21/10/2026
Ever been to a beautiful place but the tour guide killed the whole vibe?
Then go to one small place with zero expectation, and the guide turns it into the best trip ever.
That is the difference a guide makes.
For a long time, tour guiding in Nigeria had no real structure. No recognition, no system, no mentorship. Just people doing their best.
That is why this conversation with Dr. Ola Awakan, Director General NTDA, matters so much. The talk is about rebranding the whole system. Aligning guides, creators and government. Making mentorship deliberate.
Because the place is not the experience. The guide is.