline’s forward-looking vision while honoring its historical roots. Duszek and Zbrożek’s work created a cohesive and recognizable identity that strengthened LOT’s presence in the aviation industry.
