26/08/2026
🤝👥𝐂𝐎𝐔𝐑𝐓𝐄𝐒𝐘 𝐕𝐈𝐒𝐈𝐓 𝐁𝐘 𝐌𝐄𝐈𝐓𝐔𝐀𝐍👥🤝
On 📅25.08.2026 (Tuesday), Malaysia Inbound Chinese Association was honored to receive a courtesy visit from delegates of Meituan, one of China’s leading technology-driven lifestyle and consumer service platforms, at the 📍MICA Headquarters Office including:
1️⃣ 景和｜美团景点游玩和度假 BU 总经理
2️⃣ 贺明｜美团境内头部和境外度假负责人
3️⃣ 蔡乐廷｜美团境外区域旅游负责人
4️⃣ 李世腾｜美团东南亚业务旅游负责人
5️⃣ 王梦莹｜境外大客户经理
🤗 The delegation was warmly welcomed by our Deputy President, 𝐃𝐫. 𝐂𝐢𝐧𝐝𝐲 𝐒𝐞𝐨𝐰, together with First Vice President 𝐌𝐫. 𝐒𝐚𝐰 𝐁𝐞𝐧𝐠 𝐓𝐞𝐢𝐤, Secretary General 𝐌𝐬. 𝐉𝐞𝐚𝐧 𝐂𝐡𝐚𝐢, Assistant Secretary General 𝐌𝐫. 𝐑𝐨𝐲 𝐂𝐡𝐨𝐧𝐠 & Executive Committee 𝐌𝐫. 𝐁𝐫𝐢𝐚𝐧 𝐄𝐞. The visit marked a meaningful opportunity to strengthen mutual understanding, foster industry connections, and explore new possibilities for collaboration between China’s digital economy ecosystem and Malaysia’s tourism sector.
💼🌏 During the engagement, both parties conducted comprehensive introductions of their respective organizations. MICA shared its vision, mission, and ongoing efforts in supporting the growth of Malaysia’s inbound tourism industry, particularly in strengthening Malaysia’s presence within the Chinese market. Meanwhile, Meituan presented its corporate profile, extensive digital ecosystem, and innovative solutions that continue to influence consumer behavior, travel planning, lifestyle services, and destination discovery across China.
💡📈 Beyond the exchange of organizational profiles, the courtesy visit served as a valuable platform for in-depth discussions on emerging tourism trends, digital marketing strategies, consumer preferences, and the evolving travel landscape. Both parties exchanged insights on how technology, data-driven marketing, and online platforms can play a pivotal role in enhancing destination visibility, enriching visitor experiences, and creating stronger engagement with Chinese travellers.
🤝🇲🇾🇨🇳 The discussion also explored potential avenues for future cooperation between Meituan and stakeholders within Malaysia’s tourism industry, particularly in destination promotion, tourism product development, market outreach, and strategic campaigns aimed at attracting more Chinese visitors to Malaysia in conjunction with ongoing tourism growth initiatives and 𝐕𝐢𝐬𝐢𝐭 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚 𝟐𝟎𝟐𝟔.
MICA highly values opportunities to engage with influential industry leaders and innovative digital platforms such as Meituan. Through stronger partnerships, knowledge sharing, and collaborative efforts, MICA remains committed to bridging tourism and business communities between Malaysia and China, while contributing towards the sustainable development and long-term growth of Malaysia’s tourism industry.
✨𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐰𝐞 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬, 𝐮𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐧𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐚 𝐛𝐫𝐢𝐠𝐡𝐭𝐞𝐫 𝐟𝐮𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚-𝐂𝐡𝐢𝐧𝐚 𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐜𝐨𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧. ✨
