ARMINAS TRAVEL

09/06/2025

Summer has begun — and with it, our favorite season of fam trips for our team!
Our very own VIPs — our dear sales department staff — have set off on a “hunt” for the best products on the Riviera Maya.

Their target: the Xcaret hotels — three luxurious, quintessentially Mexican properties offering the All-Fun Inclusive concept. This means that in addition to exquisite dining, access to all of the Xcaret parks is included in the price — and there are many!

In brief:
Xcaret México — a family-friendly hotel, with Xcaret Park just a short boat ride away.
Xcaret Arte — for guests from teenage years and up, with numerous art exhibitions and creative workshops (talleres).
La Casa de la Playa — an ultra-luxurious adults-only boutique hotel.

We are grateful to the hotels for this fabulous weekend.
Come visit! Send your clients — it’s an unforgettable experience.

23/05/2025

Hotel Marquis Reforma: A Timeless Icon in the Heart of Mexico City

Marquis Reforma isn’t just a hotel—it’s a legend in Mexico City’s hospitality world. As one of the capital’s first true luxury properties, it has gracefully bridged the past and the present for over two decades, welcoming guests with the perfect blend of elegance, warmth, and authenticity.

Nestled on the emblematic Paseo de la Reforma, just steps away from Chapultepec Park and the city’s cultural treasures, Marquis Reforma has become an institution—a place where business travelers, diplomats, and curious explorers alike feel at home.

What sets Marquis Reforma apart is its unique positioning: it fills the sweet spot between business hotels and top-tier luxury resorts. Here, five-star comfort meets thoughtful practicality, making it the ideal choice for travelers seeking refined experiences without the extravagant price tag. The value it offers is exceptional—perhaps the best in the city.

The building's art deco-inspired architecture was ahead of its time when it opened in 1991, and its signature spa was one of the first full-service wellness sanctuaries in the city. Today, it continues to innovate while staying true to its original spirit of timeless hospitality.

Marquis Reforma is more than a place to stay—it’s a place to return to.

21/05/2025

Tianguis Turístico is the beating heart of Mexico’s tourism world — an extraordinary gathering where every year, for over two decades, we have proudly stood among those who celebrate the soul of this country. It is the most important tourism event in Mexico, bringing together all 32 states, each with its own magic, colors, flavors, and stories to tell.
Imagine this: every single Mexican state has its own Secretary of Tourism — and they are all here. Governors from every corner of the country walk these halls, side by side with thousands of service providers, visionaries, and dreamers who live and breathe tourism. It is a living encyclopedia of Mexico, an endless journey of discovery.
We adore being here. Because we adore learning about Mexico. And the more we learn, the more we realize that Mexico is a country with infinite pages — a story that never ends, a love that only grows deeper.

10/05/2025

Banyan Tree Veya Valle de Guadalupe – Where Architecture Becomes Earth and Wine Speaks Art

Nestled in the rolling hills of Baja California’s wine country, Banyan Tree Veya Valle de Guadalupe is more than a resort—it is a poetic experience, where nature, design, and human spirit blend seamlessly. This is the first Banyan Tree property in Mexico’s north and the first of its kind in the Valle. A sanctuary of serenity and sensory awakening.

The architecture embraces a concept of mimicry, where each villa dissolves into the natural landscape. Earth-toned exteriors mirror the dusty tones of the valley, while floor-to-ceiling windows frame the ever-changing light of desert skies. The line between indoors and outdoors vanishes—here, you don’t visit nature, you become part of it.

Modern Mexican art flows through the spaces like a silent narrative. Sculptures and installations emerge from courtyards and paths, bringing contemporary creativity into dialogue with ancestral land.

The resort is also home to a boutique vineyard, cultivated with intention and precision. Here, the signature Pictograma wines are born—crafted from varietals like Tempranillo, Grenache, Syrah, and Mourvèdre. These wines speak of the terroir with honesty, supported by an on-site research center committed to advancing sustainable viticulture in the region.

Getting there is a journey worth taking: a two-hour scenic drive from the San Diego–Tijuana border winds through coastal cliffs and sun-drenched hills, setting the mood for arrival in this hidden valley of artistry and calm.

