ARMINAS TRAVEL

16/09/2026

A little piece of Mexico tonight 🇲🇽

Every September 15, just before midnight, Mexico celebrates one of its most emotional traditions — El Grito de Independencia. From the balcony of the National Palace, the President rings the historic bell, remembers the heroes of Independence and leads the enormous crowd in the Zócalo in the traditional cry: “¡Viva México!”

Tonight it was Claudia Sheinbaum’s second Grito as President — and there is something quite symbolic about watching this ceremony led by the first woman in Mexico’s history to hold the presidency.

Sheinbaum has brought a very visible emphasis on women into the symbolism of her presidency and of the Grito itself: female military cadets have formed the ceremonial es**rt, and the traditional “Vivas” now give much greater prominence to the women — famous and anonymous — who helped build Mexico.

And there was another phrase that felt particularly meaningful this year: “¡Viva México libre, independiente y soberano!” — “Long live a free, independent and sovereign Mexico!” In the current context of tensions with the United States, the emphasis on sovereignty was difficult to miss.

Sheinbaum remains a complex and sometimes controversial political figure, governing a country facing very real challenges. But tonight was also a reminder that El Grito is much bigger than any president or any government.

It is one of those extraordinary moments when history, tradition and national pride come together — and an entire square answers with one voice:

¡Viva México! 🇲🇽🇲🇽🇲🇽

16/09/2026

Today at the office, things got a little out of control… 🇲🇽😂💃

But honestly, what better way to celebrate a country we love so much?

Mexico is so much more than a destination for us. It’s our home, our inspiration, our work, our people, our flavors, our colors, our music — and sometimes, apparently, our reason to stop working and start dancing! 🌮🎺💃

We are incredibly proud to live and work in this extraordinary country and to share its beauty, history, culture and soul with people from all over the world.

¡Viva México! 🇲🇽❤️
Happy Independence Day to this beautiful, crazy, colorful and absolutely unique country we are so lucky to call home.

¡Viva México! ¡Viva! 🇲🇽

04/09/2026

Some hotels are much more than just a place to stay. They carry the story of a family, of a city, and sometimes of several generations.

Hotel Bo in San Cristóbal de las Casas is exactly that kind of place.

Behind this beautiful boutique hotel is the Gutiérrez family, deeply rooted in Chiapas and in the history of San Cristóbal. Today, we had the pleasure of being personally welcomed by Fernando Gutiérrez, one of the owners of Hotel B¨o, who shared with us the very personal story behind the hotel and his family.

And this is perhaps what I love most about travelling through Mexico: behind beautiful places, there are always people, families and extraordinary stories waiting to be discovered.

Hotel B¨o feels completely connected to Chiapas — its nature, its traditions, its textiles, its colours and its soul. And then you step outside and find yourself in San Cristóbal de las Casas, one of those destinations that you simply have to experience at least once.

The mountains, the mist, the colonial streets, indigenous communities, incredible textiles, markets, gastronomy and that very special atmosphere that is impossible to reproduce anywhere else…

San Cristóbal is not just another stop on a journey through Mexico. It is a destination in its own right — and one of the places that, for me, shows just how incredibly diverse and fascinating Mexico really is.

Thank you, Fernando, for welcoming us personally and for sharing a little piece of your family’s story with us. ❤️

Hotel B¨o, San Cristóbal de las Casas, Chiapas. A hotel with a soul, in a destination with an extraordinary soul of its own.

18/08/2026

Happy birthday to our boss!!!

13/08/2026

HOTEL XCARET ARTE — WHERE MEXICO BECOMES ART

Hotel Hotel Xcaret Arte is much more than a luxury resort. It is an immersion into the soul of Mexico — a place where art, culture, nature, gastronomy and ancient traditions are woven into every detail.

Here, Mexico is not simply represented — it is felt. In the architecture inspired by the landscape, in the textures and colors, in the music, the aromas, the cuisine, and in the work of Mexican artists and artisans throughout the property.

The hotel’s unique concept revolves around its Casas, each with its own personality and artistic universe. Guests are invited not only to admire art, but to experience it: painting, ceramics, weaving, dance and other creative workshops become part of the journey. Mexican creativity is alive here — from ancestral techniques to contemporary expression.

