17/08/2026
Technology is becoming an increasingly important part of how travel businesses operate, and understanding what is available is just as important as adopting it.
MATTA recently welcomed GroundK Co., Ltd to MATTA HQ for an engagement on digital solutions that could support the travel industry, with discussions centred on GroundK’s T-RiseUp platform and its potential to improve operational efficiency and service delivery.
The discussion also provided an opportunity to exchange views on the practical challenges faced by travel businesses and where technology could help address some of these needs. Potential areas for future collaboration were also explored.
Representing MATTA were Vice President of Research & Technology Adam Kamal Ahmad Kamil, Vice President of Land Transportation Subramaniam Kandasamy, and MATTA Kedah Chapter Chairman Selvan Gopal, together with members of the Land Transportation Sub-Committee.
GroundK Co., Ltd was represented by Asher (Woojae) Lee, Assistant Manager, Strategic Planning Team, alongside members of the GroundK team.
For MATTA, conversations like this help show how emerging technology can translate into practical solutions for travel businesses, especially in areas where better systems can make day-to-day operations more efficient.