Banyan Tree Veya Valle de Guadalupe is a destination and an encounter with stillness, beauty, and the timeless Mexican spirit.guadalupe

02/05/2025

What an incredible country we live in.
Mexico is like a book with endless pages—one that you could read for a lifetime and still never reach the end. This time, we opened it to a chapter called Valle de Guadalupe.

A vast valley stretched between the hills of Baja California, just two hours from the San Diego/Tijuana border, Valle evokes a mosaic of beautiful associations: the vineyards of Provence, rustic italian trattorias, the landscapes of Napa, the artistry of Manhattan, and the scenic drive of the Pacific Coast Highway.

Valle de Guadalupe is a land of young, beautiful, talented, and hardworking people.
Here, vines are cultivated with a passion reminiscent of "A Good Year"—a film where the bond with the vineyard is deeply personal, even familial. In this valley, it’s not uncommon for three generations of one family to live together with the shared purpose of making their own wine. It’s a place where “grape farmers” are childhood friends with Michelin-starred chefs.

This land is also famed for its extraordinary gastronomy. Seafood and meats here carry a distinct flavor, different from anywhere else in Mexico. And it's this, along with world-class chefs, that has earned Valle its place on the global culinary map, with many restaurants proudly bearing Michelin stars.

Valle de Guadalupe is home to over 120 private wineries—ranging from hidden boutique cellars beneath family homes to renowned powerhouses like Monte Xanic.

Its beauty is breathtaking: endless vineyards and mountains that rise like guardians of the valley, keeping it sacred and apart from the rest of the world.

More and more wineries in Valle are embracing organic and natural practices, including the elimination of phosphates and other chemical additives. A few are especially known for their sustainable ethos:
Vena Cava Vinícola —a winery committed to sustainability, using recycled materials and organic methods.
Santos Brujos—offering certified organic wines free from additives, including phosphates and sulfites.
Decantos Vinícola is a unique winery in Valle de Guadalupe that produces its wines through a 100% gravity-flow process, preserving the purity and character of each grape without the use of mechanical pumps.
The iconic Monte Xanic winery truly captures the imagination—more on its legacy, its wines, and the valley’s finest hotel in our next chapter.

How to get there?
Fly into Tijuana (long gone are the days of safety concerns), enjoy a stunning two-hour drive along the coastline—and you’ve arrived in paradise.
Where to stay? In a fantastic Banyan Tree Veya Valle de Guadalupe.

15/04/2025

Xcaret is an entire world — a world that breathes Mexico.
There’s not a single space within their universe that doesn’t tell the story of our beautiful country: through shapes, flavors, art, tradition, and music. Whether it’s the iconic Xcaret eco-park ( Xcaret Park Xenses Xplor Xel-Ha Xoximilco Cancún ) or one of their stunning hotels ( Hotel Xcaret México La Casa de la Playa Hotel Xcaret Arte ), every expression is a tribute to Mexico’s soul.

Xcaret is not just a place — it’s a journey for those who long to feel, taste, and see the essence of an entire nation, beautifully condensed into one unforgettable experience.
Here, everything is brought to life in miniature: traditional fairs, culinary showcases, artisan villages, musical heritage — it’s all around you, everywhere you go.

The hotels of the Xcaret group are true sanctuaries of design, comfort, and cultural richness. They blend luxury with authenticity in the most spectacular way, creating spaces that honor nature and elevate every stay into something extraordinary.

My warmest thanks to Sales Director Dinorah Tobon for a wonderful and inspiring conversation.
And remember — When you visit Xcaret… don’t forget to visit Cancun.

Our new interview HOTEL TALK: see here:
https://www.instagram.com/arminastravelmexico

02/04/2025

Xcaret: A Journey Through the Heart of Mexico
Xcaret is more than a resort—it’s a magical concept where the soul of Mexico comes alive in every detail. It’s the only destination where luxury accommodations are seamlessly woven with unlimited access to all of Grupo Xcaret’s breathtaking parks, creating the exclusive “Fun Inclusive” experience.

Hotel Xcaret México Hotel Xcaret México is where tradition meets paradise—an elegant sanctuary where the colors, flavors, and music of the country embrace you like an old friend.
Hotel Xcaret Arte Hotel Xcaret Arte invites you to dance with creativity, inspired by Mexico’s artistic legacy. An adults-only escape that celebrates passion in every form.
La Casa de la Playa La Casa de la Playa is an ultra-luxury boutique hotel, where intimacy meets nature, offering an unforgettable blend of barefoot elegance and personalized service.