Gastronomy is another form of art at Xcaret Arte, with distinctive culinary concepts created by renowned chefs and inspired by the extraordinary diversity of Mexico.

Surrounded by rivers, caves and lush tropical nature, the hotel seamlessly integrates architecture into the landscape. And through its All-Fun Inclusive® concept, the experience extends far beyond the resort, with access to Grupo Xcaret’s parks and experiences, connecting guests with the nature, history and traditions of Mexico.
Designed primarily for guests 16 years and older, Hotel Xcaret Arte offers a sophisticated, creative and deeply Mexican interpretation of an all-inclusive resort.
It is not simply a hotel in Mexico.
It is Mexico — transformed into art, emotion and experience. 🇲🇽✨

04/08/2026

If there is one hotel that redefines ultra-luxury in Mexico, it is La Casa de la Playa La Casa de la Playa

With only 63 exclusive suites, this adults-only boutique masterpiece is designed for those who believe true luxury is found in privacy, authenticity, and impeccable attention to detail. Every suite is a work of art, featuring handcrafted Mexican design, a private plunge pool, and breathtaking views of the Caribbean or lush tropical gardens.

Created by architect David Quintana, the hotel is a living sculpture where contemporary architecture seamlessly blends with nature and Mexican craftsmanship. Every space tells a story, celebrating the country's culture through art, design, textures, and light.

The culinary experience is extraordinary. World-renowned chefs have transformed every restaurant into a destination of its own, offering unforgettable journeys through Mexico's diverse regional cuisine and innovative international gastronomy. Every meal is an event, every detail a celebration of flavor.

More than a hotel, La Casa de la Playa is an intimate sanctuary where personalized service reaches another level. Butler service, tailor-made experiences, exclusive access to Xcaret's finest offerings, and an atmosphere that feels more like an extraordinary private residence than a resort make every stay deeply personal.

La Casa de la Playa isn't simply a place to stay. It's one of the most exceptional luxury experiences in all of Latin America.

27/07/2026

Interview Series: Hotel Talk.
MEXICO CITY
Hotel CASA POLANCO Casa Polanco | Hotel Boutique, Mexico City

Conversation from the heart of Mexico City. 🇲🇽✨
It was a true pleasure to sit down with Ane Echeverria, General Manager of Casa Polanco, one of Mexico City’s most elegant and distinctive boutique hotels.

A heartfelt thank you, Ane, for the warm welcome, for sharing the philosophy behind this beautiful property, and for giving us a closer look at what makes Casa Polanco so special.

Located in one of the most beautiful and sophisticated corners of Polanco, directly overlooking the greenery of Lincoln Park, Casa Polanco feels much more like an exquisite private residence than a traditional hotel. With only 19 individually designed rooms and suites, refined Mexican design, contemporary art and highly personalized service, it offers a wonderfully intimate approach to luxury.

This is exactly the kind of hotel we love to introduce to our travelers — a place with a strong sense of identity, where luxury is not about excess, but about authenticity, aesthetics and impeccable hospitality.

25/07/2026

Friday morning with...

12/07/2026

24/06/2026

Site inspection by our boss 😉

Some places offer a vacation.
Some offer wellness.
And then there is SHA Wellness Clinic Cancun — a place that can truly change the way you live.

We came here expecting a few days of rest and self-care. We left with something much deeper: clarity, energy, knowledge, and a completely new perspective on health and longevity.

Every day was a journey. Advanced medical assessments, personalized wellness programs, revitalizing therapies, hydrotherapy circuits, therapeutic massages, recovery treatments, movement sessions, nutrition consultations, and moments of profound relaxation. Every detail was designed with one purpose: helping you become the best version of yourself.

What impressed us most was that SHA is not about quick fixes. It is about understanding your body, your mind, and your habits — and giving you a practical roadmap for long-term transformation.

You arrive feeling tired, stressed, disconnected from yourself. You leave feeling lighter, stronger, healthier, and inspired.

The experience touches every dimension of wellbeing: physical, emotional, and mental.

In a world where we are constantly taking care of everyone else, SHA reminds us of something essential: investing in your health is the greatest luxury of all.

A few days here can become the beginning of a completely different life.

Thank you, SHA Wellness Clinic Cancun, for an unforgettable experience and for showing us that true wellness is not a destination — it is a new way of living.