The Listening Tree

28/02/2016

So it's been a year of evolution and stasis at the same time. From branding companies to one big capital city.

Brand KL seems to be percolating something new every few months. There are a great number of exciting things that have been happening in the last couple of years, like the River of Life project by …

18/02/2015

Wishing all of you a bountiful year filled with an abundance of wealth, health and love. Gong Xi Fa Cai.

04/01/2015

Happy 2015 for those gearing themselves up for their first week of work. Here's wishing great things for your brand, here's to brand leaders who are wise and compassionate and most of all, here's to peace.

24/12/2014

Wishing all our Clients, Partners and Colleagues a fabulous holiday season and a Happy New Year. The Listening Tree will be closed from 25th Dec 2014 till 4th Jan 2015. See you in the new year where there will be new voices and exciting news.

13/10/2014

What makes a city more liveable. In view of cities as brands, how would you describe KL? Is it soulful or shallow? Is it disjointed or connected? What say you.

31/08/2014

Brand Malaysia is 57. It is perhaps one of the lowest points emotionally in our history. Looking forward, lets use this day to reflect how as citizens, we can help lift the country.

Echoes of Kennedy's "ask not what the country can do for you" speech is resonating deeply. This is the time to engage the power of the individual as Malaysians to rise up and make a difference where you can in some small or big way.

Over the last few months, I have seen the seeds of regeneration and rejuvenation being sown by individuals through organisations such as Think City (http://www.thinkcity.com.my/) and MaGIC (http://www.mymagic.com.my/). Look around us and you will see countless nameless individuals striving to do the same engaging on a purely community level. Signs such as these, are often signals of an impending rebirth.

This is a call to all Malaysian and those who call Malaysia home to rise up and commit to driving change that will make a positive difference to Malaysians. To those already on the path, I salute you. Kami Anak Malaysia. Bersatu demi Malaysia. Selamat Hari Merdeka.

04/08/2014

Is there such a thing as over branding? Lately we at TLT have seen some brands that seem to be guilty of this. Or are we just imagining it. Would love to hear from you!

22/07/2014

09/07/2014

The Listening Tree helps CEOs and Business Owners create cultural change that drives profits. We develop strategies for the brand and then help implement the strategies through coaching and lean management.

04/07/2014

How can organisations become more lean. Some do it via watching every dime it spends and everything becomes about cutting costs. Lean is about empowerment, encouraging innovation, building a shared purpose and energising your people to make you money by working more effectively. Coupled with a great brand strategy, I have seen this do amazing things to actively change organisations for the better. http://www.youtube.com/watch?v=lUi-hnHo8ZI&feature=youtu.be

Art Byrne, Operating Partner, J.W. Childs Associates, former CEO of Wiremold, and author of The Lean Turnaround presents his speech "What does it take to Lea...

02/07/2014

Kudos to Josh Lee, Josh Lee Fragrances for having the passion and the courage to make his dream come true. Now that the brand is up and running what are some of the things he needs to look into urgently to ensure brand sustainability.

Up The Ante: Brand Architectural Problem Josh Lee, Josh Lee Fragrances | Lee Jia Ping, The Listening Tree30-Jun-14 15:37DownloadListenEmbedEmbed PodcastYou can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.Embed this podcast Link to this podcast we…