05/01/2017
MARKETING TO NON-MARKETERS WORKSHOP
23-24 JANUARY 2017, GLENMARIE, SHAH ALAM
ORGANIZED BY: ATSB TRAINING AND CONSULTANCY
IN COLLABORATION WITH: : EXECUTIVE DEVELOPMENT AND INDUSTRY LINKAGES (EDIL),UPM
FEE: RM900 per pax ( HRDF claimable)
|INTRODUCTION|
The role of strategic marketing is to assist company/institution’s employee/researcher/marketer to have better understanding of customer needs and then process the information to come out with correct marketing strategies to communicate and deliver the value of their products. These two days courses provide tools and knowledge for academic entrepreneur, researcher or anybody who wants to engage with strategic marketing management and product commercialisation knowledge and strategies.
|COURSE SYNOPSIS|
The module is designed to enable you to develop an appreciation of the role of marketing and the management of marketing functions in the modern organisation. The course will focus on what being "market oriented" means, in practice, to organisations operating in both the commercial and public sectors. This course will help you to understand the challenges of marketing management in product or service industries: analyzing marketing environments; evaluating strategic alternatives, designing and implementing marketing programmes involving decisions about products/services, pricing, distribution and promotion.
|REGISTRATION|
For registration, please contact:
Mr. Mohd Razif Samsudin/Ms. Asma Hani Abdul Hai/ Muhamad Hasniezam Abdul Adi
Training, Consultancy & ISO Deparment
Astronautic Technology (M) Sdn. Bhd.
No.2, Jalan Jururancang U1/21
Hicom Glenmarie Industrial Park, Section U1,
40150, Shah Alam,
Selangor.
Tel: 03-55690100 ext 155/187/195
Fax: 03- 55694819
http://www.atsb.my
Email: [email protected], [email protected], [email protected], [email protected], [email protected]