Your stay includes access to all of Xcaret’s iconic parks:
Xcaret Park , the gateway to Mexico’s heritage and natural wonders.
Xel-Ha , a hidden paradise of lagoons and snorkeling.
Xplor and Xplor Fuego , where adrenaline flows through underground rivers and jungle ziplines.
Xenses , a sensory playground that defies logic.
Xoximilco Cancún , a floating fiesta of music and culture.
Xavage, the wild side of adventure.
And Xenotes Xenotes , an intimate tour through sacred cenotes.
Xcaret is where love for life, nature, and Mexico becomes a story to live.

29/03/2025

The pace of development on the Caribbean coast is concerning — it's too fast, and the price nature pays is far too high. That’s exactly why we appreciate projects like the Etéreo, Auberge Resorts Collection.
All 75 luxurious suites are built on stilts, elevating the entire hotel above the jungle. In essence, the hotel floats above the mangrove forest, which remained untouched during construction — and that alone earns respect and trust.
Here, we see the jungle as it was before this stunning hotel ever existed.

One of the hotel’s standout features is its remarkable fusion of nature and design. The architecture, patterns, and décor blend seamlessly with the landscape.

Etereo, Auberge Resort is truly a high-end hotel — from service to amenities. It’s also a wonderful choice for families with young children, thanks to a perfect, child-friendly coastline.

A heartfelt thank to the hotel and to amazing Sales Director Michelle Sophie for a flawless end to the week, for the invitation, and for the thoughtful care.

19/03/2025

Wow... what an amazing learning tool!
Take a virtual tour of a luxurious Chablé Maroma .
Every corner, different types of rooms, restaurants, the beach – it's just incredibly useful.
Step inside and stop missing Chable Maroma!

Hotel Chable Maroma, Riviera Maya, México.

17/03/2025

Conrad Tulum Riviera Maya is a little slice of paradise for those who want to experience the magic of Tulum without the chaos of its hotel zone. The hotel is set in a beautiful bay, where on one side, you have the raw, untouched shoreline reminiscent of Tulum’s essence, and on the other, a sense of peace and seclusion.

The sea here is pure luxury—turquoise waters, an enchanting lagoon, and breathtaking views that you’ll never get tired of capturing. The rooms are spacious, stylish, and offer panoramic views that feel almost unreal. The service is top-notch, with an attention to detail that makes every moment special. And the restaurants? A true gastronomic delight!

Conrad Tulum is a place where you can immerse yourself in nature, the ocean, and absolute comfort.

12/03/2025

The St. Regis Mexico City is an icon of contemporary luxury, seamlessly blending modern sophistication with the cultural vibrancy of the Mexican capital. Rising majestically along the iconic Paseo de la Reforma, this architectural masterpiece offers a privileged location in the heart of the city, surrounded by the energy of its financial, cultural, and gastronomic epicenter.

Designed by the renowned architect César Pelli, the hotel's striking glass façade reflects Mexico City’s dynamic essence, while its interiors exude elegance and refinement. Every detail, from the exquisite furnishings to the impeccable service, speaks to the highest standards of hospitality. Guests can indulge in world-class dining, unwind in the serene Remède Spa, or enjoy breathtaking panoramic views from the Sky Lounge.

Beyond its luxurious accommodations, The St. Regis Mexico City embodies the spirit of the metropolis—sophisticated yet vibrant, cosmopolitan yet deeply rooted in tradition. Whether hosting elite business travelers, discerning leisure guests, or those seeking the finest experiences, the hotel stands as a beacon of excellence. Here, the essence of Mexico City is not just experienced but redefined, offering a haven of exclusivity amidst the pulsating rhythm of one of the world’s most fascinating cities.
Highly recommended.

12/02/2025

Our company turns 18 today! Celebrate with us!

An adult and such a diverse life!
Today, we reflect on what truly matters: the people who have been and still are part of our grown-up "child." Many started their journey with us, some have taken different paths, but each one has been a part of our story!

We are grateful to everyone—those who were, those who are. Every person is a part of our success, our legacy, and our journey.

We are a family. A true family that was created 18 years ago, and the people who have been with us since day one are still with us today. Because they are the best, because we share the same values, and because those who walked our past with us can see the future we are building together.

To 120 years!