17/04/2026
𝐈𝐓𝐂 𝐱 𝐁𝐔𝐌𝐈𝐓𝐑𝐀: 𝐀𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐌𝐮𝐬𝐥𝐢𝐦-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐚𝐧𝐝 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲
On 15 April 2026 at Imyra House of Event, Setapak, Kuala Lumpur, the Islamic Tourism Centre (ITC) and the Bumiputera Travel and Tour Agents Association of Malaysia (BUMITRA) formalised their collaboration through a Memorandum of Understanding (MoU). The occasion also featured the presentation of certificates of recognition to 12 tour operating and travel agency companies under BUMITRA Malaysia.
This strategic partnership reflects a shared commitment to strengthening Malaysia’s Muslim-friendly Tourism and Hospitality (MFTH) sector by combining ITC’s expertise in industry development with BUMITRA’s strong network of tourism operators.
The collaboration focuses on empowering BUMITRA members through training and knowledge-sharing, expanding the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) programme and enhancing industry standards through joint initiatives.
Through continued cooperation in promotions, capacity building and industry engagement, ITC and BUMITRA aim to drive sustainable growth and position Malaysia as a leading global destination for Muslim-friendly travel.
