13/05/2012
Kingdom of Wonder branding
As I work in tourism, then the least I can do is bring you the new branding identity for Cambodia - Kingdom of Wonder. It's designed to demonstrate 3 key elements: 1. Cultural Attractions - a unique cultural heritage spanning more than a thousand years of history; 2. Natural Attractions - astonishing scenery with dense, unexplored mountains, forest, rivers, caves and waterfalls; 3. People and Traditions - Cambodians are extremely hospitable, resilient, welcoming and kind; smiles are heartfelt. These are the elements, the essence of what Cambodia wants to project as a country, both locally and globally. The main tagline is Cambodia - Kingdom of Wonder and the primary brand colour is golden orange to denote monk's robes, sunsets, warm people and vibrant culture. The flagship identity will be the unique and iconic Angkor Wat (above) and the following six logos will be used when promoting destinations and activities of interest.