07/01/2026
As Visit Malaysia 2026 approaches, MATFA has rightly pointed out that theme park operators must focus on being ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ to meet rising expectations from both local and international visitors.
Beyond new attractions, long-term readiness comes down to ๐ต๐ผ๐ ๐๐ฒ๐น๐น ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ฐ๐ฎ๐น๐ฒ, ๐ต๐ผ๐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐ ๐ฎ๐ฟ๐ฒ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฑ, ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ.
This is where systems like ๐๐ฎ๐๐๐ง๐ถ๐
๐ฏ๐ ๐ง๐ถ๐
๐๐ฎ๐ฟ๐๐ฒ quietly support the industry; helping operators streamline ticketing, work more effectively with agents and OTAs, and gain clearer visibility into performance without adding operational strain.
As tourism demand grows, sustainability isnโt just environmental! Itโs operational.
The ability to grow without unnecessary complexity will matter more than ever! ๐คฏ๐คฏ
With the right foundations in place, theme parks can focus on what they do best: creating memorable experiences, while staying resilient in a competitive tourism landscape.
Source: https://www.thestar.com.my/news/nation/2026/01/06/theme-park-operators-must-be-competitive-sustainable-for-vm2026-says-matfa-president
KUALA LUMPUR: Malaysia is in the spotlight as a premier destination with diverse street food, vibrant cultural fusion, and safe, exciting, and memorable tourism experience for all visitors.